“A lot of people believe tax planning isn't for them. That it's only for the elite or the very wealthy and that's not true. Once you are an entrepreneur, you need someone on your team who understands the tax space pretty well because it is constantly changing,” explains Dawn Hryshko, Founder and President of Hryshko and Associates, a boutique firm that tailors growth and advisory packages for small and mid sized businesses. Today, Dawn brings her over 30 years of accounting and tax law experienc...
Dec 07, 2022•35 min•Ep. 40
“Our imagination is where it all begins. Creativity is really the act of putting that imagination into process,” explains Beth Inglish, keynote speaker. As a keynote speaker, Beth helps organizations to improve their culture and engagement. Today, Beth joins host Kiley Peters to talk about the creative process and how to incorporate creativity and imagination into leadership. We tend to think of creativity in terms of artistic talent, but truly we all have the capacity for creativity. In fact, w...
Nov 30, 2022•34 min•Ep. 39
“Having the foundations to why we do what we do is so important because learning these things made me so much more patient with myself and with humanity,” shares Gianna Biscontini, Founder of Live Well Lifestyle Design and Author of F*ckless: Guide to Wild and Unencumbered Freedom . Today, Gianna joins host Kiley Peters to talk about how her background as a board certified behavioral analyst has helped her to live a f*ckless lifestyle and how others can become f*ckless themselves. One fateful mo...
Nov 23, 2022•42 min•Ep. 38
“If you're making a pivot, you have to first get clear on yourself. You have to make a plan and you have to take off bite-sized pieces,” explains Gina Riley, career transition coach and executive search consultant. Today, Gina joins host Kiley Peters to talk about how to pivot your career path as an entrepreneur or aspiring entrepreneur. When you are considering bringing on a new team member, it is important to find the right person for the job. The perfect candidate will not only have the skill...
Nov 16, 2022•36 min•Ep. 37
“One of the things that I think is really important is trying to find that Venn diagram between the questions and the things that you can confidently speak about. And then, thinking about what you want your target audience to take from that,” explains Melissa Ripp, Owner and Founder of Pea Pod Marketing and PR Consulting, a full service marketing communications firm for female entrepreneurs and executives. Today, Melissa joins host Kiley Peters to talk about the best storytelling strategies for ...
Nov 09, 2022•52 min•Ep. 36
“You don't have to scale, grow, and build in revenue and headcount to be successful. You can be small and mighty and fulfilled. And it is not selfish to want to build your business and live your life in a way that feels good and fulfilling to you,” shares host Kiley Peters, small business strategist, executive coach, and operations consultant. Today, Kiley talks about her decision to close Brainchild Studios and go all-in on RAYNEIX. Due to the COVID-19 pandemic and the subsequent Great Resignat...
Nov 02, 2022•22 min•Ep. 35
“If you have a successful business, make sure that you find an advisor that understands you and gets you, that's a fiduciary,” explains Tammy Trenta, Founder and CEO of Family Financial. Tammy is a certified financial planner, tax coach, and exit planning advisor. Today, Tammy joins host Kiley Peters to talk about how to integrate holistic financial planning into your business and why it is so vital to work with a fiduciary. Most certified financial planners are not also fiduciaries. A fiduciary...
Oct 26, 2022•41 min•Ep. 34
“Don't set limits, try to be limitless. And I think the rest will fall into place. But remember, you're the only one setting the limits or telling yourself the story. So if somebody tells you no, or can't go along with your vision, try to just tune that out immediately,” shares Pixie Paula Dezzutti, CEO and founder of multiple businesses including Local Choice Spirits, Skirt Magazine, and Striped Pig Distillery. Today, Pixie joins host Kiley Peters to talk about her experience as a multipotentia...
Oct 19, 2022•36 min•Ep. 33
“This will be a great space for people to get to meet others in a similar space and meet regionally and just get to connect with other women,” shares Paige Wysocki, Marketing Manager for the Exit Planning Institute (EPI). At EPI, Paige is responsible for interpreting business goals, objectives, and forming marketing strategies that accelerate them. She is passionate about innovation and uses this passion to develop and implement growth initiatives for EPI. Paige’s most recent growth initiative w...
Oct 12, 2022•16 min•Ep. 32
“What is your end goal for the company and what actions can you take right now to help get you closer to that end goal? And if you haven't identified the end goal, that first step is to say, ‘Hey, here's my end goal’,” explains Ali Nasser, #1 Amazon bestselling author, serial entrepreneur, speaker, CEO, and wealth and life strategist. Ali is dedicated to helping business owners achieve their goals for their companies and in both their financial and personal lives. To do this, he uses his own per...
Oct 05, 2022•41 min•Ep. 31
“The beauty of being a member of a space where you're with like-minded people is that you can show up whole, because it's a safe space to stretch your legs and learn. And that's what my group gave me,” shares Amy Vaughan, Owner and Chief Empowerment Officer of Together Digital, a community for women in digital marketing. Amy was a member of the community for almost 3 years helping to build the Cincinnati chapter before taking over for the founder when she decided to run for Congress. Today, Amy ...
Sep 28, 2022•38 min•Ep. 30
“Once a week, it would be really nice to hear like, ‘what are you currently up to?’ Maybe you were doing one new personal skill that was completely random, but yet, it was exciting. Share it out to everyone,” suggests Ari Krzyzek, CEO and Head of Strategy at Chykalophia and Co-Host of Halo Femtech Podcast. Ari is originally from Bali and moved to the U.S. to start her business after realizing that there were not enough resources available to her in her home country. Today, Ari joins host Kiley P...
Sep 21, 2022•42 min•Ep. 29
“Getting creative in this space is what all of us have had to do to survive in this kind of environment right now,” explains Amanda Mattefs, Owner and CEO of Apricity Creative Agency, a graphic design company, and Charcuter-Me, an elevated charcuterie company. Today, Amanda joins host Kiley Peters to talk about how building vendor relationships within the local community has helped her business to grow while also enabling her to help other local entrepreneurs. Amanda decided to create her charcu...
Sep 14, 2022•43 min•Ep. 28
“From the beginning we knew that we wanted to work with local businesses as much as possible,” explains Jess Ignatiev, Co-Owner of Heirloom Food Truck. Today, Jess joins host Kiley Peters to talk about the importance of supporting local small businesses and how Jess and her husband have managed to do that through their food truck business. Jess and her husband were very intentional about working with other local small businesses from the moment they made the decision to buy a food truck. They kn...
Sep 07, 2022•37 min•Ep. 27
“Love is being committed to what the other person is committed to,” shares Adrian Koehler, executive and leadership coach. Today, Adrian and wife Alli Webb, serial entrepreneur, founder of DryBar and current president of Canopy, join host Kiley Peters to talk about how to best balance relationships with the demands of entrepreneurship. Entrepreneurship is a time consuming and emotionally demanding endeavor. In order to maintain both a relationship and business, both parties must be mutually inve...
Aug 31, 2022•56 min•Ep. 26
“It first starts with understanding what success looks like for the position that you're hiring for and having everything come from that,” explains Morgan Phelps, Founder and CEO of Colorful Connections, a diversity recruiting and retention firm. Today, she joins host Kiley Peters to discuss the best practices small businesses should use when hiring in these post-pandemic times. A business can only grow and succeed when it can not only attract talent, but also retain it. Post-pandemic, there has...
Aug 24, 2022•39 min•Ep. 25
“An ally mindset is about orienting yourself for success in life, at work, and in home in a way that makes everyone better together,” shares Morag Barrett, Executive Coach and CEO of Skye Team–a global leadership development firm. Today, she joins host Kiley Peters to discuss how best to lead in both your business and your personal life. In order to be the best leader you can be, it is important to lead from within. An to lead inward, you must first define what success means for you and what you...
Aug 17, 2022•33 min•Ep. 24
“If you're going to be in front of one select audience, what would you say to that group?” asks Tamara Edwards, CEO and Founder of Tamara Edwards & Co, a full service PR and personal branding agency. Today, she joins host Kiley Peters to discuss what you should do to upgrade your PR game. Branding is everything in 2022, especially for entrepreneurs. Your personal brand should have cohesive messaging throughout all platforms that work in tandem with your overall goals for your business. It’s ...
Aug 10, 2022•46 min•Ep. 23
“People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. Learning to draw emotional boundaries, mental compartmentalization, and not letting people in is the growth edge,” shares Jessica Zweig, CEO and founder of SimplyBe Agency. She joins host Kiley Peters to discuss the intricacies of authenticity in leadership and how to determine just how much of yourself to share with others. The pandemic changed a lot of things, a major one being work c...
Aug 03, 2022•50 min•Ep. 22
“Make sales a focus for your entire company,” shares Lisa Proeber, Founder and Owner of The Middle Six, a sales consulting business. In this episode of Welcome to Eloma, special guest Lisa Proeber joins host Kiley Peters to discuss common mistakes made by small business owners when it comes to sales and tips for how to be successful in sales using automation tools before ever hiring a salesperson. Often small business owners think they need to keep sales in a silo and rush to hire a salesperson,...
Jul 27, 2022•38 min•Ep. 21
Being an entrepreneur is all about making things happen. But part of making things happen is knowing when to say yes...and when to say no. In this episode of the Welcome to Eloma podcast, Kiley is joined by Jess, and they talk about the importance of saying yes and no to what matters most. Jess is a successful entrepreneur and business coach, and she shares her insights on how to prioritize your time and energy so that you can focus on what's truly important. If you're an entrepreneur, or if you...
Jul 20, 2022•44 min•Ep. 20
Business and entrepreneurship can be powerful tools for producing the change we need in the world. Karley Cunningham shares how community-oriented businesses that focus on interlocking, rather than isolated success, can reach more people with messages and create the kinds of change that are truly needed in the world right now. When it comes to creating positive change in the world, business and entrepreneurship offer a unique and powerful platform. Find out how businesses can become an architect...
Jul 13, 2022•37 min•Ep. 19
As a business owner, you have spent years growing your company. But there may come a time when you're ready to move on to new endeavors. When that time comes, it's important to have a clear plan for exiting your business. Lindsay Pinchuk shares her experience in stepping away from what she has built and the process that comes next. She also talks about the key steps needed when it comes to entering agreements as part of the exit planning process. Learn more about the elements necessary to ensure...
Jul 06, 2022•44 min•Ep. 18
As a small business owner, you need to know that bookkeeping and accounting are two of the most important aspects of your business. But do you know why? And are you doing everything you can to make sure these aspects of your business are running smoothly? Nesha Pai shares the importance of bookkeeping and accounting and how we can improve our businesses by following her tips. Highlights: 02:43 The biggest mistake I see people make is not immediately getting set up properly from the legal and fin...
Jun 29, 2022•31 min•Ep. 17
Strategic partnerships can be a great way to grow your business. But how do you go about forming them? Elizabeth Rees shares her expertise in this area. She discusses the steps you need to take to form successful partnerships. Rees discuss the importance of identifying potential partners. She notes that it's important to find organizations that share your values and goals. Once you've identified potential partners, you need to reach out to them. If you're looking to expand your business, listen ...
Jun 22, 2022•46 min•Ep. 16
Most entrepreneurs have visions of going big and grand. Hence, as your business gets bigger, your role fundamentally changes and you have to expect more things to manage. In most cases, that is not what other businesses' visions are. Instead, they chose downsizing and kept the business small. Sam Lee offers game-changing abilities for business owners that are passionate about business but also want to keep it small. Sam also shares how significant it is to find the right network to do business w...
Jun 15, 2022•38 min•Ep. 15
Regardless of the size of your business, you are a leader, and as a leader, you have to be responsible for the power you’re bringing into the spaces and conversations you’re in. Everything is determined by your mindset. Leah Roe shares her learning and the tools that she uses to help herself and her clients. Find out how beneficial the Thought Model is for you as a leader. A mindset is a choice, and there’s so much power in shifting the mindset for growth. Listen to learn more about how a growth...
Jun 08, 2022•37 min•Ep. 14
In entrepreneurship you might find yourself balancing a lot of things to make your business successful. But to be most effective, you need to know your audience. Susan Baier shares different perspectives or ways to help your prospects with what they’re struggling with. Discover the key elements that can guide you to opportunities that will be the most beneficial for you and your audience. Your greatest asset is your relationship with your customers, and understanding how your services and produc...
Jun 01, 2022•39 min•Ep. 13
Do you ever feel like you're holding yourself back from achieving your goals? You're not alone. Many people are afraid to take risks and achieve their dreams. In this episode, we'll talk about how Britnye Shore overcame her fear of failure and learned to believe in herself. We'll also discuss the importance of taking risks and how to overcome your fear of failure. She'll share her story with us and explain how you can apply these lessons to your own life. If you're looking for inspiration, this ...
May 25, 2022•38 min•Ep. 12
In today's business world, it's more important than ever to root your business in values and purpose. Pamela Slim is an expert on growing businesses, and she believes that values and purpose are essential for any organization or community to thrive. She explains that values give you a clear sense of why you're doing what you're doing, and they provide a guide for how you want to grow. With Pamela Slim's advice, you can create a thriving business that makes a positive impact on the world. Tune in...
May 18, 2022•45 min•Ep. 11