Michelle Huie

In this episode, we sit down with return guest Michelle Huie, founder of VIM & VIGR, to talk about her journey from launching a stylish compression legwear brand to expanding into a new 14,000-square-foot warehouse in Missoula. We also talk about her new software business Shop DOt, and how that is powering online storefronts for businesses without inventory or operational barriers. Michelle shares the challenges and triumphs of scaling a business, the impact of this expansion on local jobs and operations, and what’s next for her professionally. Whether you’re an entrepreneur, a business enthusiast, or just love a great success story, this is a conversation you won’t want to miss!