Wedding Pro CEO | Building Profitable Wedding Businesses - podcast cover

Wedding Pro CEO | Building Profitable Wedding Businesses

Brandee Gaarweddingproceo.com

Dive deep into the wedding industry and learn actionable tips from host Brandee Gaar and guest wedding pro CEOs that will enable you take your wedding business to new heights! 

Uncover the proven strategies, insights, and stories of successful wedding professionals who have built thriving businesses in this dynamic and competitive market. 

Each week, Brandee Gaar, a seasoned wedding industry expert and CEO of Blush by Brandee Gaar, brings you exclusive interviews with top wedding industry pros!  

This weekly podcast is for wedding pros. Here from planners, venue owners, photographers, florists, caterers, djs, and more!! 

You will gain valuable knowledge and practical tips on sales, marketing, branding, client management, and the latest trends shaping the wedding industry and the business leaders that create incredible events for a living.

Whether you're a seasoned pro or just starting out, this podcast is your go-to resource for actionable advice and inspiration. 

Get ready to elevate your business skills, learn from industry leaders, and discover innovative ideas that will set you apart in the wedding industry.

Become a part of the Wedding Pro CEO community connect with Brandee at brandeegaar.com

You will become motivated to transform your passion into profit, develop incredible processes and create unforgettable experiences for couples on their special day. 

Are you ready to become the CEO of your wedding empire? 

Let's dive in!

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Episodes

93. Getting paid what you're worth

Welcome to the first episode with Ashley Freehan host of The Purpose Gathering of the four part series. We're sharing other podcasts that I personally learn from and listen to every single week that I am Subscribed to. We're sharing them with you here on my platform so that you can find other educators to listen to and learn from to grow and scale your business!!! ----- Hey there CEOs it’s Brandee and I have just a quick note for newer listeners. The show used to be called The She Who Dares Podc...

Aug 03, 202138 min

92. Meet the Gaars: Roadtrip!

Listen in as Ira and Brandee recap their month long RV trip in this special episode of Meet the Gaars. Join us as we recap our process for planning for a month long road trip as business owners. Good news is we survived and we have a new side business that Brandee will share with you! ----- Hey there CEOs it’s Brandee and I have just a quick note for newer listeners. The show used to be called The She Who Dares Podcast but on May 5, 2022 we changed the name to The Wedding Pro CEO Podcast to bett...

Jul 27, 202139 min

91. 7 keys to personal and professional abundance

Aleya Harris spreads actionable “aha” moments as a professional speaker, coach, and podcast guest who helps her audience and clients reconnect with their heart’s work and consequently, their legacy. There are so many inspiring yet entertaining stories in this episode, but a big part of our conversation is talking about the 7 keys to personal and professional abundance. Aleya seriously brings the fun and the energy, all while being incredibly motivational and I know all of you will benefit from h...

Jul 20, 202155 min

90. Creating an Award Winning Internship

Friends, today is a very special episode because we have our first returning guest on the show: Kristen Weaver! If you don’t remember, Kristen was one of our first guests on the podcast. In that conversation, she shared the inspiring story about how she created her wedding photography business, and how authenticity and creativity were the driving forces of her success. Well, let me tell ya, her creativity doesn’t stop with her immaculate photoshoots — she’s also created an award-winning internsh...

Jul 13, 202143 min

89. Stop "selling"

Beth Chapman is such a wonderful and talented woman who does almost everything under the sun, but her primary passion (besides fashion) is teaching wedding professionals the art of selling seamlessly to their clients. I’m so excited for you to meet Beth Chapman @BethChapmanStyling (if you haven’t met her already)! Actually, she teaches how we can embrace the role of not just a salesperson, but a solutions finder.with Beth Chapman and Brandee Gaar When you think of your job, what words come to yo...

Jul 06, 202138 min

88. Marketing from a different perspective

Alex Devine is a marketing expert, marketing agency VP, executive coach, and self-proclaimed expert talker on the show because she’s a bit different from the guests we’ve had on the She Who Dares Podcast. So far, we’ve had so many insightful conversations with professionals who work in the wedding and creative industries, as well as experts who work closely with others in these industries. But what makes Alex so different is that she helps all types of businesses! From large to small to weddings...

Jun 29, 202139 min

87. Planning to programming

Hey there CEOs it’s Brandee and I have just a quick note for newer listeners. The show used to be called The She Who Dares Podcast but on May 5, 2022 we changed the name to The Wedding Pro CEO Podcast to better reflect my mission to help Wedding Industry Entrepreneurs scale a profitable business they love. The content is the same, just a more descriptive title. Enjoy the show!! ----- Nora and Elizabeth Sheils said enough with all the back and forths and created an easy-to-use platform that fille...

Jun 22, 202141 min

86. 3 Tips to Cure Social Media Overwhelm

Social Media can be so overwhelming right??? You're a busy business owner and the idea of having to show up every day for these silly apps is overly daunting! You have 100 other hats to wear and this one always seems to fall to the wayside. Plus.... What do you say? Where do you post? What are the rules? I hear you wedding pros (I've totally been you) and I have a better way!!! On today's show, I'm sharing my top 3 tips for curing social media overwhelm! Need more help with social media? Here co...

Jun 15, 202145 min

85. Simple etiquette

Lisa Lyons is a renowned wedding and event designer, and owner of Lisa Lyons Events & Etiquette based in Winter Park, Florida. As an eagerly sought-after event stylist, Lisa Lyons has created extraordinary celebrations for an astute roster of clients, including copious celebrity sports figures, five star corporations and respected private individuals since 2003. It was with sovereign distinction that she received the US delegate seat to the IEPA London for their Train the Trainer program in ...

Jun 08, 202141 min

84. Why can't we be friends?

Renée Dalo is a Wedding Planner, Educator, Public Speaker & Podcast Host!! With over thirteen years of experience in the wedding industry and eight years running Moxie Bright Events, Renée turned her knowledge towards the advancement of the industry as a whole and launched her top-notch educational resources for event pros. In today's episode, Renée shares how building relationships within your industry niche will benefit your business and help establish a healthy market and professional net...

Jun 01, 202155 min

83. Streamline event planning with Planning Pod

Jeff Kear is the CEO and Co-founder of the #1 all-in-one event management software for event planners and venues: Planning Pod. He's been an entrepreneur for 20+ years and grew a passion to help event professionals and venue owners streamline their business backend. It's the tool that my event planning business, Blush and Eleven, uses for event management and we STRONGLY recommend you check it out for yourself! Let the team know that I sent you!! After trying out a ton of software—and I mean a t...

May 25, 202148 min

82. What does your style say about you?

Hey there CEOs it’s Brandee and I have just a quick note for newer listeners. The show used to be called The She Who Dares Podcast but on May 5, 2022 we changed the name to The Wedding Pro CEO Podcast to better reflect my mission to help Wedding Industry Entrepreneurs scale a profitable business they love. The content is the same, just a more descriptive title. Enjoy the show!! ----- What if you had more confidence, felt more powerful, and finally felt like you you are on the inside is in perfec...

May 18, 202143 min

81. Creatives! Don't make these 5 mistakes

Cece Todd is a multi-passionate entrepreneur who's hard to miss whenever she walks in a room. She owns two businesses: CeCe Designs, her floral and event design company for high-end luxury weddings. Then she also has her online education platform CeCe School, where she speaks across the country, hosts an online monthly membership, a high-level Mastermind, and gives some love for free in her Facebook Community Live with CeCe. All that to say, she is a busy, busy woman!! In today's episode, CeCe i...

May 11, 20211 hr

80. 4 Phases of creating a cohesive BRAND

Amanda Shuman is the founder of Carry Love Designs — a digital marketing agency focused on branding and web design for service-based businesses. Back in college, she was sure her path was to work with esteemed Pose Magazine (yes, the same Pose magazine as the one in 13 Going on 30). But after taking a branding class where she had to rebrand a business, she fell in love with the idea of branding and never looked back! Within her agency, she takes her clients through four major phases of creating ...

May 04, 202139 min

79. 5 tips to network like a boss

Everyone tells us that networking will help our wedding business grow, but do you ever head home after a cocktail hour with a stash of bent business cards you have no idea what to do with? Networking tends to get a bad rap—lots of handshakes and lackluster exchanges, but not much impact beyond that. That's why I'm sharing the behind-the-scenes and untold networking tips no one talks about. The steps you should take to actually build mutually beneficial relationships that help you open doors you ...

Apr 27, 202126 min

78. Is your website making you money?

Taylor de la Fuente is a website copywriter for wedding pros. If there's one thing she enjoys about her job the most, it's helping you make more sales through your website! In today's episode, we're diving into the main pieces you need to have on your website, the biggest mistakes Taylor sees in the industry, and easy-to-implement tips so you can start making sales in your sleep. Want to book a FREE 30-minute consult to get feedback on your website? Book a chat with Taylor here: https://www.lted...

Apr 20, 202140 min

77. You're leaving money on the table (Percentage vs. Flat Fee Pricing)

Becca Atchison , owner of Rebecca Rose Events , started by charging flat-fees for her clients. She quickly switched to percentage-based pricing when she profited less than 1% from a $450,000 wedding—yikes! Listen in to learn what percentage-based pricing is, how to implement it in your business, and how to charge what you're worth no matter what method you use to price yourself! Visit Becca’s incredible website for all she has to offer here: https://www.rebeccaroseevents.com/ ----- Visit my favo...

Apr 13, 202155 min

76. Listen in on a 1:1 coaching call

Once you're no longer in hustle mode to fill your calendar, what comes next? Katy Padilla, your typical bride-turned wedding planner, is the owner of Scarlette Rose Events and has been in the industry for 4 and a half years. Today's episode is special because I'm inviting you to listen to Katy's 60-minute recorded coaching session with yours truly. A few months ago I put out an application for this episode and once I saw Katy's I knew she would be the perfect fit! I'm excited to share this episo...

Apr 06, 202158 min

75. Use Pinterest to grow your biz!

Gaby Pinkerton is a wedding-pro-turned Pinterest Strategist (who is also the Pinterest manager of my coaching brand!) With her extensive background in the wedding industry & her Pinterest know-how, she's dropping ALL the goods we need to make this platform work for our business. Blog strategy, story pins, the BIGGEST mistake you're probably making, we're talking all these topics and more on today's episode! If you don't have access to story pins on your profile, use this link to request acce...

Mar 30, 202151 min

74. It's OK to say the F-word

From farm girl to financial advisor, Jennifer Radostis has an amazing story to share that led to entrepreneurship. As a "serial networker" she likes to call herself, she loves connecting with people and getting them the help they need. But more than that, she loves empowering women in their own entrepreneurial journey to teach them the art of LOVING the F-word (aka failure!) Listen in as we discuss the grit it takes as a woman to be an entrepreneur and mindset shifts we need to grow from failure...

Mar 23, 202139 min

73. Google my business

Brian Lawrence basically grew up in the wedding industry by selling invitations and wedding favors at 14 years old. Eventually, he started a part-time business with Google Ad Words right at the beginning of Google. By partnering with Alan Berg, another wedding speaker, they found a way to work together and his SEO expertise took off from there! In today's episode, we're diving into SEO so it doesn't seem as scary for us creatives. And sharing a few updates you can make on your website today to h...

Mar 16, 202135 min

72. VAs and OBMs and Integrators, oh my!

Tamara is an integrator queen from sunny Orlando, Florida who is the backbone behind my brands! Her business operations background, alongside her powerhouse team of VAs, is what literally keeps my business running day-to-day. Most wedding professionals hear about a VA and say "Yes, please!" but aren't sure what level of support we can get beyond that. Today, Tamara's walking us through three roles that can support your business based on the level of your operations. These are roles you might not...

Mar 09, 202147 min

71. Creating a 5 star client experience

Christine Hughey's started her Downtown Nashville food tour, A Little Local Flavor, with the goal to put at least $1million dollars back into locally owned businesses (with a $0 ad budget and 136 other tour companies in the city). So she decided that extremely high-quality service would be most important for her to STAND OUT! Pre-pandemic they were rated 5 out of 152 tour companies in Nashville. And in August of 2020 on TripAdvisor, they ranked in the top 10% of attractions worldwide. She accomp...

Mar 02, 202136 min

70. How to use Reels for organic reach

Instagram reels are not going anywhere anytime soon. What I hear from wedding pros avoiding them like COVID—other than not wanting to dance—is they don't have time. But guess what? With reels, you don't have to create new content. You just have to create the same content you're already making in a new way. In today's episode, I'll walk you through three ways our brands are using reels in a super simple way to boost our organic website traffic. If you're stuck with where to start, go over to my M...

Feb 23, 202120 min

69. 3 Pillars of a 6-figure wedding business

Earning six figures doesn't equal success. I am passionate about you defining success on your own. But as I connect with more wedding planners, I know a lot of planners still trying to figure out how to even make an income from their business. It makes me think back to my days as a solopreneur and what I did to scale to six figures over the past several years. So I'm taking you behind the curtain and sharing the three integral pillars you need to scaling multiple six figures in your wedding plan...

Feb 16, 202132 min

68. Stop trying to beat the algorithm

I've made more money in my business ignoring the algorithm than forcing it to "work" for me. So take a second to stop tracking how your Instagram post is performing and learn to approach content in a fresh new way. Kathy Young , copywriter, and owner of Rekindle Communications , helps creatives and visionaries build connections through a unique brand message. She's also the copywriter for my personal coaching brand. In today's episode, we talk about how to ditch the content overwhelm, care less ...

Feb 09, 202156 min

67. Are you in the business of acquiring customers?

Stop putting the cart before the horse. From Thanksgiving through Valentine's Day, it's all hands on deck for engagement season. You're wasting valuable time if you're drafting branded seating chart templates or updating your website for the third time. Right now, you need to be booking clients while couples are eager and ready. The wedding professionals who scale to six figures know how to find the balance between client acquisition and working on the back end. So I'm walking you through the pr...

Feb 02, 202131 min

66. Creating a sustainable business you love

Bobbi Brinkman is a Georgia-based luxury photographer who's been in the game for 40 years. So it's safe to say she knows a thing or to about making it in the industry. And even after 40 years, her phone is still ringing off the hook and she's still just as passionate about what she does. Whether you're a seasoned pro or you're starting out, Bobbi gives great insight on how to build relationships to create a business people will want to keep coming back to. https://bobbibrinkman.com/ ----- Visit ...

Jan 26, 202156 min

65. Overwhelmed to organized

Kari Roberts is a serial entrepreneur - full-time physical therapist by day, makeup artist and Side Hustle Coach by night - helping creatives build their own profitable side hustles. How does she do it all? In this episode we discuss the importance of systems and time management to create the side hustle of your dreams. If you're looking for a free system to help manage literally all the things - Kari is offering our listeners a Sample Weekly Time Blocking Schedule so you can crush every week: w...

Jan 19, 202132 min

64. Special Episode

SWD Podcast Episode 13 with Rebekkah Rosado SWD YouTube Episode 13 with Rebekkah Rosado Today's planned episode of the She Who Dares podcast will not air as scheduled. Instead, I would like to invite you to listen to Episode #13. Yesterday I learned of the passing of my good friend, Rebekkah Rosado after a long battle with cancer and GvHD. If you didn't know Rebekkah, she was such a bright light that radiated joy wherever she went!! She was a wedding planner, a floral fairy and a vintage styling...

Jan 12, 20214 min
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