S2 Ep15 – Setting Up and Using A Scorecard To Drive Revenue

Marketing, sales and customer service should be working towards very specific metrics. Setting up a scorecard that provides the KPIs that are critical to your success needs to be something that’s part of every revenue generation system. The rhythms of review associated with these numbers are equally important. Do you look at numbers weekly, monthly, or quarterly? Everyone on your revenue team should have a metric that they are working on, accountable for, and responsible for delivering. This is how you get 100% alignment around the most important metrics and drive “up and to the right” for all your most important revenue metrics.

In this show, we’ll cover

• What numbers you should consider?
• Who should be accountable for what numbers?
• Should those be weekly, monthly, or quarterly numbers?
• How to set goals for these metrics?
• What tools to use to get data that everyone agrees is accurate?