What, Exactly, is Business Development?

A conversation series with members of the Firneo BD & Partnerships community focused on answering the question of just what the BD role is all about, and the insights needed to do it well.

Learn more about the community at firneo.com

Last refreshed: July 6th, 2025 at 3:43 AM ⓘ

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Episodes

Ep 8: Larry Lieberman Zeros in on Philanthropy

Larry Lieberman, now CEO of Mouse.org, has a storied BD career. He talks about his days working on BD for Lionel Richie, the early days of MTV, starting a comic book company with Richard Branson -- and his current philanthropic efforts.

Feb 09, 2020•52 min

Ep 7: Melissa Jeng Finds Her Balance in Corporate Life

Mellissa Jeng hares how she grew to better appreciate the Business Development elements of her role as Manager at EY, by drawing parallels with her Yoga side hustle.

Dec 01, 2019•39 min

Ep 6: Peter Orlowsky Channels His Love of Sports

Peter Orlowsky talks about how he went from selling tickets for Madison Square Garden to being a senior partnerships leader at Getty Images -- and what he's learned over the past 20 years.

Nov 17, 2019•38 min

Ep 5: Julia Rudlin "Makes It" in NYC

Julia Rudlin shares how a career that spans e-commerce, tech and venture capital has given her a unique perspective on how she leads BD today at Terminal.

Nov 03, 2019•40 min

Ep 4: Brendan Weitz Rallies After Rejection

Brendan Weitz picks himself up after getting rejected from a corporate finance career to become an globe-trotting leader of high-growth startups

Oct 20, 2019•39 min

Ep 3: Michele Smith's Past Fuels Her Future

Michele Smith buys into a new career by selling herself on selling herself

Oct 06, 2019•44 min

Ep 2: Molly Siems Cavanaugh Twists and Turns Towards BD

Molly Siems Cavanaugh escapes Big Law and finds herself leading BD at not just one, but two of NYC's fastest growing startups.

Sep 22, 2019•36 min

Ep 1: Disha Harjani Reinvents Herself

How Disha Harjani traveled the world, reinvented herself, and got on the path to leading Product Partnerships at Shutterstock.

Sep 08, 2019•50 min•Ep. 1

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