Laura on going from marketing to product management

When Laura graduated, she wasn't exactly sure what she wanted to do, but she thought that she might want to try marketing or something in the sports industry. So she started at an ad agency and also worked as a fan cam director for the Rangers on the side. Laura found that marketing at an ad agency wasn't allowing her to exercise her creativity as much as she had hoped. So, through a connection from her job with the Rangers, she switched to a marketing role at FanDuel. But then she found out that her product line was being shut down. Given the opportunity to explore other options within FanDuel, Laura tried pivoting to product. Tune in to this week's episode to hear more about how Laura's marketing career has influenced her work as a product manager, how informational interviews helped her figure out where to go after marketing, and how to make the most of your time at a new company.

This episode is best for: people who are trying to figure out a way to work in sports (even if part time); how to leverage a marketing background to transition into product management; narrowing your options if you're feeling choice paralysis

Contents:

01:00 - Meet Laura and learn about her educational background

06:40 - Laura's first jobs out of college (ad agency; fan cam director at the Rangers)

11:20 - Why Laura started in marketing and what the day-to-day was like

13:26 - How and why she transitioned to product (first as a business analyst/product owner, and then as a product manager)

21:40 - Day-to-day as a product manager

30:21 - How her marketing background has influenced her role as a product manager

33:23 - The tough parts of being a product manager

36:13 - Lessons learned