In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values. Connect with Justin Huckins Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist at Perficient, and Kim Williams-Czopek , Perficient’s GM of ...
Apr 13, 2023•19 min•Ep. 35
Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discuss the benefits and strategic implications of incorporating AI into your content marketing workflow. Conne...
Apr 06, 2023•15 min•Ep. 34
In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out! Want to learn more? Connect with Eric Walk , Perficient’s director of enterprise strategy. Reach out to our hosts, Jim Hertzfeld , ...
Mar 16, 2023•15 min•Ep. 33
In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-provoking episode. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA ...
Mar 02, 2023•16 min•Ep. 32
In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy , Chief Marketing & Digital Officer at GM Financial. Connect with our hosts Jim Hertzfeld , Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek...
Sep 23, 2022•42 min•Ep. 31
In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the ...
Sep 06, 2022•30 min•Ep. 30
In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United , about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon , Director of Digital Media and Content at MLS’s Atlanta United. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Th...
Aug 04, 2022•41 min•Ep. 29
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization. Connect with Novella Green , Director of Digital and Customer Experience at the American Nurses Association. Connect ...
Jul 05, 2022•34 min•Ep. 28
In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation. Connect with John Gregory , Global Retail Category Development Officer at Spotify Connect with Ron Thurston , Amazon #1 Best Selling Author of RETAIL...
Jun 21, 2022•44 min•Ep. 27
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan , Chair & CEO UserTesting, and Janelle Estes , Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences Connect with our hosts Jim Hertzfeld , Principal and Chief Str...
Jun 07, 2022•47 min•Ep. 26
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and Kim Williams-Czopek , Director of Digital Strategy at Perficient. ...
May 24, 2022•33 min•Ep. 25
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul , which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg. Connect with our hosts Jim Hertzfeld , Principal and Chief Stra...
Apr 05, 2022•18 min•Ep. 24
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-j...
Mar 22, 2022•21 min•Ep. 23
In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne , Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld , Principal and Chief Strategis...
Feb 22, 2022•36 min•Ep. 22
In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier , Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perfici...
Feb 08, 2022•37 min•Ep. 21
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart , the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient, and K...
Jan 25, 2022•36 min•Ep. 20
In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts...
Jan 11, 2022•30 min•Ep. 19
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also w...
Dec 14, 2021•39 min•Ep. 18
In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard , Vice President of Product and Customer Marketing at Optimizely Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You ...
Nov 30, 2021•53 min•Ep. 17
In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - s...
Nov 16, 2021•31 min•Ep. 16
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson. · What If You Could Reinvent Retail...Again? An Interview with John Gregory. · What if You Could Inno...
Nov 02, 2021•28 min•Ep. 15
In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory , Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https:...
Oct 05, 2021•44 min•Ep. 14
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption: Supply Chain Sustainability: 3 Pillars for the Future of Business Traceability, Sustainability, & E...
Sep 21, 2021•33 min•Ep. 13
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora , former Director of Marketing and Engagement at National Geographic. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy ...
Sep 07, 2021•30 min•Ep. 12
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson , Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Per...
Aug 24, 2021•30 min•Ep. 11
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman , CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficie...
Aug 10, 2021•29 min•Ep. 10
In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions:...
Jul 27, 2021•33 min•Ep. 9
In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy at Perficient. Thank you for listening! You can also watch the episode: https://www.yo...
Jul 13, 2021•34 min•Ep. 8
Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. Thank you for listening! You can also watch the episode: https://www.youtube.com/@perficient/podcasts Have a question for Jim? AMA - submit questions: podcast@perficient.com FOLLOW JIM https://www.linkedin.com/in/jimhertzfeld/ https://x.com/jimhertzfeld FOLLOW PERFICIENT: h...
Jun 29, 2021•22 min•Ep. 7
Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Listen to the Intelligent Data podcast . Connect with host Arvind Murali , Data Chief Strategist for Perficient. Connect with our hosts Jim Hertzfeld , Principal and Chief Strategist for Perficient and Kim Williams-Czopek , Director of Digital Strategy...
Jan 27, 2021•42 min•Ep. 6
