Operations Series: Pricing
Episode description
The very starting point of succeeding as a business owner is how you price your services.
More often than not, you came up with your pricing by looking at other businesses and copying their list.
This is NOT how you price a service based business, and 99% of the time, the business you mimicked is priced wrong too!
Common Mistakes:
- Too many options
- Cheap or free drop ins
- Pricing is confusing (the math doesn't work)
- Membership too expensive
- No membership
- Intro not "irresistible" or not enough time (less than 4 weeks for class based, or 1-2 for appointment based)
- No call to action
- No description for pricing
- Intro offer not long enough
The correct, appropriate pricing for services is the STARTING point for attracting new clients consistently and retaining them on membership = recurring revenue.
In this episode, learn how to price correctly, my top strategies for revamping your pricing, and why membership needs to be the FIRST thing you price.
In essence, this episode shares how to simplify pricing to lead and encourages your clients to commitment.
This is the VERY FIRST STEP TO BUSINESS SUCCESS.
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