"I'm a restaurant menu engineer."
Jun 26, 2025•27 min•Season 3Ep. 7
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Episode description
Who’s the psychological mastermind behind the restaurant menu boxes and columns? The one who’s taken the glory of Gutenburg and turned the typeface menu into a madcap marketing tool?
Today's guest Michelle Benesch is the third-generation owner of Menu Men Inc. -- a menu design company that’s worked with every type of restaurant you can imagine over the last 53 years.
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