S2 Ep7 – Why Technology Is a MUST HAVE For Any Revenue Generation System

To create month-over-month revenue growth, you’ll need to juggle a chain saw, bowling ball, and a feature; all while eating a tuna sandwich. There is just so much to do and too few hands to do it. Personalize campaigns, ongoing optimization based on data, automated email follow-ups, lead scoring, and more. The list of support required today is endless and there is no way to build a revenue generation system without technology, tools, and a database to support you and your entire revenue team.  

 In this show, we’ll cover

• What technology looks like when it comes to marketing and why point solutions no longer fit the bill.
• Why your CRM and your sales technology are the most important technology in your entire company.
• Why your website shouldn’t be on WordPress anymore
• How to use customer service technology to identify new revenue opportunities and systematize that effort
• Why you need data to make every single revenue-related decision and how to get that data