What I Know Best: Kyle Vogt Poses As a Customer

The founder and CEO of autonomous vehicle company Cruise is busy testing his company’s driverless robotaxis on the streets of San Francisco. And managing more than 1,000 employees. But that doesn’t mean he’s too busy to get into the back seat. Here’s how he allocates his time every week to put himself in a user’s shoes–and why he thinks it’s so important that leaders make the time to understand even the smallest pain points for customers in using their product.