Welcome everyone to The Wedding Pro Academy Podcast. I'm Nicole, your host. I'm an expert in the wedding industry and I've personally built 2 6 figure businesses from the ground up. I am obsessed with building businesses that make lots of money, but do so in a way that also create luxurious amounts of freedom. So if you're looking to build, grow, or scale a wedding business in a way that doesn't burn you out and you'd love some guidance from someone who has done just that, this podcast is for you.
Each week, I'll cover strategies, ideas, tips, and tricks that will give you your dream wedding business too. Thanks so much for tuning in today. Let's dive in. Hi, guys. It is episode 10, and today, I am going to do something a little bit different since it is my 10th episode, which I'm very proud of.
I've done this every week now for 10 weeks in a row, and that's pretty cool. So, yeah, today, I wanted to tell you guys my personal wedding business story. And I thought you might be curious about it because I know whenever I listen to podcasts, I'm always wondering, like, where what did this person do to get there? Like, who is this person? What is their background?
What is their history? I wanna know more because it helps me to really relate to them, and sometimes I can see myself in them like, okay. Like, I get it. Like, they did this. I can do it too.
And so I thought I'd give you a little bit of history, a little bit of background about myself so you can get to know me a little bit better and, really see how I was able to bring my wedding business to life. And maybe my story is similar to yours or maybe you're somewhere on that path, but this is how I did it. So I'm gonna back up way, way back here. So starting with a little bit of background about me as a kid. For as long as I can remember, I've always been a typical overachiever.
I was a kid that got, you know, all a's. Nowadays, they don't do a's anymore, but I was a kid that got all a's. I was president of my elementary school. I felt like I always needed to be the best at everything. Also, I grew up I'm I live in Hawaii, if you didn't know that, and I grew up in Hawaii.
So I grew up in a area that was considered low income housing. My mom used to tell us all the time that we were poor. We don't have enough money for dinner or groceries or anything. She was always like, we're poor. We're poor.
We're poor. So I I grew up really feeling like I was poor. I don't know if I necessarily was poor, but we were on food stamps, so we were kind of poor. Didn't have that much money and this really lit a fire under my ass because it from a very early age, I always felt like I was not going to be poor when I grow up. I was not going to have a family and tell them that we're poor.
I was not going to be struggling for money and I, at the time, I thought the only way to do that was to get really good grades, go to a really good college, get a really good degree, get hired at a really good job, and get paid by making a lot of money at a really good job. So that was the path that I set for myself probably by the time I was, like, 8 years old. I was, like, this is what I'm gonna do. I'm gonna go to an Ivy League school. I gotta get it all paid for because my mom doesn't have any money and I also my parents were divorced, so I grew up with my mom mostly and I had that kinda drama going on too.
But that was a fire in me from a very young age where I thought I was I had to make money in order to survive and get out of the the place that we were at. I wanted, like, a real house, not an apartment on the, you know, 4th floor. I wanted my own washing machine. Like, I wanted things that I thought rich people had that we didn't have. So, as a kid, I started doing all these little businesses.
I've always felt like curious about how to make money and I can remember doing a hair bow business. Okay so I grew up in the eighties during a time when all the girls wore hair bows like those big eighties gaudy you know, bows that clipped into your hair. So, I would go to Ben Franklin. I would buy these ribbons and hot glue and clips and I would make these elaborate crazy hair bows and I would put them on this big ribbon like a showcase of hair bows. This is like Napoleon Dynamite, like crazy embarrassing stuff, but I'm proud of that little girl.
She took those hair bows to school and would sell them for money and I would make money like selling hair bows. I also did a flower lei business where I would make flower plumeria leis. A lei, if you don't know because you're not from hawaii, is like a flower necklace lei that goes on your neck and I would make these by hand with string and flowers and I would go door to door around my apartment building complex and sell them for money. I also started a car wash business. I would go door to door and ask people if they want their car washed and then I would take a bucket with water and we didn't even have, like, a hose, like, super ghetto, and wash their cars and clean the insides too.
I also did this in high school. I did, like, a bikini car wash business because that was way more profitable. Bunch of cute girls in bikinis doing a car wash. We made tons of money, and it was super smart. But those are, like, a few of my little first entrepreneur, you know, trials that I did.
So, yeah, I went on, graduated high school, you know, summa cum laude, got all star MVP in soccer and track, and I, you know, got that college scholarship that I had been trying to get basically since I was 8 years old. And I got a soccer scholarship too to play in college on the mainland. So in Hawaii, we call the mainland US the mainland. So I went to college in Philadelphia. Again, got I had pretty much all a's there.
I had to because I was on a scholarship, and I need to keep my grades high in order to keep the money for the scholarship, which is how I was able to pay for college. Although they didn't pay for all of it, so I also worked 3 jobs. So I worked in the photo lab. I worked in the mail room, and I also worked at Outback Steakhouse. During college, while I was still trying to maintain a, you know, summa cum laude GPA, and I was playing soccer full time on my, you know, school team because that was also giving me money.
And I took 18 credits. I was, like, full on burning myself out, but I was determined to get out of there with no debt and to get hired at a really good, you know, place and make money quick. So I've always been pretty I wouldn't say pretty, like, extremely driven and I did all that. I graduated with honors. I was able to pay off all my student loans within 2 years because of all that extra jobs that I had that I was constantly banking away money to pay off the student loans and then I got hired right away, basically, straight out of college at a marketing firm as a graphic artist.
So I went to college for graphic design. Obviously, I didn't even have an inkling about weddings at that time. It was just I wanted to do something that I was good at. I always loved art. I was very creative, and my mom was like, graphic design is how you make money in art.
So she signed me up to do graphic design in college, and I just stuck with it and I liked it. So I became a graphic artist in a marketing firm, straight out of college from Philadelphia, moved back to Hawaii, did that, got hired at a really great place that seemed like an awesome first job, right, to be working in a marketing firm with a free gym membership and good pay and awesome people, but pretty much within, I wanna say a year, I started my own graphic design business on the side. I called it Kabluey Designs and I did it with a partner and he was supposed to be the marketing side. I was supposed to be the design side because at that time, I wasn't fully confident in my own skills to market. He went to college for marketing, so I thought he was gonna help get us business.
That went south real quick because I was doing all the work, and I felt like he wasn't. And yeah. So we we parted ways, and I kept doing it. I kept this graphic design business on the side for, like, 10 years and basically was doing it behind the scenes while I was doing my regular job, because I didn't have enough business on my own to go fully solo. So I did this for for several years.
I still liked my regular job, but I started to get this itch like almost immediately, maybe a year or so after I got my first real job where I just wanted to have my own business. I didn't wanna work for somebody else. I was tired of somebody else taking all the credit for my work. I didn't like being told what to do. I really wanted to have my own thing going on.
I wanted to be my own boss. I wanted to make my own money. I wanted to set my own goals and to put in the work for myself, but here was the problem. I'd never really got the guts to go all in. I was always just doing it on the side.
I didn't fully believe in myself that I could actually do it because I was afraid that I wouldn't make the same amount of money that I was making with my regular job, and I didn't feel safe enough to leave this cushy job. And so I just never fully committed. I was just scared. I was always thinking, like, maybe it'll just take off on the side if I just keep doing it, but it never did. Additionally, I was taking care of my 2 grandparents who basically lived with me until they passed away.
And if you've ever taken care of an older person before, you know how much work that is. So I was fully committed to that, and I felt it was like a full time caretaker for each of them until they died. And when they actually passed away, first, my grandma did, and I made this whole and this is gonna be part of this story, but I made this whole funeral design for her, like, a poster, a brochure, a prayer card, all these beautifully designed pieces, like, printed pieces, and I had them at her funeral. And I got so many compliments on them, and everybody was like, you should do this as a business. This is so awesome.
And I started really thinking about it. I was like, this is a freaking amazing business idea. Nobody does it. Everybody makes, you know, these, like, crappy, crappy posters where, you know, photos are just taped on or they're photocopied or it's, like, done at Kinko's. Just the programs are just crap.
Somebody got stuck making it and they threw it together overnight and meanwhile, this is like a memorial of this person, like their last legacy and it should be special it should be beautiful so I I love the way I was able to do this for my grandmother everybody loved it I was like okay. I'm gonna make a business out of this. So here comes business number 2. I made this whole business called last impression designs, and it was all about memorial printed design work. So there were templates you could choose from.
It was a poster. You could get a brochure. You could get a prayer card. You could get flyers, things like that. And I made a website.
I had printed copies of everything. I had a brochure that showed all the things that I did with prices. I had a Facebook page. I went to every single funeral home on the island with a full presentation to go and show them my work with brochures, with samples, with cookies. I used to bring them cookies because I wanted them to remember me, and it went over really well.
Like, people loved it. And a couple of people bought, but then what I very quickly realized is that people who are planning a funeral don't have money to spend on anything. Like, they don't wanna spend money on anything and the people who died, they didn't put any money away for this service, so there is no budget for my services. How am I gonna sell it? So it didn't it didn't end up taking off the way I would have liked it to.
Even though I did get into every funeral home on the island, like everywhere held my brochures, I did do some work, but it didn't take off enough to where it could fully support me. So that one didn't work either. And remember, at this time, I still have my regular job. I'm still taking care of my grandpa. I still have this other graphics business on the side, and then I meet my husband, you know, my the love of my life, the one that is my soul mate, my person, and then we fall in love, we get engaged, and all of a sudden, now I'm planning my wedding.
Super stoked about that. It's, like, the funniest thing I've ever done in my life because I love throwing parties. I love being creative. I love putting on a really awesome event that is gonna be super fun for all the guests, so I went crazy. Full on crazy crazy all out.
Like, it was such an awesome awesome wedding. Everybody had so much fun that I was getting cards in the mail saying this was the best wedding I've ever been to. We had so much fun. It was so awesome, and it was just spectacular. It was it was so good, and I started thinking, like, oh, shoot.
Like, this is it. I should start a wedding planning business. And my one of my best friends at the time, won't name her but she was like if you do it I'm in and she was also a go getter, she was very ambitious, she was one that you know got straight a's in high school too. I wish she was the one that was, like, very reliable, so I was, like, let's do it. So we started a wedding business together, and this business took off.
It didn't take off take off right away, but, like, it it it had a very steady solid flow of of, you know, people coming in. But I, actually, I forgot. Let me rewind, like, 4 years before the funeral business. Yeah. The funeral business before right before that, I got let go from my marketing job.
The steady, cushy job that was giving me, like, good money that was super comfortable. He just, out of the blue, was like, sorry, Nicole. We can't afford to pay you anymore. Nothing you did, but we just can't afford to keep you. And since I was the highest paid employee at the time at that, you know, job, I was the easiest one to let go.
So he let me go. I had a major major panic attack over it because I've never been let go of a job ever. It totally rocked my world. It made me feel super insecure and very shitty. And that's when I decided to start that funeral business.
So, yeah, that's what happened. Then all of a sudden, funeral business didn't work. Now I'm in weddings. And to be honest, I would have never gone all in on anything if he hadn't let me go. So that turned out to be one of the best things that ever happened to me.
Even though at the time, I felt like my world was gonna end, I was, like, really, really depressed over it, and I felt I took it personally even though it wasn't about me. But that was the push I needed to really get fully behind the fact that this was that was never my calling. I was never meant to work for someone else. I was always meant to be an entrepreneur. So now I'm in this wedding business with my best friend, and we got it started by putting an ad on Craigslist and got our first, you know, bride and groom off Craigslist who it was really weird.
They were, like, lawyers, and they were just booked us off Craigslist. They had money. But, anyway so we did our first wedding. It went amazing. And because I'm psycho, I also did their flowers, basically, almost for no money. And but I got the experience. I also learned I don't wanna be a florist because that's way, way too much work. And we did their wedding. It went off perfectly. They were super happy.
We got raving review, and then we just continued booking weddings from there. And it took off really quickly, actually. Within, I wanna say, 2 years, we had a a steady client list. We had enough weddings to keep both of us paid where we could feel supported in this business and not have to get another job. So it was awesome.
Plus, we are figuring it out together. It was fun to do together. We got to hang out all the time. It felt like so amazing and we were super stoked about it. It was the best. And and then, also during that time, we were just taking anything, anything and everything that came to us. Did not have a niche. We were not specific. We were like, anybody want help? We will do it.
We did, like, day of weddings, we did partial plannings, full plannings, any and every kind of wedding, we we could get our hands on, we would do. And because we were both, you know, super down to work hard, it it worked. But what happened after that, I wanna say like 2 or 3 years after being with my partner is I started to get another itch. I started to feel like it shouldn't be so much work to make this little money. Like, I wanted to make more money.
I wanted to make as much or more money than I was making in my, as a creative director at the marketing firm. And at that time, I wasn't even making close to that in weddings, and I was like, this isn't okay. I need to be making that much money or more. And so I started coming up with all these ideas as how to make more money in this wedding business. And I started running them by my partner, but she didn't wanna change anything.
She wanted to keep doing what we were doing because it was working, and I was like, no. This is bullshit. We need to be making more money, and I started coming up with ideas how to make more money. But the other thing that was happening is that I was realizing that I was doing all of this the sales, all of the marketing, all of the back end, all of the website work, all of the stuff that was bringing couples in that was getting them to write great reviews. She was just doing the the busy wedding work, like, the wedding planning.
And I was doing the wedding planning too, but, like, she had no investment in how the company was growing in the depth of the business and how the goals of the business, and that was what I was super obsessed with. I was starting to feel very unhappy with my partner then I because I felt like it was all on me to figure out how to scale and and I was putting in all this extra work. I was putting a lot more time, a lot more effort than I felt like she was, so I talked to her about it and she I was basically at a point, this is like maybe, I wanna say 5 years into our business of doing it together where I was at a point where I was like, I need to do my own thing because she's not willing to grow with me and I'm gonna be pulling all the weight. I don't want to drag her and I was so scared of this too because she was my best friend and I don't wanna leave her behind. I'm super loyal and she was my partner.
We started this together, but I also knew that things were getting very the scale was not balanced. I was doing all the heavy lifting, and I started getting really bitter and resentful towards her, and it was really fucking with our friendship too. So I had a talk with her. She started crying, and I was like, okay. We're gonna figure this out.
I'm gonna make it work with her. But after she said she was gonna do all these things, didn't, and after a couple of months, I was like, okay. This isn't gonna work. But I also didn't have any kind of, you know, I didn't have the guts to leave her, so I felt bad. So one other thing that was happening during this time is that I had 3 kids.
So I started the business in 2011. Probably by 2013 to 2015, I started having the itch to go to leave my partner and to go on my own and to do my own thing, but I couldn't do it because I was scared. And then I had 3 kids in 3 years. So in 2013 to 2015, I had 3 little boys, basically, a year apart, which yeah. I know. That is crazy crazy, and but that's how I do it. Balls to the wall, man. All in. I was all in as a mom. I had 3 babies.
I'm building this business, still all in on that. I wasn't getting what I needed out of my partner, so what I did was I started another business. I started a business with my husband where we could make more money on our own and we called it hooks and knobs. We import, home hardware from other countries, and then we resell it. So all of the really, really cute, you know, anthropology type hardware, we sell online and started that business.
And that was where I was putting my energy now because I couldn't do anything with the wedding business. I also had 3 babies because yeah. And so that business, within 2 years, started taking off. I started making the money that I knew I could make. I started feeling better about myself.
Still was feeling extremely weighed down by the wedding business and my partner. So this kinda kept me busy enough to not care about breaking up with her because I was too chicken shit to do it. And then in 2019 or so, so a couple years later, maybe 2, 3 years later, I had the most crazy unexpected thing happened. I found out that my business partner, also my best friend, who was in my wedding, who's the godchild of my kids, one of my kids, was lying to me about a bunch of stuff and had stolen a bunch of money up from the business. So I realized all of a sudden that I was locked out of all of my business accounts that we were in debt, that she had lied on our taxes, that she had been using our business account money to pay for pay people that didn't work for us.
She was using it to pay for her rent. She had bought 2 cars. So that's where all the money was going. I just didn't even pay attention because I thought, at the time, that I wasn't good with money and that she was handling the money side, which is complete bullshit. I know now I am good with money.
I just was too afraid, I think, to really look deeper into it. So I find all this stuff out, and my whole world is all of a sudden blown upside down. I feel super betrayed. I feel broken. I was hyperventilating when I found out I was so so completely blindsided, didn't see this coming at all, felt terrible, and right away jumped into fixed mode, went down to the bank, changed all the account numbers, got everything back into my control and hired a lawyer, took her to court, won, you know, the lawsuit, and but still, I am, at this point, you know, a $100,000 plus she had taken.
I owed all these vendors money. We owed a butt ton of back taxes because she had been faking paying our taxes for the last like 3 years, 4 years, and so I had to repay back all these taxes like $40,000 worth and then COVID happens. So now that COVID is going on I mean, as you know, nobody wants to do weddings during COVID. And I'm in Hawaii, so nobody wants to fly during COVID either. In fact, there was, like, a full lockdown.
You can even fly to Hawaii. So I took this time to really, like, sit back, regroup, figure my shit out. What do I wanna do? How do I want to rebrand this business? What do I want this business to be?
Now it's mine. It's what I've wanted for so long and it was a really shitty roundabout way to get here, but now I can create this dream business that I've always wanted. And even though I could've, you know, just dropped it, filed for bankruptcy, and been done with it, I was stoked that this was exactly what needed to happen for me. I always saw it as something that happened for me, and now I get to create this dream business in the exact way that I I want. And that was super exciting for me, so I rebranded the whole thing, redid my whole website, changed everything, changed all the packages.
Instead of taking every single wedding, I rebranded my business to only take smaller destination intimate weddings. I made all inclusive packages and created a whole business around this. Something totally different than what we were doing, but I did now. I'm doing only the kind of businesses that I love, which is really really awesome. I didn't know if it was gonna make money or not.
I didn't know if it was gonna work. I didn't know how it was gonna work, but I just had faith that this was meant to happen. And now I have had the experience. I know how to plan a wedding. I know all vendors. I'm very well connected, and now I can build a business exactly the way that I want. And here's the funny thing. Like, within 2 years so if COVID was in 2020, I would say by 2022, I had my dream business. It had come to fruition. It it came to life.
I am now only doing small weddings. I am making way more than I was making in the marketing firm, making, like, over a $100,000 a year on my own, doing it my own way. I hired my own team. I thought I wasn't good with money, but I now realize I was just I just had blinders on. I was just telling myself I wasn't. I actually I could figure this shit out. It's not rocket science. I can do my taxes. I can keep track of my invoices. I hired a bookkeeper to do my partner my old partner's job.
All of it. And I pay him $250 a month. He does her whole job for $250 a month, which is I mean, why didn't I think of this earlier? Right? And why didn't I have the guts to do this earlier? I have now a team of 4 people who work for me and I manage it all. I'm still at the weddings. I could do all the fun stuff that I love doing, but I don't do all the shitty stuff that I didn't love doing. And I attract only the kind of brides that I love working with. I only do the weddings that I love doing.
I love the smaller, more intimate weddings. I don't like the big, crazy, you know, local weddings. I I just those aren't my people. So I figured out who my people were. I designed a business around it, and then I figured out how to create a team that worked with me and helped embody this vision, which now I it's 2024, and I just freaking love my business.
I love my team. I love my brand. It's it's so me. It's so awesome. I don't know if you guys can hear this, but it is straight up lightning and thundering outside, and it's so loud. I I hope you can't hear it through this microphone. I don't know what's going on. We're in Hawaii, and we are in a literal storm. But, yeah. So now I'm doing 2 to 6 weddings a month, which for me is very comfortable.
I only do ceremonies, only do destination, mostly 90% destination, all inclusive packages, and I have 4 employees. I can travel whenever I want. I only work 6 to 8 hours a week, and I'm making the kind of money that I feel good about, I feel comfortable with. But I've also created a life that gives me a ton of freedom, and that was the biggest thing for me. I didn't wanna be working all these day of weddings.
I didn't wanna be burning myself out. I wanted a business that allowed me time and freedom. And if you remember, I have 3 kids. So I have 3 boys, and they take up a lot of my time and energy, and I wanna be present for their lives. And And I have another business too. Still doing that one. That one makes good money also, more money than my wedding business. And I'm running these 2 businesses. I have 3 kids. I'm going now to, like, sports events 7 days a week, and I wanna be present with them.
So my wedding business really allows me to do this. Oh my gosh. It's like 30 minutes and I've never talked this long. But I hope you found this interesting. And I wanna just tell you some quick lessons that I learned from all of this.
So the first one is tenacity. And this is something I've had my whole life, but it really really helped me to get to where I am now. And it's like you really gotta go balls to the wall all in. And when shit hits the fan, which it will, you gotta dig deep and pull through knowing that all of this is happening for you. I could've broken down and given up so many times, like, when my first boss dumped me for no reason, when my partner betrayed me and stole 100,000 plus dollars.
I I could've just given up. But, no, I was like, nope. This is hap I I mean, of course, I didn't think this right away. But after a certain amount of time had passed, I stopped grieving. I mean, maybe, like, a week or 2. I was like, this is happening for me. I'm gonna make this happen. I I turned it around. I made it I decided that this was happening for me in my favor, and I made it turn into something even better. So you have to have that tenacity.
You gotta be all in. You gotta know that this is all happening for you. Even when you're going through a tough time, even when it's hard, even when it feels like shit is falling apart and you don't know if you're supposed to be doing this, but you have this, like, feeling in your heart that you are. You gotta think like, no. This I can't see it yet, but I know what's happening for me, and I'm gonna stick it out.
I'm gonna stick it out. I'm gonna make this happen. The second thing is and I didn't talk about this earlier, but you cannot scale without structure, systems, and processes. It's taken me years to refine these things until they were solid, and only then was I able to scale. And the only reason I was able to go from, like, negative in the negatives, like, deep down in the negatives to a $100,000 so quickly was because I already had systems and processes in, you know, like, set up for me.
I already knew how to do all that stuff, and I I had a business that was very solid. It was super structured, so I was able to scale quickly because of my experience from previous, you know, weddings. Even though I wasn't doing the types of weddings that I had originally wanted, I had spent a good amount of years setting up these systems and processes, and that is what helped me to scale later quickly. And the third thing is 3rd lesson that I I learned is you gotta know how to sell. Sales and marketing is a whole skill that you need to master if you wanna make money in your wedding business.
It's a part of any business. It's a part of being an entrepreneur, and it's a thing that people don't teach you, but you gotta learn anyway because if you wanna make any kind of money in your wedding business, you gotta be able to sell yourself. You have to be able to sell your services. You have to understand marketing in a very deep level. You have to master marketing and sales.
The 4th lesson that I learned is you need to get really, really good at believing in yourself. The longer I was in entrepreneurship, the more belief I had in myself. I now have a very, very high level of confidence in my ability to start any business. I could start any business and make money at it. I might not be I I didn't always feel that way, and it took years years to establish that.
And so the more you keep at it, the more deep you get into it and you stick with it, the more your confidence will grow. The more you believe in yourself, the easier time you will have making this happen. You and also, you have to be able to communicate this confidence from a place of authority. So that goes back to sales and marketing. Once you have this confidence, you need to be able to communicate it.
The 5th lesson is how you show up matters. Even when things aren't going your way, you still need to always show up professionally. I've always I didn't always do this, that's not true. I used to be a sloppy mess, but as I got further and further into business and having my own business, I realized that how I showed up mattered, and I needed to show up professionally no matter what. So even when I was pregnant, I was pregnant, like, a lot of years while I was in in business.
I was showing up to weddings when I was sick. Like, I had morning sickness. I was throwing up. I was freaking pumping in the car all the time, and I felt like shit, but I showed up professionally. I looked professionally.
I was dressed professionally. I wiped the rope off my shirt, and I showed up like a professional. When I was meeting with a new vendor or a new couple, I always showed up professionally all the time. Like, even when I was showing up to court, when I was taking my partner to court, I dressed professionally. I got, you know, I made my hair nice.
I showed up like a professional, and I can remember that my partner showed up looking like a bum. And I was thinking, serves you right? Of course, you look like a bum. But, yeah, I always show up professionally, especially on wedding days. I don't ever show up looking unprofessional.
And I think when you look successful, you feel successful. When you feel successful, you draw success to you. So that's really important. The next lesson is once you get into a steady flow and over the hump of actually getting your business started, you need to take time to do deep thinking. You need to constantly reevaluate your business and really think about your dream life.
Like, how do I create my dream life with my business? How do I use my business to create my dream life? From and this was something I've I've always done. I don't even know where I learned this skill, but it's helped me significantly. I was always thinking like, oh, this these kinds of weddings aren't really working for me.
They aren't creating the lifestyle that I want. I don't wanna be working my ass off 7 days a week. I don't wanna be at weddings for 12 hours straight. I don't want my feet to be sore for a whole day after, and I can't do shit because I just burnt myself out. I don't want to be up till midnight working all night.
So I started thinking, well, how can I create a business that gives me more time, that gives me more freedom, that gives me more of the weddings that are easy, more of the couples that are easy? How can I create, like, expansion in my week and not have to feel like I'm constantly running on a treadmill trying to keep up? And the more I thought about it, it's like I put it out into the universe and ideas just started coming to me. I was like, oh, I could do this. I could do this.
And it got really exciting, but that would have never happened if I didn't take the time to really evaluate and think about what my dream life looked like and how I could create it. And and then you gotta just have some guts and test it out. And eventually, I I had enough confidence to go all in on these ideas and that's when shit started to really take off for me. So take some time to really think about what your dream life looks like and how to bring that to life. And then my very last lesson, if you feel a pull to do something, if you feel an urge, like, it's not gonna go away.
It's a soul pool, like, your soul is being pulled to do something, and you can try and shove it down. You can try and pretend, like, I'll do it later, but it's gonna keep coming up and coming up and coming up, And it's a sign that you need to just go all in and do it because trust me, if you don't, it's gonna just bulldoze you in the most unexpected way and force you to do it because it's a soul pool. It's like what your soul is telling you to do and it's gonna take you there anyway. So you can either waste a bunch of years not doing it or you can just have some guts and go all in now. And a lot of times, you're not really ready for that, but it is always going to take you there anyway.
So if you have that pull to do something, you have that urge, just do it. It's not gonna go away. Alright, guys. That's all I have for you today. I'm sorry.
I know that was a really long one, and I hope you guys can't hear all the rain and thunder that's going on outside my window right now. But I hope everyone has a great weekend, and I hope you got something out of that. Please shoot me an email if you have any questions about the wedding pro academy. I'm here to help you bring your wedding business into the place where it gives you more freedom, gives you more time, where it can really start taking off. And I want to be able to coach you and help you.
And I'm so good at this. I have so much knowledge, and I really wanna help help you get to where your dream business is and help you get there faster, so you don't waste a bunch of time like I did. Okay. Have a great weekend, guys, and bye for now.
