In this 100th episode of Welcome to Eloma, Kiley Peters talks about her reflection on the journey of the podcast, its purpose, and the insights gained from interviewing various guests. Kiley emphasizes the importance of creating opportunities, trusting the process, and the roller coaster nature of entrepreneurship. The episode culminates in a mashup of insights from the past 99 episodes, showcasing the collective wisdom shared by guests. Links and follow-ups: Connect with Kiley Learn more at Wel...
Nov 20, 2024•37 min•Ep. 100
In this episode of Welcome to Eloma , Laura Khalil, founder of Elevate talks about strategies for landing larger sales contracts. Laura emphasizes the importance of shifting from a time-for-money mindset to a value-based pricing approach. She shares insights on quantifying the value of services to clients, the significance of ROI in pricing, and the necessity of targeting the right market for larger contracts. The discussion also introduces the Elevate method, a framework designed to help entrep...
Nov 06, 2024•40 min•Ep. 99
In this episode of Welcome to Eloma , Christi Stafford, owner of Automation on a Mission, talks about scaling through automation. Christi discusses the top three things that business owners fail to account for when growing their business: waiting to start automation, lack of follow-up, and not looking at the entire customer journey. Links and follow-ups: Connect with Christi Stafford: Websites: https://automationonamission.com/ Linkedin: https://www.linkedin.com/company/automation-on-a-mission F...
Oct 23, 2024•38 min•Ep. 98
In this episode of Welcome to Eloma , Talaya Scott, founder of FIIT Perspective talks about the importance of financial literacy for entrepreneurs. Talaya emphasizes the need for entrepreneurs to understand their financial statements, particularly the profit and loss statement and the balance sheet. She highlights the consequences of not tracking numbers properly, such as paying too much in taxes and being unprepared for opportunities. Links and follow-ups: Connect with Talaya Scott: Websites: w...
Oct 09, 2024•43 min•Ep. 97
In this episode of Welcome to Eloma , Kira La Forgia, Founder and People Operations Consultant of Paradigm, talks about the challenges of hiring, developing, and retaining top talent for small business owners. Kira emphasizes the importance of creating systems, processes, and productized deliverables to decentralize the owner from daily operations. It is important for small business owners to find information and advice that is relevant to their specific needs, as much of the existing content is...
Sep 25, 2024•52 min•Ep. 96
In this episode of Welcome to Eloma , Michelle Arpin Begina, Financial Change Maker of MichelleAB, talks about the challenges entrepreneurs face in understanding and managing their finances. Michelle shares the catalyst for writing her book, which was a desire to help people talk openly about money and realize their financial potential. Kiley and Michelle explore the concept of financial traumas and how they can impact our relationship with money. Michelle shares personal stories and examples to...
Sep 11, 2024•40 min•Ep. 95
In this episode of Welcome to Eloma , Kiley Peters, founder of RAYNE IX, talks about reflecting on the lessons she learned from her various jobs throughout her career and how they prepared her for entrepreneurship. She shares 20 jobs she had over nearly 20 years, including babysitting, working at a movie theater, being a preschool swim instructor, serving tables, working in retail, being an apartment manager, and more. Each job taught her valuable skills such as crisis management, staying focuse...
Aug 28, 2024•37 min•Ep. 94
In this episode of Welcome to Eloma , Stacy Calligan and Faith Hurley, Co-Founders of Pinpoint Collective, a strategic research studio, talk about the importance of leveraging human design and conducting research to inform decision-making and the design process. They debunk common misconceptions about human-centered design, emphasizing the need for research and the potential risks of not starting with it. They also highlight the importance of understanding the target audience and co-creating wit...
Aug 14, 2024•43 min•Ep. 93
In this episode of Welcome to Eloma , Rebecca Gunter, Peach in Chief of Stoned Fruit, talks about the challenges entrepreneurs face in clearly communicating their brand message. She emphasizes the importance of being authentic and embracing a unique voice in branding and messaging. Rebecca also discusses the concept of a lighthouse brand versus a searchlight brand and the importance of building a cohesive and recognizable brand through consistent messaging. Lastly, Rebecca encourages entrepreneu...
Jul 31, 2024•38 min•Ep. 92
In this episode of Welcome to Eloma , Ava Johanna Pendl, Executive Coach and Founder of The Academy of Breath, talks about the importance of regulating the nervous system for entrepreneurs. Kiley and Ava discuss the challenges that entrepreneurs face, such as constant productivity and lack of boundaries, which can lead to burnout and dysregulation. Ava explains the symptoms of a dysregulated nervous system, such as anxiety and physical ailments, and offers practical tips for regulating the nervo...
Jul 17, 2024•40 min•Ep. 91
In this episode of Welcome to Eloma , Chelsea Ransom-Cooper, Chief Financial Planning Officer of Zenith Wealth Partners, talks about how entrepreneurs can build wealth within their businesses and outside of their businesses. Kiley and Chelsea explore the potholes that women founders often fall into when it comes to navigating wealth creation, such as thinking of their business as a lifestyle practice and not considering scale and profitability. They also discuss the importance of managing people...
Jul 03, 2024•41 min•Ep. 90
In this episode of Welcome to Eloma, Carrie Kerpen, Former CEO and Founder of Likeable, talks about the process of preparing a business for exit and successfully negotiating an eight-figure sale. Kiley and Carrie emphasize the importance of building a business with the end in mind and creating scalable, repeatable processes. Carrie shares her experience of staying committed to her business for 14 years and the challenges she faced along the way. Also highlighted in this episode is the significan...
Jun 19, 2024•39 min•Ep. 89
In this episode of Welcome to Eloma, Julian Reeve, CEO of Perfect Equilibrium Inc, talks about burnout, the causes, and prevention strategies. Julian shares his personal experience of burnout after working as the Musical Director for the Broadway show, Hamilton, and then taking over 25 Broadway shows around the world as a Music Director, and how it led to a heart attack. Kiley and Julian explore the signs and symptoms of burnout, emphasizing the importance of self-awareness. Julian also highligh...
Jun 05, 2024•45 min•Ep. 88
“Nothing is ever as complicated as we make it,” says Gill Moakes of life and entrepreneurship. The award-winning ICF certified business coach and podcast host discusses the power of taking calculated risks in business. Gill explains how trusting oneself and making bold decisions can drive both business and personal growth. She highlights the specific challenges that women entrepreneurs face, including mental barriers and societal expectations, urging women to actively choose success and develop ...
May 22, 2024•41 min•Ep. 87
“Being a conscious leader makes smart business sense,” asserts Ana Maria Moreno, CEO and founder of Copal. Copal is a business coaching practice that incorporates inner energetic work to help entrepreneurs elevate their business and personal lives. Ana Maria has an impressive background, including an Ivy League degree, an MBA from Oxford, and leadership roles at startups and Uber, but despite her professional success, she still felt something was missing. This realization led her to align her bu...
May 08, 2024•35 min•Ep. 86
Looking to redefine success on your own terms? Host Kiley Peters dives into the concept of personal success and shares what she calls the "D&A of Success" framework. Drawing on her experiences with Brainchild Studios, her digital marketing agency, and the founding of RAYNE IX, Kiley guides listeners toward understanding that pursuing someone else's definition of success can lead only to burnout and dissatisfaction. The "D&A of Success" framework is a tool Kiley created to guide individua...
Mar 27, 2024•22 min•Ep. 85
How does trauma shape the journey of an entrepreneur? In this episode, Kiley Peters sits down with Corban David Jenai to tackle this complex question. Corban, a serial entrepreneur, speaker, writer, and the leader of HopeGuide, brings his personal and professional experiences to the forefront of the discussion. Corban defines trauma not simply as events but as our body's response to these events, affecting our nervous system and thought patterns. He shares his experiences by highlighting the imp...
Mar 13, 2024•43 min•Ep. 84
Ready to transform your entrepreneurial journey through storytelling? Join host Kiley Peters as she sits down with Tyshun Wardlaw, owner of Wardlaw Production, to explore how storytelling can elevate your business. Discover the keys to effective storytelling: innovation, audience understanding, and authenticity. Tyshun debunks common storytelling myths, emphasizing the importance of innovation and authenticity in narrative construction. They discuss tailoring stories to specific audiences and th...
Feb 28, 2024•35 min•Ep. 83
Do you want to empower your team to take ownership, innovate, and lead with impact? In this thought-provoking episode of Welcome to Eloma, host Kiley Peters delves deep into the concept of building intrapreneurs within organizations – individuals who not only embrace an ownership mindset but also thrive on taking calculated risks, fostering innovation, and prioritizing people. Kiley passionately emphasizes the significant benefits that come with nurturing intrapreneurs. These benefits include re...
Feb 14, 2024•34 min•Ep. 82
Entrepreneurship is like an endurance sport, requiring not just skill but also grit and unwavering perseverance. In this episode, Kiley Peters is joined by Steven Pivnik, an entrepreneur, Ironman athlete and freshly-minted author. Together, they dive into the valuable lessons Steven shares from his entrepreneurial and endurance sport experiences. Over 26 years, Steven’s business expanded to include 200 employees across 12 countries. After exiting, Steven shares some of his biggest lessons. Steve...
Jan 31, 2024•30 min•Ep. 81
Feeling like you've stumbled into leadership? Wishing for a way to lead with more confidence and less stress? In this episode of Welcome To Eloma, host Kiley Peters is joined by Zovig Garbushian, the founder of Boldness Ablaze Coaching. With a wealth of experience spanning over 25 years in brand marketing, organizational effectiveness, and leadership development, Zovig delves into the crucial role of self-awareness in leadership. Self-awareness goes beyond being just a popular term; it's a deepl...
Jan 17, 2024•42 min•Ep. 80
"Your intellect is your greatest asset," asserts Erin Austin. Erin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, to help businesses protect and leverage their expertise. Erin and Kiley Peters discuss intellectual property (IP) protection for entrepreneurs, helping listeners understand what IP really is, its significance in safeguarding their creative and intellectual work, and the ...
Jan 03, 2024•43 min•Ep. 79
As 2023 draws to a close, join Kiley Peters in this episode of Welcome to Eloma, where she delves into the essential practice of year-end reflection and setting goals for the future. Kiley shares the "DNA of success" framework from RAYNE IX, an innovative approach to defining and achieving personal success in alignment with business objectives. This framework, centered on purpose, energy, action, and knowledge, offers a clear path for personal and professional growth. Kiley prompts listeners to ...
Dec 20, 2023•23 min•Ep. 78
Building a community is tough. It's not easy, and anyone who tells you otherwise is lying. But here's the thing, communities have the power to change lives. This episode of Welcome to Eloma features host Kiley Peters in conversation with Deb Schell, a seasoned community strategist and co-founder of Community Consultants Collective. Delving into her rich experience in this space, having launched more than 60 online community projects, Deb highlights the essence of fostering intentional and authen...
Dec 06, 2023•46 min•Ep. 77
Discover the power of scarcity and how it can transform your business in this captivating episode of Welcome to Eloma. Kylie Peters is in discussion with guest Mindy Weinstein, founder and CEO of Market Mindset and author of "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions". Mindy, a marketing expert and psychology PhD, shares her insights on leveraging scarcity to influence customer decisions. With real-life examples from renowned brands like McDonald's and ...
Nov 22, 2023•37 min•Ep. 76
"Cash flow is king. It's like oxygen to a small business. We can't breathe, we can't operate without it," says Kiley Peters. In this episode, Kiley offers listeners tangible, actionable advice on the often tricky terrain of cash flow management. Her primary strategy hinges on a balanced approach: curbing costs while innovatively ramping up revenue. Starting with expenses, Kiley drives home the significance of periodic financial audits. By closely examining credit card statements, she suggests bu...
Nov 08, 2023•28 min•Ep. 75
"Building a small business is not about just making money, it's about making your dreams come true." - Pat Miller In this episode of the Welcome to Eloma podcast, host Kiley Peters sits down with Pat Miller, the idea coach and founder of the Idea Collective. Pat shares his journey of accidentally starting the Idea Collective during the challenging times of the COVID-19 pandemic. What began as a daily show to bring small business owners together during a time of uncertainty quickly grew into a th...
Oct 25, 2023•36 min•Ep. 74
“Regardless of who writes the check, you are in business for yourself,” says Dr. Donna Smith Bellinger, sales consultant and CEO of DS Bellinger Consulting. Dr. Bellinger joins the podcast to give advice about how entrepreneurs can best, as she calls it, “consistently communicate your competence.” This starts with demonstrating that you are someone people want to follow. This means knowing your non-negotiables and standing by them without apology, going where your expertise is valued, and decidi...
Oct 11, 2023•29 min•Ep. 73
Hype. The definition can vary wildly depending on who you’re talking to. Today’s guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used huma...
Sep 27, 2023•46 min•Ep. 72
"Family-owned businesses thrive when they separate ownership decisions from operational meetings and create intentional boundaries between work and family life." - Amy Wirtz In this episode, host Kiley Peters dives into the complex world of family-owned businesses with the help of senior consultant Amy Wirtz from the Family Business Consulting Group. Together, they explore the unique challenges faced by those working in family businesses and the importance of tapping into the expertise of third ...
Sep 13, 2023•37 min•Ep. 71
