Beer ads will be different for this year's 'Big Game.' - podcast episode cover

Beer ads will be different for this year's 'Big Game.'

Feb 06, 20241 hr 21 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

On tap this week: Buffalo Bayou Brewing Co. shuts down, Is beer, men’s version of wine?, Healthiest alcoholic drinks, Biden speaks gibberish at a brewery, Miller Lite may be forgoing Super Bowl spots, Leinenkugel is selling shorts for those that like to wear them during the winter, 'Woke-free' beer earns F rating with BBB, Vietnam gets tough on drunk driving, Beer-balls, Fun facts about the making of the We are the World, All of this and sooo much more. Enjoy the show!!

Transcript

This What's on Tap Radio podcast is brought to you by CASP Branding. I remember of the Texas craft Brewers Guild. Cast Branding has been supplying breweries, distilleries, and wineries with top quality merchandise since twenty thirteen. If you're looking for a way to promote and grow your brand, check out Cast Branding on Facebook, Instagram, and online at cast Branding dot com, Cast Branding dot com, Cash Brandy dot Com. Enjoy the show. This is about to

be good radio. Oh yeah. To me, a craft brewer is much more of a mindset. We just opened two cans, spread the gospel of good beer. Beer. Tons and tons of stuff going on in the beer world. I love craft beer. I love different people's beers. It's the first favorite. Cheers too old us beer geeks and those new to the craft. What's on Tap? High five? Who? This is What's on Tap Radio Beer and the culture that flows with it. Peers, Beer Guru James

Simpson and Beer Logics Chadpilbey. Oh yeah, oh yeah, oh yeah, we're partying all the time. Welcome to What's on Tap Radio. For the next two hours, we're gonna tell you everything you didn't know about the making of We Are the World. Yeah, there was a couple of interesting stories. I watched the documentary on it this past week and was the greatest night

in pop music and my favorite, well my favorite. One of the things that just shocked me was al Jirou when they got when he just kept saying bring another bottle, Bring another bottle, and people are like, wait, what's going on. He had to sing a solo and they recorded him trying to record a soul. He was hammered. Interesting. See all things are gonna learn on this week's epist of What's on Tap Radio. Welcome to the show. I am Biergo, James Simpson, that's mister bier Logic himself,

mister Chad Hillbeam. We're really not going to be talking about the making of We Are the World for the next two hours. However, what we can do with pepper fun facts about We Are the World because you know, it's the anniversary just happened, and yeah, it was a huge hit when in the eighties when we were you know, lads, and so I figured it would be fun, it'd be fun, but I was gonna dy came out and like you said, the anniversary and uh, that's some fun facts and

maybe there'll be something beer related. I was gonna start. I was gonna start with it, but it starts very slow and you need energy when you start to show. So anyway, so we heat a certain call, this show would not be on this radio, James, It's time to start drinking some beer. Let's do it. Let's let's think our advertisers. Let's say Tantric Brewing, Superior, Pest Control, beer Logic conference events. We know all the take Insurance group, the backyard Grill. Hang on, let me

flick this light switch on and off. Oh, it's working, thanks to our friends over at Harbor Light Brewing and of course sponsoring our podcast cast branding. Oh, I'm ready for a beer? Who's ready for a beer? I don't know if I am. This is the first time, this is the first time What's on Tap radio history. I can honestly say, I don't know if I'm ready for a beer. Chad Dry, January is over,

Buddy, Well, January is over. That case, Head over to the backyard grill, where the food is awesome and the beer is as well. And the backyard Grill brings you What's on Taps brought to the table. That's what we're doing to the table first segments. Yes, on the northwest side of the Houston. Check them out out there. And James, do you want to go first? Or I'll go first. So I'm gonna do this, okay, because I'm not sure I want to do this. Okay,

I'm gonna go first. Now, I had gone the entire month of January dry, no alcohol for the entire month of January, just because I wanted to give my body a detox. I wanted to see if I could do it, challenge myself, and I succeeded. I completely went alcohol free the entire month of January. So I had all these n A beers that I bought, you know, sampling them, and I'm gonna post which ones

I liked them, which ones I didn't. But I still have a few left in the fridge and I'm not gonna drink these anytime but on the show. So I figured, you know what, I had two left, and so I'm just going to continue dry January into favor just so I could drink these beers in my fridge. So I can start off, you know,

next week with some beers that I brought last month no in Smber. So I'm gonna bring another NA beer just so I can finish them, because I'm not gonna drink them, you know, while I'm hanging out watching you know, the Super Bowl or anything. So I'm just gonna gohead and get rid of them. So the beer I'm gonna be kicking off this show with is from Sierra Nevada. They're non alcoholic Trail Pass India Palal. All right, So yeah, this is the last of this is the last of the NA

beers. Chad and now Studios. I had so many different ways, and so I'm gonna go ahead and pour this into my What's on Tap radio cast writing glass also known as a water glass. WoT R. Oh yep, mosic citra all the way. It's uh mm hmm yep. There they nailed it. These are A beers these days are very very very tasty, very hoppy citrus zero percent alcohol by volume, ninety five calories. Oh wow,

ninety five calories. Watching that waistline, Oh I am you know, I I've slimmed down, I've lost a pound and so I have, uh, you know, from not drinking. And in case you don't know, that's like it's like ten percent for James, if you lost the time, I am about a butt oh five soaking wet. But yeah, this is the non alcoholic Sierra Nevada Trail Pass India pale ale As zero percent alcohol by volume and uh yeah, very citrusy, balanced, hoppy and uh yeah. Like

like I said, these breweries these days have really nailed the beers. We're in a blind taste test. I would think people would have a hard time, you know, deciding which one's the n A beer, which ones not the inn A beer. But yeah, that's what I'm bringing the table. Thank you, backyard all right, James, Well, I got a decision to make here. I'm not sure I really want to drink beer today because

I, oh, Chad doing dried February no d well. I detox as well, but not I had the talks first, and I got food poisoning. I don't know if you're gonna bring that up. Yeah, I'm gonna bring that up, and so I may not be able to drink. I'm gonna so I've got two pints in my hand in one hand. I thought it's a perfect beer that I brought to the show before from wax Wings Brewery. And eight and a half percent IP A double IP A collaboration with Baryl

Theory called you sure about that? Like you really want to have a beer just after getting food poisoning? Are you sure about that? And then in my other hand, I have the Kirkland signature purified water from Yeah, this is from Osco. So this is I'm gonna I'm gonna try the Are you sure about that? I'm gonna crack that open. I thought you're gonna go pedia light well light, Yeah, yeah, I got pretty messed up on food poisoning. But uh, it is a hazy double I p a.

I'm getting a little sniff, very tropical orange rindes. I'm gonna take a sip, all right? That iron I'm gonna go for it. I'm gonna go for it, dude, I'm gonna take a sip. Here we go, that iron stomach of his. Will he keep it down? Is the question? Well? I thing I love about it. It's bitter, it's not just tropical. All right, that's we'll talk more about this. We'll break these beers down. But I brought the are you sure about that?

From wax Wingsbury Kalamazoo, Michigan as long as well as the Kirkland signature purified water in case I can't do it, And James, you brought the Sierra Nevada non Alcoholic Trail Pass India pale Ale and this has been brought to you by our friends over at the back of Our Girl. We'll talk more about these beers coming up on tap this week. We're gonna talk about beer ball. Is beer a men's version of wine. There's a celebrity that said that

Miller Lite is in the news. Line of Googles in the news. So much in the news, So let's take a break, come back with the official What's on Tap Radio fun factor of the week and dive into what's going on in the beer world. We'll be right back. A real partner will make you feel loved, needed and sexy. Wait, it's beer beer already does that? What's on Tap Radio continuous with James Simpson and Chad Pilbeam.

At a time when every tap and every bar served the same mass produced light logger, though it's Kraft beer bars who were the earliest proving ground for the beer revolution. For over two decades, the Backyard Girl has been supporting the community of brewers and the Beer Drinkers is one of the original craft beer bars in northwest Houston to introduce guests to West Coast IPA's stouts and amber ales.

Today, The Backyard Girl is over to over one hundred different and beers with an amazing tapple with everything from classic beer styles that respect tradition to radically experimental fruited sours, hazy APAs, and barrel age stouts and he yes today have your favorite mass produced lightloggers too. Located on the corner of Weston Jones Road, head out on Highway to ninety or go online to the Backyard Girl dot com and be sure to download the The Backyard Girl app on your phone to

make online ordering from your device even easier. The craft beer bar is a pioneer for the craft beer revolution, and The Backyard Girl is the craft beer bar you need to check out in Houston. Cheers, cassio, keyboard and horns in one song put you down. It's gotta be Al Drew. So I told you on this episode we're gonna drop we are the world fun facts before we get into the official fund. In fact, you know Harry Belafonte

started it all. At least it was his idea to do something about the hunger in Africa, but they did it based on the band Aid charity single do they Know It's Christmas from the UK, which came out first. So there's your fun. There's your fun little first uh fun fact about we are the World. Not exactly sure why. At our production meeting we were supposed to be talking about the show and what we're gonna be talking about on the show, but we didn't do any of that. We just sit there and

talked about the documentary that just came out. I don't even yeah, I don't even have one sheet. I don't know what we're gonna talk about. I mean I have some stuff in the news. But we didn't go over in the production meeting like hey, well Chad takes this story, I'll take this story. I'll do color on the story. You do color on this story. No, it was none of that. It was just more or less like, hey, we are the world, all right? Yeah? I think there were Yeah, we did talk about we are the world.

We are the world, and we are the world, but there are three things that we know are going to happen. Absolutely the official What's on Tap Radio fun fact the week coming up momentarily, hold my beer and watch this brought to you by Ringold the ten take an insurance group. And yes, due to I mean, we've got thousands of messages about this. We will be talking about a certain Houston brewery that the doors were closed on. Yeah, we will talk. We had a long partnership with this brewery. Yes

we will. We'll discuss it. We will spend significant time talking about it. So if you've been wondering why we've been quiet, we wanted to wait till all the facts came out, or at least enough to be able to talk about it objectively. So I was waiting to get on the damn radio to talk about it. I can sit there and talk about on social media, but I have a platform. So I was waiting to get on the radio to talk about it. But we'll talk about that later on in this

episode. But before we do any of that, what we're going to discuss is, let's recap the beers that we brought the table thanks to our friends over at the backyard group. I kicked it off with the cir Nevada Alcoholic Trail Pass I PA. Now I did the entire drive January no alcohol for the entire month, but I still have some beers left over, and I thought to myself, you know, I'm not gonna sit back and drink these

because I'm gonna I got other beers I gonna drink. So I'd rather just drink them on the show talk a little bit about it, because there are people out there that you know that they drink no alcohol beer all the time. And so I've decided, you know what, this week, I'm gonna drink the n A beers for one last show. Well, the Flagship February never really took off. It did take off, but then it kind of just fizzled out. Yeah, well, yeah, it was cool for one

year and then it kind of died. And so if Flagship February is not going to be a thing, then might as well do an extension of Dry January, just at least on the show. To get rid of your supplyes just getting rid of my supply. So that's what I kicked it off. The trail pass ninety six calidaries, no ninety five calori excuse me, and very trop mosaic citrus hops, a little pintiness to it, which I like. And yeah, like I said, they've dialed it in. They have

got it dialed in on these n A beers. And then Chad, who's got food poisoning. I can't believe he's drinking a beer. That's amazing to me. I thought he was just the pounding pedialytes. Well, I know it's food poisoning is just an awful thing. I mean, you're just your guts wretching, and yeah, you're heaving and heaving, and it's bad. I was in bad, bad shape. Yeah, James went on dry January lost one pound. I think I lost. I think I lost about twelve

in about a twenty four hour period because I was just even. So I wasn't sure if I was gonna go ahead and do it. But but I found in my fridge, and I didn't want the beer to go bad. But I found a can of wax Wings double ipa, a collaboration beer with the Barrel Theory Brewery, and it's called are you sure about that? From wax wings Bury Kalmazoo Michigan Frickin Delicious Beer wax Wings We got a listener, Larry, there's our first name drop of the show, because al Jaude and

what's the other guy? You just mentioned from We Are the World, Harry. They don't know us, so we gotta go. We gotta give Larry the name drop. But uh, he says, that's the best brewery in Michigan. That's his words, not mine. I I go in there and I find things I love, and I go in there I find things that not my style. But this one it wasn't my favorite beers when we went

there. Yeah, this one though. I gotta tell you, this particular beer scratches right where I itch because it's a hazy I p A that has It's not overly tropical. It's got great balance, but it still tastes like an I p A. You get bitterness and some dryness from it. It doesn't. It's not sticky and cloying and uh, really nice refreshing beer for a double I p A. That's hazy. So what's the be honest? Hey, I was just gonna say the old eight and a half percent.

Now, now I gotta know something, James, Are you going to buy any more non alcoholic beers? And do you have plans to buy more n A beers this year? No? No, okay? Are you gonna do dry January next year? I don't know yet. I don't know yet. We'll see. Okay, I got my physical coming up. We'll see what the doctor says. He if the doc gives you a clean bill of hell, hey, you know what, maybe maybe thirty days is enough to keep

those insurance premiums down. All right now the official What's on Tap Radio fun Fact of the Week, brought to you by Who's Ever Checked Clear? This week. I can't really lie to my doctor because it's easy to you know, call me out because I have a radio show about beer, so she can easily just tune in and be like, hey, didn't you tell me that you weren't drinking, because I definitely heard the show the other day and you said you were, so I have to be honest. Yeah you do,

all right? All right? Well well yeah. One of the other things I discovered. I was thinking about doing fun fact about this since I had food poisoning. There are studies that suggest that drinking alcohol with your meal will reduce your chances of getting food poisoning. I did not know this because I know so here I am, I'm coming out of food poisoning. I wanted to look up. I wanted to, you know, take care of my body just say, hey, is it a good idea? Is it

a bad idea? Or does it not matter? You know? Should I be having a beer? You know, I'm thinking about getting one, And that's why I said, are you sure about that? That's what I'm drinking from wax Wings. And I wasn't sure about that, so I asked, and I wanted to find out. And turns out that beer after you've got food poisoning no good, no good at all. It does not help you

feel better. It will not make it go away faster. Sorry, But so if I start feeling bad, I'm switching over to the Kirkland signature purified water. But studies suggests that drinking alcohol with your meal will reduce your chances of getting food poisoning. All right, anyway, that's your fun fact week n I got another fun fact for you here, no way. So, in all my travels over the years, I've had the privilege of visiting some of the finest cities. By the way, USA today just recently came out

with another list of the top beer cities in the country. If you're wondering what that list looks like, it looks just like the one from last year and the year before that and the year before that. So we decided to cut that one. We did take that one, and we took scissors to that and it's on the cutting room floor. We are not going to talk about that on today's show. However. One city that is on there is Fort Collins, Colorado. Great absolutely great city, beer city. I've been

there many times. It's about an hour hour and a half north of Denver, Colorado, and they are known for having just an explosive and fantastic beer scene, most notably New Belgium Brews Company. Oh yeah, the makers of Fat Tire. And yeah, Kim Jordan, yep, she knows us. There's a name drop right there, even though I don't. I don't know if she owns it anymore. She sold it to a foreign entity, but no longer a craft Bury according to the Brewers Association, but still friends.

But they're in Fort Collins. They have twenty four breweries in this town. It's not a huge booming town, but twenty four breweries. That's that's a nice little concentration college college town. Yeah, oh it is, that's true. That's true. Well, there is there's an area, or there are areas all over the country in these fine cities that have brewery districts, and

they will name the streets after beers. In the brewery districts, however, there is a Fort Collins neighborhood, a residential neighborhood that has beer themed streets.

So you're official What's on tap radio fun fact of the week is that Fort Collins, unlike other major beer cities which have brewery districts and breweries near them, which names streets after beers, has a residential neighborhood with beer themed streets including Lagger Street, Stout Street, Lambic Street, Box Street, Duncle Street, Trappess Street, Sayson Street, Pilsner Street, pale Ale Street, Shandy Street, and Pint Street. And that is your official What's on tap

Radio fun fact of the week. That's interesting. I did not know that. All right, we gotta take a break, but still to come is beer the men's version of wine. We're gonna discuss that all this so much more. We'll be right back. The only thing we throw back on Thursday, he's a pint of beer or two or three. This is what's on tap Radio. Get back to James and Chad Superior pest control of West Michigan Superior Pest dot biz. They are sponsors of the research department here at What's

on Tap Radio. Make sure that we have all this awesome content. Give them a call or reach out to them at Superior Pest dot Biz. Well this is a fun song. You can't see you, but I was doing jazz hands. Keep the vibe, keep the bye. Oh you're Another fun fact about the making we are the world? Well, okay, I'll tell you. You know, Michael Jackson and Lionel Richie they avoided any dated expressions when they wrote the song, you know, like saying like right on or

yo dog. They wanted to make sure the lyrics were timeless. Also, there was a moment whenever, according to the documentary, where Lionel Richie was at Michael Jackson's house and it turned into like wild Kingdom because he was sitting there and trying to come up with the lines and the lyrics and how they're going to do it. And Michael says the Lionel Richie says, you know what you need to do. You need to go see Bobo. She's like

what. He's like, that's my chimp and he's like you need to cuddle with the chimp, like what you need to cuddle with the chimp to come up with lyrics in the melody for the song. And then while he was there, I guess he had a talking exotic bird that got into a fight with a dog, and then a bunch of records got knocked over by a bull constrictor or python. Python, So I know he was just freaked out. He's like, man, I gotta get out of this house. The

chimpanzees and talking birds, barking dogs and snakes. But it worked because he had a great verse. He kicked it off. He kicked the whole song off. Did Yeah, he did. He got the whole thing started. Speaking of kicking things off, we kicked things off to start the show, James decided he was going to continue with liquidating his non alcoholic beer. And I just want to point this out now. I'm not you be the judge. I'm not saying cause and effect, but you be the judge. Thesis

in Rochester, Minnesota, been open for five years. Great name for a brewery. Yeah, Thesis, it's actually the Thesis Beer Project. Okay, I like that. That's good. Yeah, Yeah, solid brewery, cool, cool little place. I checked it out. And at their current pace, they're struggling like a lot of breweries are. We're gonna be talking about that one brewery. Don't worry, We'll get to it eventually. But Thesis announced that January twenty twenty four was their worst month ever for beer sales in

the company's five years or five year history. James, this was dry January. I know where you're going. You are killing brewer. Okay, sorry, you be the judge, folks. Is James killing breweries? Is dry January killing breweries? His Thesis beer projects the worst beer month ever, the byproduct of people not drinking outcohol for dry January. Well, I'm gonna say no, and I'll tell you why. Because the beers I brought to this

show throughout the month of January pretty much all craft breweries. He had Sierra Nevada, I had Samuel Adams, I had Athletic, I had Shiner. What are they all have in common, Chad? Yeah, it all came from breweries. They're all craft breweries. Yeah. Now, but hold on, let me ask this. This is a real question. I don't know. I'm not on the non alcoholic kick. If you are going to have a session where you're drinking with your friends. Not we're talking regular full strength

beer. You're gonna sit down, You're gonna have two, three, maybe four whatever. You know, be responsible, don't do things stupid. But are you gonna sit down and drink three or four non alcoholic beers or even two? When I was smoking, I was smoking some ribs. Yeah, and I was watching football. Yeah, I had a couple of A beers as I was smoking the the ribs. But would you Are you drinking less n A beers fewer A beers than you would normally drink? Yes, And

I'll tell you why, because I don't have as many. Oh okay, all right, moving on. But if I had as many, then uh then maybe. But I you know, I only had so much, and I had like maybe a six pack or so, and I'm not going to drink all six you know, in one sitting. I'll drink you know. Maybe I think I had my three. But the only I think, the only non craft brewery in Aber I had was he Heinekan, which was really

really good. I was like one of my actually my favorites. But hey, speaking of dry January, I want to piggyback off this real quick. Uh, I want to ask how peoples dried January went. Good news is it's over, but chances are you probably already started drinking again. A lot of people don't go the entire month. They go, you know what, I screw it. But just because you know we're in a new month doesn't

mean that you can't drink with a healthier options. And so a dietician had come out and broke down choosing a healthier beverage and looking at things with lower sugar and higher healthy ingredients. And it came out of the list of some healthy alcoholic beverages. So if you continue, you know, trying to keep that body slim, here's some options from this dietitian, says Hard Seltzer. So most are just sparkling water with clear liquor like tequila or vodka. Just

look for the ones who know added sugar. They said red wine. It's chock full of antioxidants which reduced to inflammation and help prevent cancer and heart disease. Number three on the list Bloody Marry's tomato juice typically doesn't have a lot of sugar. Plus what other alcoholic beverages comes with celery Of course, chad gets very sick. If he drinks bloody marries, allergic tomato tomatoes, or the Hot Toddies. It's just hot water, fresh limon juice, honey and

whiskey. It's about as healthy as it gets. But notice on this list, beer did not make the cut. No way, I don't understand it said right there on the bottom of the article. Beer did not make the cut. So if you're looking for some healthy options, you know this early in the year, try hard Seltzer's red wine, Bloody Mary's, or Hot Toddies. According to a dice somebody who this is a hip piece on beer, that's all it is. They're trying to kill the beer industry, just

like you guys who were doing dry Janu. All right, maybe not. I'm telling you I had if more craft breweries did it in a option, which I feel they should. I know it's more expensive, but they could get a new demo. But is that demo big enough? I don't know. I'm not saying. I guess it wouldn't be their target audience. But they'll get you know, some new customers, new consumers, yep, I know, I know, all right, lots of business they need. I'll

tell you where they need in a beer Vietnam. Yeah, and a beer in Vietnam might actually save some of the businesses. But then again, who knows, maybe people will just stay away. But right now, zero point zero is killing businesses in Vietnam, but not the way you're thinking, because as you're thinking, non alcoholic beer is killing businesses. But as James just said, they need non alcoholic beer. No, we're not talking zero point

zero ABV. But Vietnam, which is a community that is known for having a blustering nightlife and lots of activity, the food scene, the bar scene, dancing, crowded streets. Oh yes, good ammen, ammen, all that it's come to a screeching halt. And the reason zero point zero. And as I said, not non alcoholic beer, but the country's hard crackdown on drunk driving. They now have imposed well a law that says zero point zero if you're going to operate a vehicle. Now most people in Vietnam operate

motorcycles and scooters. There are some cars as well. But if you're operating a motor vehicle and you have even a trace of alcohol on your breath, you will be cited with a dui. Now, this is a law that went into place in twenty nineteen, but they really haven't cracked down and enforced it until just recently. You might be thinking there was a huge uptick in deaths or injuries. Well there wasn't. They just decided to start enforcing it.

In the last two months of twenty twenty three, Vietnam put in its most strict crack down on the anti drunk driving campaign. So there are several people who spoke with reporters and we got some quotes, but some of the quotes are kind of funny, but they did not want to go on record.

They wanted to do it anonymously. I'm not sure why that is, but they said that they think the law is too strict because you can go out and have two beers and most of the beer, bijoi beer comes in at right around three and a half to four percent, and you can have a couple of those beers and be just fine. You're not drunk, And

they don't think that that's a good indication of impaired driving. So what they're asking police to do is do away with the breathalyzer and make them do some sort of a zig zag formation or dance or obstacle course they're actually coming up with any kind of agility or some sort of physical challenge to prove that you have the ability to operate a motor vehicle. But they said that this is the zero point zero is too strict. Now, how is this affecting businesses?

Because the cops are setting up checkpoints right outside the bestros and restaurants and bars, so the second you walk out, you are checked. And this is causing people to stay home. So now all the clubs, all the bars, all the rest restaurants, nobody's going out now. No word whether or not they're going to continue this crackdown like they did the last two months

of twenty twenty three. But if they do, breweries are going to suffer because the Hanoi ton Hl Beer Company their fourth quarter sales went down eleven percent and the Saigang Hanoi Beer Company their profits dropped twenty five percent. So what do you think, James, I think they should use it. I think Uber should really be doing well over there, or lift one of those right share companies. Taxis something I mean they can't did they not? They insist

on driving I don't understand that. What about a rickshaw? I mean something anything, all right. I guess they don't have right shares over there in Vietnam. I don't know. Hey, we gotta take your break still to come. We're gonna talk about the wol Free beer. Remember we talked about that. How's it doing? And uh also Miller LTEs they're getting ready for Super Bowl. What their plans are. We'll discuss all this so much more. We'll be right back. After reading about the evils of drinking. We

made up our mind. We're gonna stop reading. What's on Tap Radio continues with James Simpson and Chad Pilbeam a lot of interesting fun facts in front of us about the making of We Are the World. Yeah, I know, we just watched the documentary on it, and well, Stevie Wonder. They really wanted to get Stevie Wonder into this all along, and they kept calling

and calling. This is before social media and everything else. You had to go through assistance and try and get him and leave messages and hope he calls you back. And he never called back. He just showed up and he walks in and he thought they were gonna write the song and he was like, no, we're actually recording. Time to go and then right in the middle of it, no joke, he starts singing we Are the World in Swahili, and he says, we need some Swahili in here. And when

Waylon Jennings heard that, he walked out the door. Waylon Jenning's just a good old boy. Yep, he says, ain't been no good old boy singing Swahili. He ain't gonna start now. And he walked out and he was just he came out. He was on the back riser and uh he uh walked down the risers, went to the door and walked out. Didn't say goodbye, kiss my butt, nothing. He was gone, just left all because Stevie Wonder was singing we Are the World in Swahili and he was

trying to get inserted into the song. Speaking of Stevie Wonder, at this time, Eddie Murphy missed a chance to be there because Eddie was at Stevie Wonder studio recording as single Remember Party All the Time, which we kicked the show off with. So Stevie asked Eddie Murphy to come over, but Eddie declined. When he realized what he passed up, Eddie Murphy felt like an idiot. History Meanwhile, dan Ackroyd's going ha ha because he took part by

accidents. He just happened to be talking to talent manager that day and the guy invited into the recording session. Hey, what's come on over dan Ackroyd? That musical sensation. Wait, he's not a musician. Nope, he's not a singer either. No, how did he get invited We Are the World? And the thing is is they listed the uh, the participants in alphabetical order by last name, so when you look at it, dan Ackroyd's

is the first name you see on the list. So he's not buried in there all because the talent manager invited him and he came over, and you know he took the invite. Hey uh, speaking of artists that if they redid We Are the World, possibly could be a part of it. Jelly Roll very popular artist. Now for those who don't know who jelly Roll is, I like jelly Roll fan. I like his story, his story, I like his personality. I'm not the biggest fan of his music. I'm

not either, but I like him as a person. He came up poor and you know, now he's a very successful singer. He went for he had a lot of bad things. He ended up in prison, right, But he went in front of Congress not too long ago talking about the fetanol addictions and so forth, and how they need to have tougher laws on fetanyl. But this interview just resurfaced. Now. This is I don't know, I'm not sure when this interview took place, but uh, maybe a few

years ago. But I want to know, is he Jelly Roll knows how to get clicks and Yeah, all you have to do is question the manhood of beer drinkers and you'll get all kind of hot takes. So I just came we came across this interview a few months ago where Jelly Roll made a very bold claim that's sure to ruffle some feathers. So here's what he said. Jelly said, I've always looked at beer as a man's version of wine. It's kind of like something you know, girls would do. I don't

know about you, but them are fighting words. He went on to say, when a dude's like, oh, I drink ten beers, I'm like, oh, you could have drank three shots like a real man. What's funny about this? Later in the interview, his wife Bunny threw him under the bus and said he couldn't drink beer because it makes his tummy hurt. So apparently jelly rolls he has a gluten analogy and never had beer, and he admitted very few things are more embarrassing than his wife saying publicly about his

tummy hurting. So jelly roll calls beer men's version of wine. Now let's say you do you agree with this, and you can go to our social media at What's on Tap Radio, Facebook, x, Instagram, and TikTok, or reach out to us at What's on Tap Radio at gmail dot com. But interesting words there, So what is I'm trying to understand his point? Is he saying that everyone should just be drinking hard liquor? Pretty much? Okay, if you're sitting around drinking beer like women drink wine, why

don't you be a man and take shots? Says the guy who was addicted to drugs and ended up in prison. And now he's got who has by the way, who has more tattoos him? Or post malone? You know, he's so funny when you before you even finish that sentence, I thought you were gonna say, he's gotta say post molon. It's gotta say post alone. There you go post alone. I don't know. It's a good question. They both have a lot of facial tattoos. But uh yeah,

he's come through, he's battled his addictions and he's very successful. And uh yeah, he came out. I'm not, like I said, I'm not sure when this interview aired or you don't know where it was, but uh yeah, I was just doing some digging and came across. I was like, wait a minute, that's interesting. But maybe there's people out there that agree with him. I don't know. I don't know. Well, the thing about him is he's kind of the common man man's but yet correct me

if I'm wrong. I mean, I don't don't think he drinks at all. I don't think he does. I think he's he's free and clear, Bible Jay sober as a judge, as they used to say. But I like to think that Jelly Roll, who's he's a big boy. He's a large statuted individual, and you know he he he stands out. It looks like the kind of guy that knows how to throw down and knows how to

party. And I like to think, could you ever see a golf club in that guy's hands out there on the course with maybe some like Stuart Payne, Stewart Nickers and a little cute cap and golfing. It's very odd because when you think of golf, that's the last thing you think about partian. But somehow in the last I don't know how long because I don't really watch golf, but now partying is associated with golf. Well it's we've talked about

this before the Waste Management Phoenix opened, and it's coming back. It's it's gonna happen, and uh, this is pretty odd awesome. It is known for really three things. It's got a party like atmosphere, drunk fans egging on their favorite pros, and beer balls. Now I know what you're thinking. What is a beer ball? Like? Maybe you're old enough to remember the party ball that you could get from bud Light. The bud Light party ball had like five gallons of beer in it and you can buy that from

the party store. Oh yeah, those are good times. But these are different because they're at the Waste Management Phoenix open where, by the way, when you hit an amazing shot, just expect to see beer cups go flying and people just cheering and hollering, and you may even look over and see Jelly roll because that's his kind of party. I'm sure he'd fit right in

there. Your typical pressed shirt and proper etiquette golf clap atmosphere that you would expect to see at a golf event, At a professional golf event, not the waste management Phoenix open. No, no, no, no, this is a party. So what are these beer balls, ladies and gentlemen. These are golf balls wrapped in cash, and then they are distributed to spectators. Now you might be wondering, how is this done? Well, Golfer

Ryan Palmer already prepping up his golf balls or his beer balls. He's taking his golf balls, autographing them and putting the slogan on cheers, and he's wrapping a ten dollars bill around it with a rubber band. And when he gets to the sixteenth hole, he's gonna start throwing him into the stands for people to go buy more beer. That's my new favorite golfer right there, unless somebody else is doing it on a different hole than that would be my

favorite golfer. But the forty seven year old he is all ready to go for the waste management, Phoenix open, and he's gonna make a few new friends. I'm sure this right of passage here began in twenty fifteen, when Palmer started to throw bills into the stands. Oh, I love this guy. I love this He threw him in the stands on the par three sixteenth, and well the word got out. He is he keeps the spirit of this thing going, saying again with cheers. He writes cheers on it.

And the money he knows he's going to be used to buy beer. This is fun here, it says. The Colosseum stands if they can handle it. We're gonna find out soon enough, because the place gets really rowdy. I mean it gets rambunctious, it gets rowdy, it gets nuts, and this guy is gonna help fuel the fire. I like this guy. I don't know a lot about him, but I'm a fan. I'm actually thinking about getting a picture of him with his beer balls. And that sounds really

weird. That did not come out the way I intended that to sound. James, Yes, I want a picture of this man and his beer balls hanging on my wall. It's not what it sounds like. Chad's twenty twenty four and we don't judge unless it's a Hold my beer and wash this which is coming up next hour. All this and so much more. Hang with us. You don't want to miss an ounce of it. We'll be right

back. Craft beer, it's not alcoholisms, it's a hobby. This is what's on tap radio, Hold my beer and watch this, brought to you by your friends at Ringing All the tenacin insurance group located in Grand Rapids, Michigan, and Holland along the Lake Shore RTI Grand Rapids RTI Grand Rapids dot Com. All right, I'll renumber two. What's on tap radio starts now. I want to put a disclaimer on this. What's the disclaimer this song or song title? Maybe you make qualify for the lamest song type in the

history of song kitess why's that? Yeah, because that's what every kid imagines growing up. Yeah. Hey, it's hip to be square, man, it is. I mean, it's better than being a rectangle, no, or triangle. It it's cool. Just I'm sorry, man, I just I was I was in I was in elementary school or middle school. I think I was middle school when this song came out. Yeah, because this was after the Sports album and uh yeah, I was in middle school and this thing came out. It was like, what kid ever said, Yeah,

it's so hip to be a square. No, nobody ever said that. But I'll tell you what it is. Hip is whenever Prince is supposed to show up for We Are the World, because we're sprinkling in we Are the World fun facts. Not sure how we got into it. Our whole production meeting was about some documentary and so here we are we we decided to sprinkle or pepper in some fun facts about we Are the World, and so

Huey lo chat, what are we learning? He had a he had a solo on on the on the song on the record, but that was not the original plan. They were trying to get prints there and they had a solo lined up for Prince and nobody knew if he was coming. Nobody knew if he was coming, and finally Sheila E said He's not coming, and they were like, well, we need somebody to sing. Who's who's going to sing it? And Huey Lewis got the nod. Huey Lewis ended up

singing a solo on We Are the World because Prince didn't show up. You want to know where Prince was while this is all going down. He was at a Mexican food restaurant. Yeah, he was at a Mexican food restaurant. And people believe that because of his rivalry with Michael jack that's why he was a no show. There's a lot of theories of why he wasn't there. That was brought up in the documentary too, because for best record, it was down to when Doves Cry and Michael Jackson's Thriller, and when Doves

Cry won, Prince won. So you think, all right, he won, might as well show up. They still wanted him there. I don't think Michael would have minded. I don't know, But like I said, we're just bringing this show is not about We Are the World, the making of Wheel of the World. It's about step It's about like stuff like this, hold my beer and watch this brought to you by the ring meld of ten Hacen Insurance Group, where they'll cover you for just about everything except this,

although we will continue peppering these in throughout the show. But uh oh, I want to People may have noticed that Bill is not hanging out in the studio with Chad this week we sit Bill out on assignments and maybe he'll be back next week. That and also is that Chad's been on a diet, not voluntarily, No, just in case it wasn't food poisoning and it

was some sort of a stomach bug. I didn't want anybody around me, so I just like, you know what, I'm gonna empty out the studio, and I was just gonna mention, I'm still sipping on this beer and I'm doing pretty good. I don't know if I'm gonna crack a second one. Yeah, Chad's been taking it really liked this week. Usually around this time, he's probably on beer number five or six. No, I'm not.

Usually Bill and I are on our third or fourth, but I'm on my second usually and I haven't even drank half of this, so that's okay. I'm taking it. I'm drinking a little slow over here. I am continuing to consume my Sirra Nevada non Alcoholic Trail pass India pale Ale. You know some people they shouldn't be drinking. They shouldn't be drinking, maybe sticking to non alcoholic beverages like you know this trail pass ipa is what this subject

should have done. This almost sounds like a setup to a joke, Chad, but it's pretty real. So a naked woman walks into a convenience store armed with a potato peeler on Sunday. And this happened in Take your guest, Chad, Florida. Damn right it did. And it wasn't Idaho. No, this was not in Nebraska. This was in Florida. And yes, she was very, very intoxicated. She was thirty five years old.

Her name is Celia Barrett and she walks into a store in Saint Petersburg one Sunday evening and started yelling about getting kicked out of the same store the day earlier. Apparently she didn't get the message that hey, we don't want you to coming back. But you know, she got kicked out the store, went home, thought about it, got that rage built up. She's like, you know what, I'm gonna go back and I'm gonna show them and

I'm gonna do this naked. Well, she threatened two workers with the peeler, and she says she was going to kill one of them whoa with the peeler. If that's been possible to be killed with a potato peeler. Yeah, I don't know if that's ever been Has anybody ever been murdered by a potato peeler? Was that ever? Was that ever? In clue? Oh? He was killed in the uh, in the convenience store with a potato

peeler and in the lobby with the potato peeler. Colonel Mustard did it in the lobby of the Comea's store or in the lobby of the store with a potato with a potato pillar. Well, she also while in the process of all this going down, she toppled a display of red bulls and tore open a carton of cigarettes, spilling them all over the floor. And a ploye called the cops, and she was still fully naked when they arrived. And uh, kids, ear muffs, give you a second, Okay, I

got the ear muffs on. Okay. Uh, she's began to pleasure herself in front of the officers, WHOA yeah, hopefully not with the peeler. Though hopefully not with the peeler. She told them that she had about six shots of liquor that day, and she didn't know how many beers, but she had a few beers. And she's facing charges of aggravated assault, disorally intoxication, trespassing, criminal mischief, and in decent exposure. So you hold

my beer and watch this. This week, a naked woman walks into a convenience store armed with a potato peeler, And yes, that does sound like a setup of a joke, but no, this really happened in Saint Petersburg, Florida. And that has been your my beer and watched this brought to you by Renaldo Tenek and Insurance Group, where they're probably shaking their head with yeah, I know. I'm like, I gotta talk to my buddy Clonder. Listen. I can't. I don't know what's going on in Florida.

I we don't. I can't make we don't have this stuff. It just exists. By the way, I just did a little research here. Yeah, potato, It says right here potato peelers can be fatal. And then there's a story here out of the UK man who murdered flatmate with a potato peeler. Well, there you go, so it is a deadly weapon, and so there you go. Maybe she saw that story and it's like, you know what, I don't have a gun or a knife, but I

do have this potato peeler. I'm gonna go tell them I'm aggravated about them kicking me out the day earlier. But that is your home. My parent watched this. I said, folks, we can't make this stuff up. All right, we have got to take a break. Oh my gosh, We've got still so much to get to. Joe Biden's in the news. We gotta talk about Joe Biden and Miller lte they're getting in with the super Bowl. We'll talk about with what they have going on, and liking Googles

in the news. We'll talk about that. All this is so much more. We'll be right back. And the teacher said, no, Bobby, there's no such time as bureau clock. Fire that teacher. This is what's on Taperdio always liked this song, Linel Richie, welcome back to We Are the World the Inside to Scoop on Top Radio. By the way, you know what we should have done, though we did screw this up. Well that's basically every show we somehow screw up something. Well, somebody may have

wanted to watch the documentary and we never once said spoiler. Well, we're kind of giving you previews of what to expect when you watch the documentary. We're giving you all the show. We're literally giving you the whole thing. For example, for example, Chad, did you know that my Madonna was

not invited? Apparently some of the organizers felt that she wasn't good enough, she was not a good enough singer, so they went with Cindy Lapper instead, and sources said it broke Madonna's heart and Cindy Lapper almost backed out because it was recorded right after the American Music Awards and Cindy Lauper performed on stage and then went backstage and says, I don't think I'm gonna go. My boyfriend doesn't think it's gonna be a hit O. And Lionel's like, you

need to think about this and be very careful about what you decide. Yeah, I wonder how that relationship ended. Yeah, I don't know that he's a seacher anymore. We're just giving you a little, you know, teasers of what the documentary is about. So anyways, let's talk about let's talk about some beer I want. Yeah, I was so old. Did you say you were gonna crack open? Are you crack open a beer? My last day beer from the fridge here at Studio S Broadcasting on the west side

of town. Whole month of January, I was doing the Dry January and I have some beers left over, and I decided, since I'm not gonna drink these hanging out with you know, Brian Holsen or neighbor Vic or neighbor Chris or some name drops right there, I decided, you know what, I'll just go ahead and consume him on the show since we have some listeners out there that do consume and a beer's on a regular basis. So my last brew I'm bringing, uh maybe for maybe not for the last time this

year. I may bring it later on this year, but just for the time being, I'm gonna go with the original athletic brewing Company, Run Wild IPA my last n a beer, the run Wild India pale Al Athletic Brewing Company, which is on track to be probably the most successful. If they are not yet in a craft brewer, they are by far the most successful. Oh, and non alcoholic craft brew smells bad. Oh oh, James James is making faces. No, he really is. He's not faking this,

this is real. He's do you get is it old? Yeah? Ta's old. Oh is there a data on the can? Good question. Check it out, James. We're doing some investigating. Sixty five calories, zero percent, and I'll call it by volume. Oh, yep, there is packaged March ninth, twenty twenty three. Yeah, there it is. And I bought this at a local retailer. That's the beginning of dry January. Hold on as a mixer sixer. I bought it as a mixer sixer,

and yeah, this is skunky. This is a public service announcement for you, your friends at What's on Tap Radio, learn from James mistake, especially when you're buying the single cans from the shelf. Always always, always, always check the dates, especially on IPA's Yeah, no bitterness whatsoever. Oh yeah, oh, I guess you're gonna be dumping that. Uh yeah that Wow. That's not a good way to end my dry January for February. Yeah, okay, it's normally pretty sold IPA, but in this case

they took the old feather dester and dusted it off in here. I was, yeah, in a hurry, because I was in a hurry, and I just picked random six I gets. But I won't buy an IPA unless I'm positive it's fresh or I can read the date. If I can't read the date, it's pretty much a no go. But I mean, like if celebration al came out from Sierra Nevada. By the way, those have dates on them. But a celebrationale from Sierra Nevada came out and I know

it's seasonal and I'm and I'm in season I'm gonna buy it. But any other I PA that's year round. If I can't, if there's no date on it, forget it, not doing it. We've talked about this. I am really upset right now. Crimes against beer right there, folks, that's one of the crimes. We talked about it. Go check out our podcast brought to you by Cast Branding last week. We did talk about that. Speaking of crimes against beer, I want to bring this up here.

I know you're all been following the organ beer scene very very closely because the task force out there now, which has been launched, a twenty person panel. They want to raise taxes on beer and organ so I can watch what's going on in the organ or organ beer tax laws. Yeah, well,

this one's kind of interesting. But an organ task force has many members on there again, it's twenty person task force wanting to raise money through increased taxes on beer, wine and spirits to repair the insufficient This is their words, they're very poor addiction support and treatment programs. In other words, they're saying that the residents of Oregon have a higher than normal addiction rate to alcohol and a very high cost associate for the state, a five billion dollar price tag

alcohol costs them. And that's alcohol related illness, car crashes, and loss of productivity. And so they formed the Alcohol Pricing and Addiction Services Task Force or APAASTF. We're very familiar with them. Right, do you apply for that job? Do you fill out an application? How does one become a task force agent? The Alcohol Pricing and Addiction Service Task Force? How does one become one of those agents? I don't know. I'm not sure.

You probably got to be deep into politics and not care about business because brewers and sighteries and wineries are saying you could not be sending a tax hike on us. At a worse time, beer consumption is down overall five percent nationally. And check this out. I did not know this. Beer is the third largest revenue generator for the state of Oregon. I did not know that, and for the first time, and I don't know how long, last

year twenty twenty three, more breweries closed in Oregon than opened. That's very telling for a state that was known as having vana, the perfect beer centric Portland organ the place to go for craft beer. But more breweries closed than open an organ last year. And the last attempt to try and pass the tax would have raised the tax on barrels of beer in Oregon from two dollars and sixty cents to seventy dollars for a barrel of beer. So, needless

to say, brewers very upset. Basically, in case you're wondering what that does, it basically says, for every keg of beer that goes out, the full sized keg, it's a dollar thirty and they wanted to raise it to forty five dollars. So anyway, we'll be watching that scene. But if you're listening in orgon knock it off. If you're wondering why you're spinning eleven ninety nine for a six pack of beer these days, well there's her answer. Yeah, beer price is going up stuff like that. So let's

switch gears for a second. I'll never understand why people like Chad do this, but why in God's name do people wear or insist on wearing shorts during the winter. Never understood that because it's comfortable, but it's you know,

five degrees outside and you're walking around with shorts on. But apparently Line of Google's jumping on this trend because the Wisconsin based brewery Line of Google hopes it's new heated shorts will optimize the quirky practice once described as and I quote both ridiculous and rebellious, crackpot and courageous, kind of a middle finger at both the men and winter. So on sale soon. They're going for fifty dollars a pair, and they are a limited edition Lenny's shorts or Laney Shorts,

I guess. And they have a heating elements powered by a rechargeable battery in the legs, an external bottle holster, and a cheerful lemon print to celebrate the return of the brewers seasonal citrus spiked summer shandy inspired by those who bear their calves in the winter, lining Google's hopes, and they want to ensure that the hardy foe could keep this summer vibe going year round with it a warm bods and cold beers. So Line of Google is selling heated shorts with

a beer holster to encourage a pants free winter. So again this comes from Line and Google, who's owned by Miller, which means this product doesn't exist. Just putting that out there. So you're like, hey, I want some heated shorts. Well you can try to log onto dot com and so you get yourself a pair of but chances are probably not. I just thought I'll throw that out there. Okay, let's take a break, Chad, let's come back in talk about some brewery closures. All this is so much

more hanging with us. We'll be right back. On average, humans walk nine hundred miles per year, entering twenty two gallons of beer, which means the average human gets forty one miles per gallon. Not Ben, What's on tap Radio continues, Right, We've got more fun facts here about the making of We Are the World. We want to thank our friends over at Superior Pest Control for sending the next story I'm about to talk about. Before we get into that, have you ever wondered how they are able to get all

these huge stars together at once? Have you ever wondered about that, like, how were they able to get all these massive pop stars together all in one place? Like what were they all doing on that night where they could coordinate and get everybody there at the same time. Well, how they were able to do that? As they recorded it after the nineteen eighty five American Music Awards, So after the awards ceremony they were able to get all the

huge stars together to perform. So there you go, a little extra fun fact for you on this episode of We're making of We Are the World. Just kidding. Yeah, no, I don't know. Our production meeting, we were supposed to be talking about what was on the one sheet, but we decided to take the meeting and discuss the documentary that just came out, very good documentary, and so uh, well we'll springland one more fun fact coming up. But Chad, who had got food poisoning. I thought he's

gonna be drinking pedia light throughout the entire show. He's on number was gonna make it. But here he is on beer number two. I I I, yeah, I took my time, and I actually feel great. And I saw what you did. You're cleaning out your fridge. I went to get another beer, and I saw I had one of these left, and I said, yep, we're gonna take it down in the spirit of James Simpson, who had one non alcoholic beer left, which turned out to be a dream. Poor Yeah, I know, uh, just one thought.

I had one Christmas aale left from Bells Brewery as Scotch ail. I'm like, Okay, that's gonna hold up. That'll be fine. We'll drink it before it You know, it's a year because the beer I'm drinking is brewed packaged well over a year ago. Did not know that when I bought it. I love it. Yeah, seven and a half percent Scotch ale from Bells Brewery. The Christmas ale, which, by the way, I find that interesting about Bells in their Christmas aales. I know we're not really supposed

to be talking about that now because it is February. We're supposed to be talking about summer pills. But right the summer season is already coming out, that's right. And by the way, next week pumpkin ales in Octoberfest. But yeah, Christmas ale. Most Christmas ales are spice beers. Not so with Bells. They did the Scotch aale. You can't get I'm not mad at that, No, not at all. It's delicious. Mahogany color, very deep, deep ruby red, almost brown, multi nose, a little

sweetness. It tastes old, No, tastes amazing. It's amazing. Chad's able to hold it down. He hasn't thrown up once. I am, you know, I'm just pumping the brakes, taking it easy, getting my stomach back. Food poisoning is very serious, man. I don't screw around with that. But then again, I don't have a choice. Oh when it gets you, man, it gets you hard. It's awful, all right. I want to plug our social that's at what's on tap radio on

Facebook x, Instagram, TikTok and get ahold of the show. You want to email us, you can do so at what's on tap rate at gmail dot com. That's at What's on Taprido at gmail dot com. Like our good friends over at Superior Pest Control, continuing to send as stories after stories, and uh, we got a good one this week. We got a new SoundBite. I'm always looking for new sound bites. Love a good SoundBite

to put it on the board. Here. This this, this actually did come up in the production meeting because we kept saying it reminded us of the saying, Hey, if you put that on the radio, people will listen

to that on the radio. It will so. Grandpa Biden gave a speech at earth Writer Brewery It's a Superior Wisconsin, where he toued out his economic record, ak Biden nomics and the success of his bipartisan infrastructure legislation, and a bid to short up as support for his twenty twenty four re election bid. However, online onlookers were distracted from the economic talking points by an extended

gaff Biden made about the brewery and it's beer. So part way through his remarks he appeared to mumble, here we go, cut five beer brood here it is used to make the brew beard. In his final ooh, earth writer, thanks for the great lakes. I wonder what the hell did he just say? Well, it's a good thing. I have a trans his transcribe here the beer brood here is used to make the brew beard. Here. While most of the sentence was unintelligible, he seemed to add, oh,

earth Writer, thanks for the great lakes. I wonder why the beer here it is used to make the prove beard his fine Ooh earth Rider, thanks for the great Lakes. I wonder so yeah, he trailed off as the audience laughter drowned him out through It seemed unclear what exactly they were laughing at, but X users didn't get the joke. Conservative influencer Coln Rogue posted, just in, President Biden sounds like he's speaking a different language while giving

a speech at the earth Writer Brewery and Superior, Wisconsin. Don't worry. The media has assured us that he is sharper than ever. And then he provided his own trans and then he provided his own translation of the speech, adding the beer brood here is used to make the brood beer. During his defined oh earth Rider, thanks for the Great Lakes, Biden said, according to his speech transcriber, so yeah, all right, Well, I like a good sound bite, and we got a good one that I'll be playing

throughout the years. All right, Well, speaking of soundbites, I'm gonna go ahead and just tell you this right now. This one's We've been sitting on this for a while, but you've asked for it, and we're going to talk about it. We've got some information and we got the black blew up yep, here we go, folks. A recent announcement from CEO William McLucas of Buffalo by You Brewing Company says our best years are before us or yet to come. Rather is what he said, and why would he be

saying that? Well. Buffalo by You Brewing Company in Houston, touted as Houston's most creative brewery, has been locked out of its facility in Sawyer Yards for non payment of rent. The Sawyer Yards owner John Deal served Buffalo by You CEO William McLucas with notice of default and locked them out. He said he did. It was not a step he wanted to take, but he

had no other choice. Now. Buffalo by You has been in the media in Houston with many other struggles and particularly on social media, and it's been documented on several different outlets, particular with regard to defaulting on payments for their investors using the Next Sea crowdfunding, as well as they're being sued by shareholders

alleging that mclucless committed fraud when acquiring the business. And there's also another lawsuit from a financial services company that alleges that they are owed ninety four thousand dollars for work performed between twenty twenty one and twenty and twenty two. Now buff brew doors are closed, but the CEO says, don't worry, this is temporary. We'll be back. Social media had a heyday with this and we

have been getting hit up now. Just for those of you who don't know Buffalo Byue Brewing Company, they were one of the oldest breweries in Houston and partnered with What's on Tapp Radio for a long time out seven years and seven seven years. Yeah, we were partners with film YEP. They helped bring this show to life each and every week, help us make sure that we

could broadcast, and certainly grateful for that. But James, how do you I mean, you've been getting more emails than I have, Well, not email, I mean people just text me and text me because you know, they reached out to me going, hey, you must know the inside scoop. You and Chad longtime partnership with the Buffalo Byry Brewing Company. You guys must know the inside scoop. And I'll be honest with you, I don't

know any more than what you know. We hadn't had a partnership with the Buffalo BYU and probably about a year and a half, maybe two years. Everybody that we had partnership with over at Buffalo BYU has since moved on. Every single person, every single Yep. I don't know. I don't think I know a single person that works at Buffalo Balue Brewing Company anymore. And so people were hitting me up and I'll be honest with you, I don't

know, and they're like, oh, you're lying. But the truth of this, I haven't even been to the brewery in about a year, probably since I think we did our last show there, which probably well over a year and a half, almost two years ago. It was actually right before I moved. Yeah, And so when everybody you know went their separate ways,

we went our separate way. And that's how it was. And so when we got the news of them closing, I learned when you guys learned, So stop texting me because I don't know any more than you do. So here's what I'm going to go ahead and add to this. And this is editorial. So pleased I am, I am, I am stating my

viewpoint on this. Okay. When the brewery opened, it was supposed to be according to one source inside the brewery who I was close to At the time, it was supposed to be a I believe it was supposed to be an eighteen million dollar venture. It ended up being a twenty one million dollar venture. They found creative ways to get financing and investors, and they had very aggressive growth plans. I am not going to say that the market has

dictated what has happened, but certainly COVID didn't help. But I know that they receive some assistance from the PPP program through COVID. That's the to help pay their employees. So there was a lot of pay that the PPP Payroll Protection Program. A lot of that happened. But I have no idea, Like James says, I don't have the inside scoop on this, but I can tell you right now, when you go into a venture that big, with that much capital and that much expense, that's a tough ship to keep

afloat in a down economy. But if any news does develop, we will bring it to you. But I'm saying I'm learning just as fast as you guys are. Okay, so send us your comments. We'll we'll try and respond. But other than that, we do not have the scoop. No, we just know what you know. So all right, coming up to the last segment, we got to talk about Middle Light and their Super Bowl plans. All this is so much more. Hang with us for one more.

We'll be right back. Beer has hops hops or plants. Plants make salid So beer is sound? What you know? How we do it? Yeah? What's on Tap Radio? James and Chad talking about beer. Jadrick Burne Company proud sponsors What's on Tap Radio. We want to thank them for joining us on the program each and every week and make it possible for us to bring you this fine radio program. You ever see me, the Chad Pilbeam, the beer Logic guy hanging out there, stop in for free.

What's on Tap Radio? High five last segment of What's on Tap Radio for this week starts now dropping mad fun facts all episode out the making of We Are the World. I got one more, but here's another unofficial fun fact. This was my high school graduating class song. Tell us high School class of nineteen ninety nine. This was our class song, party like it's ninety nine nine, because you know I graduated ninety nine nine, so fits.

But this segment, I honestly thought you were saying that that we are the World was your class No no, no, no no. I was like, dude, that is such a no no party like this nineteen nine nine Prince was my graduating class song from Dulles High School in nineteen ninety nine. We've been, like I said, talking about fun facts about the making of Wheel of the World since our production meeting got overtaken by fun facts. But real quick, let's drop one more before we get into the last news of

the week. But Bob Dylan almost had a nervous breakdown. He got all stressed out trying to figure out how to sing his part when all they wanted was him to sound like Bob Dylan. That's all they wanted. That's all they wanted. Now how did they get him to do it? Do you know? Because I saw the documentary? So Chad, we have to stop there because we have to give them a reason to watch the documentary. Oh

my gosh. Okay, So that's that's their little tea. So if you find out you want to find out why, you gotta go watch the documentary. All right, this segment brought to you wonder That's all I'm gonna say. This segment brought to you by our friends over at Tantrik Brewing Company. Yes, Tantik Brewing Company where I gotta tell you they Uh, what's what's the singing competition in America's got talent? The voice? Yeah? Actually no,

the voice, yeah, add the aligant voice. Yes, believe it or not, Aligant Voice tournament is actually, Uh, they have a singing competition that goes on there and then you go and compete in the next round in West Michigan. It's pretty cool. And uh, Denver, who's the lead bartender over there? She is. She's got a fantastic voice, great karaoke, knows how to sing, she's got some pipes. But she also knows how to offer up great customer service and also serving up great beer.

Tantrik Brewing Company, Algan, Michigan. Also, don't be afraid to ask her for a joke. She always has a new joke every day. That Denver. I know Tantrick Brewing Company dot com. So some news to get to before we get out of here. I got an update on the woke free beer we've been talking about ultra conservative. Yes, it's about about nine

months since they've spring in action. The conservative criticism of Bud Light's trans marketing campaign, while they came out with their own the Woke Free American Beer put out by owner Seth Weathers, and he originally contracted with a brewery and Lawrenceville now uses a larger one in Lakeland of Florida. But they're selling the beers online. They're selling the beers online, so people been going to his websites and ordering beers. However, nowadays these would be customers are heading to a

different website, the Better Business Bureau. They're filing complaints that they have paid Weathers for the beer but has never arrived. You know, when you go to the Better Business Bureau website, it's generally not to say I love these guys, they're the best. I just wanted to drop a line saying how they are doing a fantastic job. Yeah. The company currently has an F rating with THEBBB out Yeah. One person quoted saying, I don't care what

the product or ideology you're doing. This is horrible customer service. Apparently one of the customer's wife S has placed the order last September and a limited edition Conservative Dad's Revenge six pack with Donald Trump's mugshot on the label. Four months later, still no beer, and the only response they have received came with a generic email offering refunds. But it's so damn frustrating that nobody responds to

you. This is supposed to be a business. Someone complained on x When the news outlet reached out to Weathers about this, what's going on, he said that, well, this is a four person company and they're overwhelmed with orders and no one bothered to pay attention to the BBB complaints before they ordered. Apparently it's been going on for a while. But since it's a four man operation and the demand is more than the supply, but someone doesn't went

their beer at this time, they'll offer them a full refund. They're doing the best they can to put the cans out there and get as fast as they can. But the company you have scored an f with the BBB. Customers are furious also because they've been ordering merch hoodies, shirts, hats all that still haven't come in. So yeah, yeah, that happened with another brewery and it was one it was by It was a bunch of brewers who were trying to raise money for black colleges, that's right. Yeah, And

they put out hoodies and stuff like that too and never delivered. Yeah, yep, yeah, they took the money. And I don't know if the money ever made made it to the black colleges that they were trying to raise money. I doubt it did. I don't think. So there's your update. The Woke Free Beer venture in Georgia earns an f rating with the EBB. So if you you know, I thought yourself, Hey, I want

to get my hands on this, this commemorative beer. Yeah, you might want to check the BBB before you do so, so yeah, maybe, yeah, before you hand it over it anyway, all right, super Bowl, Big Game. I know I can't wait for the commercials my favorite part, and I know it's seven million dollars for thirty second spot. Yeah a lot. If you're looking for Heineken, you won't see it. And if

you're looking for Miller Light, you're not going to see. If you're allowed for cores like oh they're bringing the train back, but you're not going to see a Miller like commercial. No, no, forging a big game spot in the Big Game that's gonna run you about seven million dollars thirty seconds A lot of money at them. That's why we couldn't. That's why we couldn't afford to put a spot in the super Bowl. That's right, What's on

Tap Radio the unofficial official beer radio show sponsor of the Big Game. We were gonna put a spot out there, but we were about seven million dollars short. We were. By the way, if you want to sponsor the show, reach out to us. What's on Tapperradio gmail dot com. Anyway, we were. There are a thousand people, though that they're counting on is helping them promote their brand because nobody really yeah Miller Lite, Okay, yeah, thousand people. I mean, if they can get a thousand people

to help them, I think it'll really help their sales take off. Because Miller Light, nobody really knows who they are. They're kind of struggling. That's not a really well known sarcasm, folks. Sarcasm. Yeah, that's right. But I have a feeling this is just a hunch that the thousand people who get this item may actually get it, unlike all the other Miller

Lite items which they advertise. But what they are doing is they are tasking one thousand QR code wearing fans to embark on a beer run on the big game day and help get some beer money. What now, how's this gonna work? I'm not exactly sure, but this is kind of cool. So Miller, like, instead of running a beer commercial, is going to have a thousand football fans and they're going to wear this shirt that's got a QR

code on it. I believe that's how it is. They're going to go on a run and there's a thousand people they're going to serve as the official brand ambassador, and they're gonna go on this whole big marketing deep dive and consumers that starting on February first, which will have been able to sign up online to receive the Miller game time jersey, which was a couple of a couple of days ago. See better hurry right right, yes, yeah,

yeah, it hasn't sold out already. And then you can wear this while you're going out during the commercial breaks or you know, whenever, wherever, whenever you decide to step out, go get more beer. I don't know people that leave in the middle of the game and go get more beer, but whatever. Yes, but if you do these jerseys, what you're gonna be offered to a thousand customers can be scanned for a chance to win beer money. I like that. That's kind of fun. That's fun, all

right. Yes, they've teamed up with the lead beer runner, who is actor and comedian Rob Wriggle, and he's gonna be participating in it. This is a different move for them, high stakes beer move. But Miller Lite joining. As I said, Heineken, who will be foregoing their spots this year, but be looking for that cors Light Train and a thousand beer advocates out there. I teach marketing and journalism, and I feel like this is a new way of marketing and we're gonna see a lot more of this in

the future. I feel like with the Core's light and Mirller Light, the way they're doing marketing these days, you can start seeing more companies do that in the future. So look out for that. All right. We have got to say goodbye. But before we do, let's tank our sponsors,

Chad. Let's thank our sponsor Tantent Brewing, Superior Pest Control, Beer Logic, conference Events, we Knowledge and AC Insurance Group, the Backyard Grill, keeping the lights on, ye looking on and off, Switch Harbor Light Brewing, and of course sponsoring our podcast cast braining, so for mister bider logic Chad pillbe Mian brewgrew Jamesons saying thanks forts to our fun facts about making the We Are the World and other beer stories, but I would hope you would

join us for another action backed radio show next week. Have a good week, folks, cheers welcome. Still are not dead again? Today the Internet said I had passed away.

Transcript source: Provided by creator in RSS feed: download file
For the best experience, listen in Metacast app for iOS or Android