Time: The Most Valuable Commodity (Roberta MacDonald)

This week we stay in the co-op space a little longer and get a two-for-one. As an homage to Women's History Month, we talk with one of the most celebrated marketer of co-ops-- and one of less than a handful of women responsible for driving the development of the Vietnam Veteran's Memorial in Washington, DC. We talk with Roberta MacDonald, Senior Vice President for Brand Strategy at the Cabot Creamery Cooperative about life and the story behind of one of America's most beloved agricultural co-ops.