Welcome everyone to the Wedding Pro Academy Podcast. I'm Nicole, your host. I'm an expert in the wedding industry and I've personally built two 6 figure businesses from the ground up. I am obsessed with building businesses that make lots of money but do so in a way that also create luxurious amounts of freedom. So if you're looking to build, grow, or scale a wedding business in a way that doesn't burn you out, and you'd love some guidance from someone who has done just that, this podcast is for you.
Each week I'll cover strategies, ideas, tips, and tricks that will give you your dream wedding business too. Thanks so much for tuning in today. Let's dive in. Hi, everyone. Welcome to episode 22. Today I want you to think about this one question. What if it were all happening for you? Just think about that. What if it were all happening for you? You asked for a business.
One of your own. You wanted to make your own hours. You wanted your own business. You wanted to have your own schedule. Create your own freedom. Make lots of money. You asked for it, and the universe has delivered. It gave you an idea. It's now forcing you to learn how to become the 6 figure wedding business badass right now. It's forcing you to learn how to become that.
It's uncomfortable. It feels scary. It's uncertain. Yes. But when you ask for something this big, you're gonna need to grow big too. And growing big always feels uncomfortable. It always feels scary. It always feels uncertain. That's how you know that you're on the right track. I know this because I've been through this kind of big growth so many times now, I'm starting to get really familiar with it.
And it always feels exactly the same: uncomfortable, scary, uncertain, big. So what do you do with that? Do you go back to that safe, comfortable, not scary, certain, small corporate job? I mean, you asked for that big expansion. You wanted the business. You wanted your own business. You didn't wanna work for someone in a corporate job. You wanted your own business and you wanted one that felt supportive, expansive, fun. One that provided you with freedom, time, and money. Right?
You wanted all of those things. You asked. So now you have this opportunity to become that badass business owner who can create this business but also can hold it. If someone were to give you a hundred and $50,000 wedding business right now, they just handed it to you. You didn't have to build it.
You didn't have to learn how it was created. You didn't have to figure out invoicing, marketing, sales, client acquisition. You didn't have to learn how to book brides and grooms. You didn't have to figure out time management, how to build genuine connections with other vendors. You didn't have to figure out how to make a website, how to design packages that actually appeal to brides and grooms and sell.
You didn't have to figure out how to get and stay ranked on Google. You didn't have to figure out how to build a team. If you didn't have to learn any of that stuff because somebody just handed you this awesome money making $150,000 wedding business in photography or wedding planning or hair and makeup or whatever and you never had any of the experience of figuring out how they built the business up to this point. If this were the case, how long do you think it would stay at 150 ks? Could you keep growing it?
Could you expand it? Could you master all of the ins and outs of a business without having learned any of the lessons through failure? I doubt it. And you'd probably lose revenue consistently. You'd botch up systems.
Things would get messy because you weren't really ready to embody a hundred $50,000 business, and especially one that was never really yours to begin with. And building a business isn't just about being successful or having a fully booked out wedding calendar or making 6 figures. It's about BECOMING that badass version of yourself who is emerging from within. It's about creating a business that is a representation of you. Failing at every single bend until you learn that specific lesson that you needed to learn so that you will never fail at it again, so that it's ingrained in your bones.
It's about calling out every insecurity that you have in yourself and then healing them one by one. It's about building a trust that's so strong in yourself that you can say without hesitancy I don't care how hard it is. I know I'll figure this out. Because that's the kind of person I am. I'm someone who figures it out.
It's about building a belief and a confidence in yourself so big that you become a leader, a manager, a COO, a CFM. A CEO is the top executive, setting the company's direction. The COO oversees the daily operations making sure everything runs smoothly. The CFO manages the company's finances, does the budgeting, the financial planning, the risk management, the invoicing, the bookkeeping, all of that. You have to learn how to become all of these things when you're building a business and get really good at that.
When you become all of these things and feel confident in the understanding, the execution, the planning, the system producing, the business growth, that if someone were to steal your company from right under you, you could with confidence rebuild and get right back to the same profit within six months or a year. That's what you want. That's the whole point of this. Nobody can steal it from you because once you gain all these skills you can very easily restart. You're not starting from zero anymore.
You have become this new version of yourself that can now rebuild just like that and that's kind of what happened to me. My business partner this is a while ago but my business partner was stealing money from right under my nose. She left the company with like a hundred $50,000 in debt. I owed vendors money, I owed the florist money, I owed photographers money, I owed the government money because she was supposedly paying our taxes but was providing fake receipts of payments. So there were thousands and thousands of dollars of back taxes that need to be addressed.
I had to hire a lawyer to get her out of the business, which was also a lot of money. But during these years of growth, prior to all of that, me becoming this expanded business owner, I had unknowingly become this person, someone who had the capacity to handle a big blowup like this. I was ready for it. I had built the confidence, the trust in myself, the belief that I would figure this out, that I would make it work, that I would pay back all of this money and come out stronger for it, and I did. One year later, I had rebuilt the company.
I had gotten her out of it. I paid off all the debt. I hired a team, my own team. I started leading. My company then grew and expanded so much. It was so much more efficient, so much more lucrative. It created more freedom, more fun, and it's still growing. It's still expanding. So when I look back at it now, I can see that the universe was providing me with an opening. At the time, I had been asking for years for a business that was mine.
I didn't want a business partner. I just didn't know how to get out of it. I've been asking for this opportunity. You know, when it happened I didn't see it as an opportunity but that's what it really was. It was an opportunity for me to expand and I had been asking for it.
When I found out my business partner had been secretly funding these extravagant trips for her family with our business account and buying new cars and paying people who weren't working for us, yeah, I freaked out. I felt betrayed. I felt let down. It was super hard, but looking back at it now, I see that it was all for me. It allowed me to grow really quickly in the biggest ways possible, in exactly the way I wanted.
It forced me to become a bigger version of myself, to take the reins, to step into my confidence fully, to trust myself, to embody the badass businesswoman that I had been had been cowering in the sidelines for way way too long. And maybe your life is asking you to do the same. Maybe the universe is providing you with the perfect opportunity right now. When shit hits the fan, or it feels too big, too scary, uncomfortable, these are the moments. When big opportunity is presenting itself to you, are you gonna believe in yourself?
Are you gonna have your back so deeply that nobody can say otherwise? Are you gonna take the lessons, embrace the growth, trust in your ability to figure things out and make it work? Because that's what it's gonna take if you wanna make it as an entrepreneur. It's not for the faint of heart. Two point five to ten percent of entrepreneurs achieve long term success.
That's, like, such a small amount. Now of that two point five percent to ten percent only twenty five percent of these businesses survive for fifteen years or more. So even a smaller amount. Most people that try to start their own business will fail. 20 failing within the first two years forty five percent within the first five years and sixty five percent within ten years.
So what does that mean? If you're gonna make it, you have to become a bigger version of yourself. Why do so many businesses fail? It's because they want quick results, quick successes. They aren't willing to do the work or learn the lessons.
They aren't willing to fail over and over and over and over again. They aren't willing to become this newer version of themselves because they can't get through the uncertain, scary, uncomfortable part of growth. They aren't willing to question the old version of themselves or take big risks, learn really hard new skills and then more new skills and then more and more, Most of which aren't fun but are necessary like bookkeeping, taxes, invoicing, marketing, messaging, sales, building out systems and processes, hiring, firing, managing a team. You gotta learn all of that. Those are all new big skills.
It's about so much more than just being a good wedding photographer or an amazing wedding planner or a killer makeup artist. You need to learn a plethora of new skills that have absolutely nothing to do with your trade. Let me take you back to my original question. What if it were all happening for you? The challenges, the lessons, the failures, the uncertainty, the scariness.
If it were all there for you to become the badass wedding business owner who is fully evolved, confident, secure, supported, trusting, knowing that she could handle it all with strength and grace because that is what's happening right now. It's all happening for you. You asked for this big crazy expansive goal. You wanted this badass wedding business. You thought you wanted more freedom, more time, more money, but what you really want is more belief, more trust, more creativity, more curiosity, more capacity, more expansion, more embodiment of you.
That is exactly what you're going to get if you stay on this journey. More time, more money, more freedom isn't half bad either. You do get that too. The other stuff is just so big and so amazing. So there's my little rant for today, and I hope that you can listen to this and feel empowered because that's what building, growing, building a business is gonna get you.
It's to become a more empowered version of yourself. So, good luck to everybody and I'm so proud of you for doing this, for being all in on it. Hope you guys have a great Friday and I will see you next week. Bye for now!
