S2 Ep6 – What Campaigns Are Required For A Revenue Generation System

Just rolling out tactics are not going to get you to your revenue goals.  Instead, you need a set of highly orchestrated, personalized, and cross-channel campaigns that support the marketing, sales, and customer part of your business. Marketing campaigns that bring new people into your orbit. Sales campaigns that move people through your sales process and customer campaigns that encourage current customers to buy more, more often, new stuff from your company. These campaigns need to be one-to-one, orchestrated across channels, and highly personalized if you want to create the revenue generation system we’ve been talking about all year.

 In this show, we’ll cover

• How to create a cross-channel orchestrated campaign
• What personalization means to campaign design
• How to select the right channels
• How to use your Big Story and campaign messaging to tie everything together
• How to measure campaign success and how to optimize your campaigns over time