Jen Sulak, PinkHairJen.com. The importance of niche crafting, authenticity in business, and effective social media strategies for wedding professionals, including identifying target communities, leveraging personal branding, and exploring new opportunities in the industry.
Becca Poutney, @BeccaPountney, a leading wedding industry marketing expert. Becca discussed her new "marketing theme park" concept, emphasizing the importance of understanding modern couples' digital engagement habits and adapting marketing strategies to stand out in a saturated market. The conversation covered topics such as targeting the right audience, utilizing new platforms like TikTok, specializing in unique niches, and the evolving landscape of wedding industry marketing.
Ryan O'neill, Curate.co. Ryan discussed the future of AI in wedding businesses, focusing on automation of manual tasks and improving efficiency through AI agents, while emphasizing the importance of maintaining human oversight and proper implementation. The conversation covered practical applications of AI in marketing, brand voice, and contract analysis, with Ryan sharing his experience with various AI tools. Grok-https://x.ai. Typinator-https://ergonis.com/typinator. Discount code to Wedding M...
Alan Berg,AlanBerg.com, a seasoned speaker and consultant who has been attending since 2007. Alan shares his expertise on handling customer objections in sales and emphasizes the importance of understanding audience demographics for targeting higher-end wedding industry clients.
Twah Dougherty, the founder and creative director of Twah Dougherty Photography, discussed her journey as a wedding photographer and her framework to help other photographers break into the high-end market. She emphasized the importance of authenticity and presence in wedding photography, and shared her approach of capturing genuine moments without influencing the subjects' reactions. Twah also announced her upcoming course and encouraged attendees to reach out to her on Instagram for more infor...
Nayri, wedding fashion expert at Lavella Bridal, shared her approach to maintaining consistency and momentum in her work, her discomfort with being the face of her brand, and her journey from being an introvert to embracing her entrepreneurial spirit. @WeddingFashionExpert, @LovellaBridal, @LovellaPlus. "The Big Leap" by Gay Hendricks.
Colleen Carswell, a fractional COO at StructuredToScale.com, discussed her role in helping businesses enhance their backend systems and processes, as well as the importance of personalized software recommendations. She emphasized the importance of business owners understanding their current workflow and customer journey when evaluating software, as well as the need to verify information about software features before sharing it with clients. The conversation also touched on the upcoming Wedding ...
Anthony Lambatos. FootersCatering.com. The importance of balancing culture with financial stability in a business, emphasizing the key elements of their successful culture and the significant cost of employee turnover. Anthony@FootersCatering.com. @_The_MIBE. TheMibe.com. Purchase tickets for the conference using the discount code "CLINT" for $20 off.
Ian Ramirez. VenueHelpDesk.com. Insights on improving sales processes for wedding venues, emphasizing personalized approaches and clear follow-up strategies. @venuehelpdesk. Facebook group: Venue Insiders Network. Tickets for the Wedding MBA Conference 2025 (November 11-13) at weddingmba.com using the discount code CLINT for $20 off.
Elizabeth Marberry preseason. ElizabethMarberry.com. Elizabeth, CEO of Wedding Dance Coach, shared her expertise on optimizing Instagram profiles, creating targeted content, and using the platform to build relationships with potential clients and vendors. The Strut It Podcast. DM "Refresh" for her Refresh Guide.
Nikita Thorne, head of strategy at Guides for Brides and Big Day Agency, discussed the shift towards social media search and the role of hashtags in reaching the desired clientele. The conversation also covered the importance of categorizing content on social media platforms and the significance of the bio in social media profiles. @guidesforbrides. GuidesForBrides.co.uk
Shannon Tarrant. VenueHelpDesk.com, @VenueHelpDesk. Shannon and Clint emphasized the need for businesses in the wedding industry to clarify their brand positioning, focus on ideal clients, and provide clear information on their offerings.
Renee Dalo, ReneeDalo.com, discussed the importance of maintaining confidence and emotional neutrality. She shared her experience of transitioning from being overly sensitive to becoming more emotionally neutral.
Pre-Season with Marc McIntosh, TeamWeddingMarketing.com. Marc emphasized the challenges of lead generation and the need for businesses to focus on improving their chances of engaging with potential clients, highlighting the significance of clear messaging, transparent pricing, and differentiating themselves from competitors.
Clint introduces the new season of the Wedding MBA podcast, featuring interviews with presenters and experts from the upcoming Wedding MBA Conference. He welcomes Terrica, a wedding planning and design firm owner, industry educator, speaker, and coach with 20 years of experience. Terrica emphasizes the importance of understanding one's pricing and the value they bring to their clients, and she explains her approach to vendor referrals, highlighting her ability to connect clients with vendors who...
Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition.
TikTok and IG Reels Without Paid Ads Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting ...
Create Demand For Your Wedding Business Troy Adams, Owner, Carolina DJ Professionals. Through a combo of messaging, relationships, reviews, and a bit of automation you can make couples chase you versus ghost you. • Boost your close rate to 80% • Build systems that sell • Messaging and automation techniques
Tech Hacks That Give You Back Your Time Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can enhance your business and give you the breathing space you deserve. • Tech to elevate the customer experience • Automation tools to reduce errors • Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24
Google Analytics 4 Guidelines Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4? Let Christie guide you through the new behind-the-scenes world of Google. Google captures over 90% of searches… make sure you’re covered.
Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing • What you can learn from new competitors- using AI
Understand Gender Identity Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions. • What gender identity is and what it’s not • Recognize, represent, and include gender identity in your business • Create a safer space for everyone
Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid more without losing business to your competitors? • Pricing analysis per region • Officiant pricing templates
Next Level Event Timelines Brian Green, Owner, ByBrianGreen. You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon. • A detailed approach to better timelines
Common Legal Myths Debunked Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business. • Elements to enter into a binding contract • Classify employees and independent contractors • General tips for your business
New York Times Submissions with Charanna K. Alexander, Weddings Editor Styles Department, The New York Times. New York Times Wedding Editor Charanna Alexander answers your questions on how wedding professionals can get the most out of media coverage. Successful pitches, clear and insightful quote tips backed by relevant data, and strategies to build relationships with the media. • Craft a compelling story and pitch it to the media • What editors look for in expert contributions...
This Year’s Best Apps with Tanisha Lee, Owner, Collectively Wed. Be the boss of your tech and have your phone work for you. Find the best apps without all the hard work. • Time-saving apps • Apps that track your schedules, projects, and budget • Newest apps you will absolutely love. Motion, Harpsen, Claude.
A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants. • Reduce creative burnout and save time • Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly
Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game? • Best ways to find new leads Overcome sales objections
Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com. It’s time to give wedding shows another chance. Make every face-to-face event work for you. • Pre-show marketing campaigns • Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group
