S2 Ep5 – A Deep Dive Into The Tactics For A Revenue Generation System

When it comes to month-over-month revenue generation it all starts with leads. The tactics you need to generate leads today are almost unlimited. There are hundreds of options from email marketing to organic search, paid social ads, video, your website, and more. How do you know which ones to use, when to use them, and which ones are a miss for your company, product, service, or industry? In this episode, we’ll go deep into all the tactics at your disposal and help uncover a process for deciding which ones to use, how to test them, how to measure them, and how to continue adding new tactics to your portfolio to ensure new leads consistently flow in and down to the sales team.

In this show, we’ll cover

• How to create a comprehensive list of potential marketing, sales, and revenue generation tactics to consider.
• How to prioritize the tactics down into a manageable list.
• How to know which ones you have the expertise and skills to execute successfully.
• How to plan, measure and optimize tactics over time.
• How to evaluate the tactics and then decide to stop, continue, or double down on a tactic based on performance.