How Targeted Ads Started Watching Us All
Jan 10, 2020•17 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In 2019, for the first time, more advertising money went toward targeted digital ads in the U.S. than on radio, television, cable, magazine, and newspaper ads combined. The moment was the culmination of a decadeslong journey that has completely transformed media, politics, and privacy.
How did the targeted ad come to hold so much power? And what did we lose along the way?
Guest: Siva Vaidhyanathan, professor of media studies at the University of Virginia.
Hosted on Acast. See acast.com/privacy for more information.
For the best experience, listen in Metacast app for iOS or Android