Why do we eat cereal for breakfast?

Have you ever been chastised for eating a bowl of cereal for lunch? Or having leftovers for breakfast?

There are certain foods designed 'breakfast foods' in the collective imagination: eggs, toast, cornflakes, pancakes. 

But the stories of how they came to earn their morning timeslot are far from science-based. 

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References: 

• Is breakfast the most important meal of the day? Bath Breakfast Project
• Towards an Evidence-Based Recommendation for a Balanced Breakfast
• Breakfast skipping and timing of lunch and dinner: Relationship with BMI and obesity