Why Your Struggling To Book Weddings

Each week I'll cover strategies, tips, tricks that will give you your dream wedding business too. So much for tuning in today. Let's dive in. Hello everyone and welcome to episode 19. Today we're going to talk about why you're struggling to book more weddings and I'm going to break it down to you in a couple of very simple steps that'll go over some things you might be missing and some oversights.

Let's get right into it! Why are you struggling to book weddings? Number one: this one is something that I struggled with a lot in the beginning and that is having too much information. We think that if we give more information that we're providing more value that will equate to more sales, right? More wedding bookings.

But the truth is we've got that backwards and here's why more information just dilutes your messaging and it can start to feel very overwhelming to couples because there's just so much stuff they don't really start taking you seriously you're not hitting them where it counts you know and instead you're just pushing couples away and they're getting confused they're having mental fatigue because there's just so much information. I know when I first got started in weddings I used to have very thorough long long list of all of the things that were included in my packages because I thought if I was giving more value they would choose me, but that didn't work and it made it more hard to book brides because they just were getting confused with all of the stuff I was putting out. So here's what's so much better simple, clear messaging. Instead, I want you to think about this. What exactly does my couple want to know?

What do they want to feel and what do they need to believe in order to book me? If I were in their shoes what would I want to know feel and believe in order to book me? How can I express this with words and photos in the simplest way possible? And then how can I add proof with testimonials? That's really it.

You just need to be able to very clearly communicate what it is you do and what the couple wants to know. How do you help them? Do you help them? Can they see that within five seconds of looking at your website? Here's an example: for my wedding business I almost everywhere very clearly explain what I do in this way I do private venue oceanfront destination weddings for couples who have 50 or less guests for couples who want a stress free easy and fun wedding experience.

They want everything to be handled for them before arriving in Hawaii and they want their wedding day to look and feel like a fairy tale. I do beautiful destination weddings that are all inclusive for couples who want a beautiful oceanfront wedding in Hawaii. That's what I do and you can very clearly see this in my website, on my social media, basically everywhere in all of my anywhere that I'm listed online. This is very clear. When couples find me, they know automatically if I'm a good fit for them or not.

There's not so much detail and information where they have to try to figure that out because that is very clear in my messaging, in my text, on my website and in my social media. So you need to be very clear about what you do and who you help. All of that needs to be consistent. Giving too much information, which makes the couple then struggle to know what is it that you do and how are you going to help them, is only going to make them stay on your website for a very short amount of time and then move on to someone else. That's what you don't want to do.

You need to catch them, hook them in right away, and make it very clear and simple for them to make a decision. Are you a good fit for them or are you not? Too much information will push them away and make them confused and that's what you don't want to do. Number two is a lack of professionalism. A lot of newer wedding businesses are struggling to book weddings because they have a lack of professionalism and this is in their online presence, so on their website and in their socials.

I want you to think about are parts of your business coming off as looking a little bit sloppy, a little unprofessional? Do you have unprofessional photos on your website? Do you have misspelled words? Is there a disconnect between your website and your social media? Like, do they not match?

If a bride was to look at your social media and your website, would she automatically be able to tell that it was the same company? All of that needs to match and it all needs to look professional. If your business does not appear professional online then people aren't going to pay you money because people don't pay money to people that they don't trust are professionals. Don't pay businesses if they don't think that you're a professional business. They're not going to trust you enough to sign a contract with you.

And there's also visual professionalism so that is creating a brand do the colors the fonts the look and feel the overall vibe of your brand does it come through in all media On your website, in your emails, in your social, in your paid listings, etc. All of it needs to be consistent. All of it needs to look professional. The more consistency and professionalism you can have in your brand, the easier it is to book more weddings because a bride wants to work with someone who they can trust someone who they believe is a professional. Three.

Inconsistent messaging One of the big reasons you could be struggling to book weddings is because your messaging is just inconsistent. That is very likely because you just don't know your voice yet. You haven't found your voice. You don't yet fully believe in your product or your service because maybe you just don't have experience. Maybe you just aren't fully stepped into your role as a business owner.

Maybe you're copying too many people, and because you're copying other people your messaging is inconsistent. If you're not clearly talking to your bride and groom in your voice, what you're saying won't match what you're selling. That's going to create some confusion when you're trying to make the sale with a bride and groom because they don't know what you stand for, they don't know what you do, they don't feel connected to you and to your brand and to your business. And all of your messaging needs to be consistent throughout and that comes from finding your voice. Number five is I'm sorry.

Number four is having unclear messaging. That's kind of like number three, but a little bit different. Unclear messaging is when couple, a bride and groom, will go to your website or go to your social and they kind of get confused. They don't know what you offer. They don't know how much things are.

They're trying to figure out exactly what your services are, who you work with, if you're a good fit for them. They don't clearly get that right off the bat because you're not saying it because you're scared. You're scared because you're not confident in yourself yet. You're not confident in your pricing. You're scared to put it out there.

You try to overcompensate by giving too much info. You're trying to prove your value, and your messaging starts to get sloppy and unclear. If your messaging is unclear and the bride is not sure what you do, what you offer and how much it costs, then she's never gonna book you. If you think that you're gonna get her to get on a call with you before being clear in your messaging, that's not gonna happen either. If you do get them on a call then they're just gonna be even more confused.

The messaging needs to be super clear. Think about who you work with best, what your ideal couples are, what kinds of weddings you do, who you help and why. You have to be really clear about that, really clear about your offers. This should be blatantly apparent on your home page, on the services page, on the about page, on your Instagram bio, and throughout your social post. It needs to be everywhere.

You need to get really clear about who you are as a business, who your best, you know, fit as a customer is, who your favorite brides and grooms are, who you help, basically. And not all wedding vendors are good fits for all brides and grooms. We all have different, you know, ones that we are more connected to. And if you're just getting started and you think you're a fit to all brides, you might just be a fit to, like, you know, lower budget brides. But have an idea of who who you best work with and who who would be a best fit for your services, how you can help them and that needs to be super clear on that homepage.

They should be able to look at it and see Oh, this person is a wedding planner, this person does full service, day of weddings, partial weddings. Here's how much it costs. Here's what it includes. Like, all of that should be very, very clear. In five minutes or less, they should be able to see that Because if they can't find it, then they're going to go somewhere else to another website that has it.

Number five. This is a big one and so many of us have it, especially when we're just getting started, when we have built enough proof to ourselves that we're good at this yet. A big thing that keeps us from booking more wedding more weddings is because you have a lack of belief and self confidence in both your business and in yourself. That's something that will come with time, that will come with practice. In your business you could have a lack of belief in your service or in your pricing or in both.

Lack of conviction in your services can be felt by a couple. It's felt through emails, through your website, through your socials, through phone calls and web consults. If you don't believe you can help them and if you don't believe that you're a % worth the cost then they're never going to believe it either. So here's what I want you to do. I want you to work on believing in your value.

What is it that you do that nobody else does? Why are you perfect for them? Why do they need you? What do you save them? Do you save them money, stress, worry, risk of their wedding day falling apart?

All of that stuff is really really valuable and you need to start listing out all of these things that make you insanely valuable and then prove to yourself that they 1000% need you and you're worth the cost. You've got to do that every day. Just start a list, start adding to it every day and look at it over and over and over and say it to yourself until you believe it in your bones. Only then can you sell it. If you don't believe in your value and in your services and that it's worth the cost, then you're never going to be able to convince a bride and groom of that, or it's going to be really really hard to.

That's a big one you got to work on believing in your value. Those are three really quick ones and I have three I'm sorry five are five steps let's review real quick. Number one why you're struggling to book weddings you just have too much information so too much is never good you want to just have a very clear outline of what they need who you help too much information go through and edit your website and if you have pages full of information like edit that down make it very simple for the bride and groom to know exactly what your offer is how you can help them with what kinds of brides and grooms you work with. Number two, of professionalism. You have a lack of professionalism online in your website and your socials.

Number three, inconsistent messaging. So not knowing your voice, your product, your service, and just copying too many people, not knowing your own voice and who you best work with. Number four, unclear messaging. That is a big one. Why you're struggling to book more weddings because your messaging just isn't clear.

People can't figure out what it is that you offer, who you work best with, who you're a good fit for, what what the cost is. Your messaging needs to be very very clear and be read very quickly. The bride and groom does not have a very long attention span so they have to be able to see that really quick five minutes or less. I would say thirty seconds or less, then you look at your website and be like oh she does this she would be a good fit for me. Five.

Lack of belief and self confidence in your business and or in yourself. Lack of conviction in your services is going to be felt by the bride and groom and you can never sell if you don't believe in what you do, if you don't believe in your value. Okay, so I have three more steps eight total that are going to help you book more weddings. So if this is something that you're struggling with you'll need to grab my free PDF guide why you're struggling to book more weddings eight steps to becoming irresistible to brides and grooms. Number eight has literally changed the game for me and I would not have such a high closing rate if it were not for this one thing.

I share it all in this PDF. It breaks down all the top five steps a little bit more clearly too gives you some very simple things that you can do to turn these things around a little checklist that you find pretty helpful. If you'd like to get that definitely check out weddingproacademy.com/freebiesfreebies. Weddingproacademy Com freebies. That's all I have for you guys today. I hope you found that helpful and I will see you all next week. Have a great weekend everybody!