Catherine Flax, CEO of Pefin

Elena Gerasimova (Wharton 2018) and Nipun Jasuja (Wharton 2018) chat with Catherine Flax, CEO of Pefin, the world’s AI financial advisor. Established in 2011, Pefin is a fintech company based in New York City. Pefin, which stands for PErsonal Financial INtelligence, uses Artificial Intelligence (AI) to provide fiduciary financial advice at the fraction of a cost of a traditional financial advisor. On the day this podcast was recorded (November 30, 2011), Pefin went live to end consumers! And we couldn’t be more thrilled about that. Tune in to learn how Pefin is different from traditional roboadvisors that we’ve come to know, what really is the “AI” behind Pefin and why it took six years until product launch, and some invaluable nuggets of professional wisdom from Catherine.