Podcast Description Join us on "What Matters Most" as we dive deep with James Green, Marketing Effectiveness Lead at Samsung. In this episode, James shares his journey from a quiet seaside town to the heart of London's bustling tech scene. Discover how his upbringing, combined with a relentless curiosity and a drive to prove himself, propelled him into a key role at one of the world's leading tech companies. James opens up about the people who shaped his career, the challenges of moving to the c...
Mar 24, 2025•21 min•Ep. 11
In this inspiring episode of "What Matters Most," Patrick Zinga, Head of Automated Media and Technology at Heineken, opens up about his journey from an immigrant background to a leading role in the media industry. Patrick discusses the challenges and triumphs of in-housing digital media buying at Heineken, the evolving role of AI in marketing, and the profound impact of personal roots and experiences on his professional path. He delves into the importance of nurturing relationships and the trans...
Feb 12, 2025•40 min•Ep. 10
Description: Join Seun Odeneye, Managing Director at IPG UK and Ireland, as he delves into his vibrant journey through media, culture, and identity. From his early years in Deptford to leading a major media hold co, Seun shares how his upbringing, family values, and educational experiences shaped his professional life. This episode offers a deep dive into the challenges and triumphs of adapting to new environments and the power of staying true to one's roots while rising in a competitive field. ...
Dec 18, 2024•25 min•Ep. 9
Dive into a refreshing conversation with Paul Gerreli, Marketing Lead at LIDS, as we explore the intriguing role of nostalgia in today’s marketing strategies and discover what truly matters in both life and business. Paul shares personal anecdotes and professional insights, reflecting on his journey from a childhood enriched by '90s culture to spearheading innovative campaigns in the dynamic retail landscape. This episode not only uncovers the effectiveness of nostalgic marketing but also delves...
Dec 02, 2024•23 min•Ep. 8
Description: Dive into an enthralling discussion on "What Matters Most" with Rob Biagioni, a seasoned media professional who charts the remarkable evolution of the industry from his start in 2001 at the Daily Express to his innovative role at Time Out. Rob offers a firsthand look at the seismic shifts from traditional print to the dynamic realm of digital media. Through stories of past simplicity and present complexity, he sheds light on how the media landscape has adapted and thrived in the fac...
Nov 05, 2024•28 min•Ep. 7
Meet Jenn Meyer, the media maven behind Ford Europe's electric evolution, on this riveting episode of "What Matters Most." As the head of media and partnerships, Jenn navigates the charged waters of modern marketing, sculpting campaigns that mirror the dynamism and momentum of Ford's electric vehicles. With a strategic eye on the mosaic of European markets, Jenn unpacks the art and science behind captivating diverse audiences and transforming visionary electric dreams into tangible realities. Fr...
Oct 17, 2024•25 min•Ep. 6
Step into the vibrant and textured world of Philippa Tilley, Global Head of Radiant at Unilever, on this episode of "What Matters Most". Philippa peels back the layers of her brand’s chameleon-like existence across continents—from Briante in Brazil to Rin in India—revealing the rich tapestry of local adaptations that define global branding. From her early days as a wide-eyed, book-devouring child to her current role steering a colossal brand through the seas of global markets, Philippa shares ho...
Sep 09, 2024•23 min•Ep. 5
In this stirring episode of The Captivate Podcast, we unravel the tapestry of James Trott's life — from the whimsical dreams of a star-bound child to his ascent into the echelons of media mastery. Join us as James walks us through the nostalgic pages of a childhood memory book, his spirited sprints across the rugby field, and his bold splash into the world of water polo with Olympic aspirations. Now at the helm of global media strategy, James offers an introspective look at the pivots and leaps ...
Aug 23, 2024•32 min•Ep. 4
In this raw and riveting episode of The Captivate Podcast, we sit down with Tom Fenwick-Smith, a digital creative and innovator with a surprising side passion for Muay Thai. We kick things off with Tom’s tale of how a charity boxing match led him down an unexpected path, teaching him the true meaning of grit, determination, and the beauty of getting back up after a hard fall. Key Takeaways: 1. Muay Thai Journey: - Discover how a pre-COVID charity boxing match pushed Tom to face his fears. - Hear...
Aug 01, 2024•25 min•Ep. 3
Slip behind the scenes with Michelle Sarpong, the vibrant heartbeat at the core of the7stars. In today’s episode, Michelle opens the curtains on her almost six-year dance through the dynamic corridors of the agency, tracing the arcs and sparks that keep her chasing the horizon. From the rigid frameworks of law school to the fluid realms of media, hers is a story woven with threads of passion, resilience, and relentless evolution. With Michelle’s voice as your guide, explore how she has sculpted ...
Jul 12, 2024•24 min•Ep. 2
Join us for the debut episode of "Beyond the Brand," where we explore the profound personal and professional life of Andrew, a veteran in the marketing world whose career trajectory has taken him from early days in fast food to the cutting-edge of digital advertising technology. This episode dives into Andrew's multi-faceted life story, discussing his rise through the ranks, the pressures of maintaining a professional facade, and his personal battles with mental health. What You'll Learn: - How ...
May 03, 2024•43 min•Ep. 1
Go deeper than industry news and trends . Join Alex Cheeseman, Head of Enterprise Business at Outbrain, as he sits down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences. More than just marketing tactics, we uncover: The passions and motivations driving today's leading professionals The real-world impact ...
May 02, 2024•1 min
