Myrna Daramy - Is Your Website ADA Compliant? - podcast episode cover

Myrna Daramy - Is Your Website ADA Compliant?

Oct 17, 202231 min
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Episode description

Right about the same time that I asked Myrna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA - Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer is that all of us should do it, but is it required by law. While this short episode can’t answer all of your questions, it will give you some ideas and tools to make your site accessible to more people… people with different abilities. And… Myrna has a special offer for all of you to save on making your sites more accessible! (see below)

Myrna Daramy is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. Over the last 15 years, she’s partnered with hundreds of bridal brands, educated over 500,000 creatives to optimize their web presence, and helped business owners overcome the overwhelm of tech.

Social media handles:

Save $50 off making your site more accessible:

Use this link: https://www.myrnadaramy.com/offers/Fzcbwn7r?coupon_code=WBS-ALAN-BERG

Use Promo code: WBS-ALAN-BERG

As promised, here are a few free resources that will review your website and test for ADA compliance:

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com 

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

©2025 Wedding Business Solutions LLC & AlanBerg.com

Transcript

Myrna Daramy - Is Your Website ADA Compliant?

Right about the same time that I asked Myna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA - Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer is that all of us should do it, but is it required by law. While this short episode can’t answer all of your questions, it will give you some ideas and tools to make your site accessible to more people… people with different abilities.

Myrna Daramy is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. Over the last 15 years, she’s partnered with hundreds of bridal brands, educated over 500,000 creatives to optimize their web presence, and helped business owners overcome the overwhelm of tech.

Social media handles:

Instagram: https://www.instagram.com/myrnapdaramy/LinkedIn: https://www.linkedin.com/in/myrna-daramy/

Save $50 off making your site more accessible:
 Use this link: https://www.myrnadaramy.com/offers/Fzcbwn7r?coupon_code=WBS-ALAN-BERG
Use Promo code: WBS-ALAN-BERG

As promised, here are a few free resources that will review your website and test for ADA compliance:

Accessibility Checker - https://www.accessibilitychecker.org/Web Accessibility - https://www.webaccessibility.com/AccessiBe Testing Tool - https://accessibe.com/accessscan

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

Apple Podcast: http://bit.ly/weddingbusinesssolutionsYouTube: www.WeddingBusinessSolutionsPodcast.tvSpotify: https://spoti.fi/3sGsuB8Stitcher:  http://bit.ly/wbsstitcherGoogle Podcast: http://bit.ly/wbsgoogleiHeart Radio: https://ihr.fm/31C9MicPandora: http://bit.ly/wbspandora

Below is a full transcript. If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or contact me via text, use the short form on this page, or call 732.422.6362

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

- Is your website ADA-compatible? And what should you do about it? Listen to this episode and find out. Hi, it's Alan Berg. Welcome back to another edition of the "Wedding Business Solutions" podcast. I am so happy to have Myrna Daramy, Daramy? Oh, I said it wrong.

- Daramy.

- Daramy, okay, Daramy. Myrna Daramy. I knew I was going to do that. And I wrote it down too. But Myrna and I have crossed paths before, and she was connected with me through Mark Chapman, who's also been on the podcast here, talking about ADA compatibility for your website. And coincidentally, someone emailed me this week, saying that her brother got in trouble for not having his website be that way. And the timing couldn't have even been better. So Myrna, give us the quick story about your business. Your business is Myrna & Co. What do you do?

- So Myrna & Co. is, as I call it, a tech translation for the modern business coaching firm. Long story short, all that means is I act as an advisor to many different businesses when it comes to utilizing tech and optimizing either their outward appearance and also internally their workflows that they have to make their businesses more effective.

- Okay, so not just in terms of ADA compatibility, but just total business solution.

- Total business solution, exactly. ADA is just one other aspect that needs to be paid attention to now.

- Okay, so let's start with the basics here. ADA is...?

- The Americans with Disabilities Act, which was created in 1990. Long story short, it was never really applied in the world of digital, but of course, fast forward with all the uses of tech and how digital we are today, it is now applying to the world of the web. So in that, there's a lot of shades of gray. However, there's trying to streamline and give guidance on how ADA impacts businesses right now, so.

- So just like with most things in the world, if you don't have a particular disability, you wouldn't notice that a particular website was not easy to read if you had sight problems or if you were blind. You would not realize that if you were hearing impaired that a video didn't have, it had sound or didn't have sound because we wouldn't pay attention to that. And that is the bias of those that don't have that particular issue in our lives. I just spoke at the Catersource/Special Event show conference, and there was a gentleman in my audience who has been there before at other conferences, and he had people signing for him because he's deaf. And I've learned how to speak both when I have translators, and this case, it is a translator, it happens to be ASL, American Sign language, that when I'm speaking to someone like this guy named Matt, I would look at Matt when I'm talking, even though someone else is signing because I'm talking to him, I'm not talking to the signer.

- Exactly.

- And when they do translating, I know the translator, if it's simultaneous, is summarizing what I'm saying. So I've learned how to do that. I've also added captioning onto my videos. And the reason I did it though, Myrna, was I heard that 80% of videos online were watched with the sound off.

- Exactly.

- But that's people who could hear it-

- Right.

- That are watching with the sound off, but then there are people that are not. So what are some of the things that you can do, need to do, might need to do, in terms of making your website compatible? Because I just mentioned a couple of things, vision impaired, hearing impaired.

- Yeah, absolutely. You are so on a great path on this, because yeah, the goal is, you have two things. You have ADA compliance and then you also have accessibility. So you've basically nailed what it means to have your content more accessible to people who may need other options, right? Giving people options. In order to really consider ADA compliance and really take it to the next level, you need to be also cognizant of providing your information, whatever you've uploaded on that website page, to be able to be absorbed or received in multiple ways, okay? So to your point, it means adding transcriptions or subtitles to any of your videos. If you have images, adding alternative text to those, which is kind of behind the scenes, but it's something that search engines and behind-the-scene coders read in order to make context of images. If you do have colors, a lot of colors on your website, making sure that there is some kind of contrast ratio between the font, the wording, and also the images. Also very important because if someone has any color blind ailments, they won't be able to see the content and have a good user experience. So bottom line, it's all about trying to give universally a great user experience on any content you put online. So alt text is a big one. I think I put that one out there. The other thing I would say also a big one is the fonts that you're using. Make sure that they're not too small. Make sure that they're not illegible, they're not too scripty, where it sometimes could be misconstrued as different letters. That's a big one. I think a lot of people need to just be in constant just review of. I'm trying to think what else. There's other things, too.

- Right.

- Because here's the thing, people who have any disabilities typically utilize assistive technology, basically, readers or other devices, to help them be able to make context of whatever they're viewing on the web page. So screen readers. If someone does have any impairments when it comes to hearing, they're going to use either audio amplifiers. If they have any blind impairments, they're going to probably be using a screen reader. So you just want to be mindful of how the content that you have on your web page can be absorbed in different ways.

- So a few things you said there, which actually apply to all websites, not just for people with a disability, fonts, good contrast on fonts.

- Yes.

- In general, we want to make it so everybody can read it. Scripty fonts should be a no-no regardless because they're hard to read for anybody. And a lot of people misuse them, like they'll use a script font and use it in all caps, which is not what it's intended because the capital letter isn't meant to feed into the other letters. The lowercase letters are meant to flow together properly. So they'll misuse it. Colored backgrounds, again, not just for people with color blindness. Colored backgrounds, just make it harder for all of us. And I tell people, they're not just comparing your website to other websites of other professionals in what you do, so other officiants, or other caterers, or other photographers, or whatever. They're comparing your website to every website they visit.

- Exactly.

- And if your website isn't easy to use, they'll leave. I mean, I did a presentation years ago called "Five Reasons Why They Leave Your Website in Five Seconds." So they'll leave. So the contrast is an important thing. Are there particular fonts that are more friendly to the screen readers?

- No.

- Okay.

- So as long as it's a Google font or it's one of the web-based fonts. Because I know a lot of people do try to use some customized, personalized font. But if they're universally on a Google cloud, like the Google font, you're pretty much going to be good to go.

- Which is why we went with Google Open Sans for my website, which is not Aerial. It's not Arial. It's not Calibri, or Candara, or any of those, which are Humanist fonts, which for those of you that don't know, it's a sans serif font, so it doesn't have the little flourishes on the ends, but it's got a little something. It's not as plain as an Arial or something like that. It's got a little something there.

- And my favorite.

- I figured if I used Google Open Sans, it was Google's font, Google must like that. The alt text, for those of you that do your own web stuff, when you upload a photo, you're allowed to put in the, it'll say the description. There's a caption if you want to use it, but that might show on the page. There's the alt text, which is what Myrna's talking about here, the alt text. I think there was a third. Or maybe that was the three things.

- I think that was the three, yeah, yeah. Those are the majors. I think are the big ones.

- Right, and the name of the file.

- Yeah.

- Right, and the name of the file for SEO, Myrna, it should not be 4672.JPG, right?

- Absolutely not because no one can make any context of what that means, but maybe you who probably created that.

- But you mentioned SEO, you help people with SEO. And I've had Matt Campbell on, talking about SEO and stuff. The file name should describe what's in the picture as well. And then the description now doesn't have to be like something-something-something, you can actually write a sentence there because that's what you would want for that person that does. What is this picture? I'm blind. Tell me what's in this picture. You could actually, literally write a description of that in real words, right?

- Exactly. You put it in layman's terms. I always advise people when they're creating these alternative texts with their images is to provide it from a standpoint of what exactly is the main point that they want someone to get from this image. Because you know, you know how it is, Alan. People could use the same image, especially in bridal. You'll have someone use the same bride and groom, or the same groom and groom, the same couple. And the short story of it is, Ben and Jerry may be the groom and the groom, no one may know who Ben and Jerry are. So you don't want to necessarily say that. You want to actually say, give some caption to what the actual image and context is about that's indicative of your brand. So I always tell people to make sure when they're creating these alternative texts to make sure that it's, what is it that you want someone to take away from this image if they were to view it on your website?

- And is the alt text when they hover their mouse over it, is that what shows up?

- That is what can show up, yes. Sometimes it happens. Sometimes it doesn't. But on the back end, it is what is attached to that image. So screen readers read that. Search engines also read that. So it's important to have it.

- Right, so if you want to help your SEO incrementally, write better descriptions, have better file names, put in that alt text in the background for the reading there. The contrast, we already said that was important, right? So this is for people that are visually impaired. It's going to help those things there, as well as helping your SEO. And then if you have someone like who was in my session who is hearing impaired, if you have videos... Now, I have it. Again, I put the captions because I heard 80% of videos online will watch with the sound off. Is that still pretty accurate?

- That's still pretty accurate.

- Okay.

- I mean, it depends on if I'm in an area that's noisy, I won't be able to hear it.

- Right.

- I love the captions because then it allows for me to absorb that content in a way that I can actually understand what's happening as opposed to I'll just watch it later on. So it gives people the option. One thing I want to add, which I didn't even think about, but something that's also very important is the call to actions that you have on your website pages. The whole concept of saying "Click here", or sometimes just learn more... is not actually very clear, especially to a screen reader. So if you can provide a little bit more directive, that always, always, always is a better way to go. So "learn more about" whatever, if you have like the text or the hyperlink information, putting in there with keywords of what they're going to do is also a better angle and a better way to not just optimize your site from an SEO standpoint, from an ADA-compliant standpoint as well.

- And well, it's actually, this is just the same common sense for conversion. If you say, tell them why they're contacting you and then make it easy to do it, more people will do it as opposed to just listing your contact information with no context as to, well, why.

- Exactly.

- Or a site I was actually reviewing this morning where there weren't very few, if any, calls to action. Or the other end of that, which is, people know this is a pet peeve of mine, "Book us now".

- Oh, yes.

- Am I really going to book you now if I click that button?

- Uh-huh.

- Because I don't want to click that button because I just want to ask a question. And people are like, "Well, yeah, but I want them to book me." I know you do, but they just got to your website, and now you're saying "book us now", and they're like, back off, lady, 'beause I just got here, so.

- Exactly, yes.

- No, no, I don't want to do this. So being... Again, it's interesting how this so much parallels just common sense for websites in general.

- Right.

- But some of these things are more specific, like having the alt text, having the things for the ADA compatibility. So a couple of things here. One is who needs to do this from a legal standpoint? Because we know that everybody should. We would want to make ourselves as accessible. If you had a storefront, you would want to make sure that it was handicapped-accessible, that somebody could come in in a wheelchair or something. You would do that. Who needs to, from a legal standpoint, make their site compatible? And then we'll talk about what that means to make it compatible.

- Exactly. So just recently, March of this year, the Department of Justice for our federal government issued a statement to update us all that the ADA compliance, or the ADA, the Americans with Disabilities Act, does definitely fall in line, article three, specifically, with websites and businesses who have websites because public accommodation is the question mark. But here's the reality, on the web, everything is public accommodation. So technically speaking, we all are legally supposed to abide by the ADA.

- Okay.

- The discrepancy is the guidance and what the guardrails are to do that are. So depending on the state, depending on where you're located, depending on what type of business you have, it can be many shades of gray as to how much you need to abide by this rule, so.

- Okay.

- It's one of those... The quick answer is, yes, everyone actually is basically liable to abide by the ADA. The longer answer is it depends on your type of business and your audience and where you're located, so.

- Okay. So is there a tool online that you could go and say, is my site compliant?

- Yes.

- Okay.

- So this is... We talked about this a little bit before we started the recording. But I actually got involved in this, because three years ago, I had a bridal salon of mine, a client, get a demand letter stating that their website wasn't accessible. And at the time, I knew of ADA compliance because it usually always was geared more toward hospitals, any type of real public accommodating platform. Like if you're a government, hospital, same kind of, same type of scenario as like a physical space as ADA would be applied.

- Right.

- Fast forward, she gets this demand letter, and it was like nothing really could be done aside from either, A, updating her website, or B, really trying to figure out if there was a solution. So it sent me on this quest to figure out there has to be something out there that's not as complicated as redoing a whole website. So now, you fast forward, I actually had partnered with a company that has created what's called an application overlay.

- Okay.

- Very unobtrusive. And it actually meets people where they are. Where at the time of them visiting your website, they can manipulate it based off of the need that they have. So whether they do have any vision impairment or hearing impairment, or even if they have cognitive disabilities, it can actually match and meet them where they are. So they'll have different functions that you can add that manipulate the website, but it only does it to that person, not to everyone, which is great.

- Okay. But how do you find out if your site currently is deficient, and in what areas?

- So there are several tests out there that someone can do.

- Yeah.

- If they were to go to webaccessibility.org, there's several tests that they can actually run their website through. They're all free. There's another one called Siteimprove. So literally, there's tons. If you just Google it, you can find some tests, and that will allow for you to know whether or not your site is actually making the cut or not, so.

- Okay.

- Yeah.

- And I'll ask you to send me some of those so I can put those into the show notes.

- Absolutely.

- Because I want to check mine as well. Now I have previously googled ADA compatibility because I've had people ask me this. And again, you do get this confusing thing where if you had 100 employees or less, you didn't have to do it and stuff. So what you're saying is that may or may not be the case depending upon where you live and what your business is.

- Exactly. So yeah, now that's really deeming towards the physical aspects of things.

- Okay.

- But you fast forward to the fact that now the web is now playing a role here, now it doesn't matter as much. You're correct.

- Right. Because people listening could be solopreneurs, like myself. They could be small businesses, two, three, four, five people. They could be larger. They could be a venue or a caterer that has a lot of employees that are part-time employees, right?

- Correct.

- So there's all of this-

- All those different, yup.

- Gray area.

- They could be brick and mortar, but then just have a face front, like a face on the web, like a basic website. Or they could be total e-com. Correct.

- Right. And a lot of people are, again, service businesses that do their business out somewhere else, so people don't come to them. Nobody comes here to me to my office over here, so I don't have that physical need, but I'm dealing with people around the world. So now, is there any complication of this if you're doing business across different states or even international?

- No, because there are some guidelines that the Department of Justice does kind of request us to follow.

- Okay.

- And those guidelines, it's called the WCAG website. I forget what the acronym stands for, but it's WCAG is the organization that has created these guidelines that we're all supposed to abide by.

- Okay.

- And those guidelines are universal. They are global.

- Okay. Okay, so again, doesn't matter the language, doesn't matter the country, you should be good on that. So again, from a global standpoint, in a perfect world, all of our websites would be compatible just so that we're accessible to anyone. Whether or not you've ever done business with someone who does have a particular challenge with accessing your website, the next one that comes might, or you might have lost a customer because your site wasn't, right?

- Yeah.

- And you wouldn't know it. Somebody came to your website, couldn't read it because they were visually impaired, couldn't read your website. It couldn't read it to them because it wasn't able, right?

- Exactly.

- There are so many different ways where your website could be costing you money rather than this. Now, the things to make it compatible, are these expensive things?

- No, they're not. They're literally... And I, like I said, partnered with this company. It's like a $500 annual licensing fee.

- Okay.

- And it's amazing in that it's very unobtrusive and it's very cost-effective. I will say, Alan, you just reminded me and prompted me on something. I had a client, actually, where they had this application overlay on their site, and because they had it on their site, they actually were awarded a big contract with a huge company. And it was just specifically that other company was like, "Because you took this into account, we selected you." Which to your point, I think it definitely does create an opportunity. I've been saying this in a lot of my speaking engagements where diversity does create innovation, sure, but what accessibility does and ADA compliance does is it basically opens up the door for more opportunity. So I feel like it's important that people realize that, especially from this demographic, when they do see that you've taken this time to make an effort, they are loyal like no other, so.

- Right. And that, again, the reaction that I had from Matt, when I told him that my YouTube videos were, the transcription was, the captioning was done by a person, not by the automated, he was so thankful because the automated transcriptions are not good.

- No.

- I'm just think about I was sitting in a bar the other night, and there's sports going on on TV, and the automated captioning is going, and it's pretty funny. It's pretty funny to watch. It's kind of like the directions that you get that were definitely someone who doesn't have English as their first language that are writing the instructions. It was kind of like that. And I didn't want that. So we take the extra time and money to do that because that's one of the, actually, one of the things that cost me the most about my podcast is actually having these transcriptions done. Like this with you and I for a half an hour at $1.50 a minute, it's going to cost me $45, $50 to have this transcribed. And maybe some people will need it, maybe they won't need it, but it's done because if somebody does, it's correct.

- Exactly.

- The names are spelled correctly, the grammar is correct, and things like that. And then it's on my blog as a transcription, so if someone would prefer to read it or have their screen reader read it to them, they can read the whole thing. I also then take that transcription, which comes in as one big TXT file, and I break it into paragraphs so that it has that. Again, because the screen readers will recognize the paragraph breaks, and hopefully not read it automated.

- Run on. Yeah, it's like a run-on sentence. Correct.

- Yes.

- Yeah.

- Which one, 1400-word paragraph. There you go.

- I mean, it's such a win-win, because even from an SEO standpoint, the fact that you go through the effort of doing this, it also is leveraging you to have repurposing content that you can then create a blog from and so forth, so.

- Yeah.

- So many wins that can come out of just going that little extra step, for sure.

- Yeah. Yeah, I used to blog once a month, and now I blog six times a month because I have six podcasts that come out every month, four of mine and two guests.

- There you go.

- And they're all long because they're all anywhere from 4 to 12 minutes myself and about a half an hour with a guest. And think about how many words we're saying here in a half an hour.

- Exactly.

- And the funny thing is I did a podcast that said, "I don't really care about SEO, should you?" And it's only because I'm not looking to get new customers that way.

- Right.

- I want people who already know me and they're looking for me as opposed to somebody like me. And so the answer for you might be different, but for me, no, I don't really care.

- Yeah.

- It doesn't mean I don't pay attention to it.

- I was going to say, you're doing the right things foundationally so that you don't have to worry about it, so it's all good. Yeah.

- Exactly, exactly, so. So fonts, colors, captioning, the making sure the screen readers, the calls to action. Anything else that we've left out here in terms of what... What does your overlay do?

- So well, let's just start off with this. There are about 38 factors-

- Okay.

- That deem a site... And there are different levels of compliance here. There's like level 1, level 2, level 3. The average is level 2. And so there's about 38 factors that are all taken into account to say whether or not a website is deemed ADA-compliant or not. So we just named like the top like four or five, but there's like, like I said, additional. So I do have an extensive checklist that goes through all of the things to try to help people. But yeah, so back to the overlay, the overlay actually pretty much accomplishes majority of them. Again, it's one of those things where it would never probably be able to do every single. Because here's the reality of anyone who has any type of different ability, they're variable, right? There's a spectrum of what they could or could not experience.

- Right.

- And I'll tell you, too, I didn't mention this, but when I started to deep dive into this, I also took the liberties of spending a lot of time with people who were within this demographic, so I can understand. Like I understand being from a marginalized demographic myself, as a female who happens to be a woman of color who also happens to be in the world of tech. I understood a lot of it, but I wanted to deep dive further. So I spent literally during COVID time on, what's it, Clubhouse. I was in these talks with these people just learning and just absorbing and just loving on them and just appreciating their perspective because it allowed for me to understand this in a whole different way. But what I wanted to say is, like I said, there's so many different, different unique abilities that could cause someone to not have a better or just as good of a user experience on a website. I will say the overlay tries to encompass all of them, even though that's very difficult to do, so.

- Right. So just like with a tax audit, your chances of somebody coming to you about this, I mean, there's a lot of websites out there, why would they go after yours? Are there certain businesses, types of businesses, types of websites, size of businesses, that might be more vulnerable?

- Targeted? I've been thinking about that. I want to say, no. It all comes down to... Because like I said, I've had bridal salon be issued a demand letter. I've had an event planner issued. So it doesn't even... And I thought, I was like, oh, maybe it's like someone who's brick and mortar.

- Right.

- And then service. No, it actually didn't make a difference. I even had a photographer receive an email. So I would say if you are a brand that is very well-known in your genre, I would say definitely want to pay attention to this because that's just more eyeballs on you and making you more of a target for someone. So it's something to think about. Otherwise, I would say, like I said, if you started small and did something like just take your site through one of those audits to see where you fare, maybe if you feel inclined, and especially if D&I is something of importance to you, adding some kind of accessibility statement and/or something on your website to say that you are at least aware and trying to make as much of an effort as possible to make yourself more accessible. And then the third would be-

- Where would you do that?

- What'd you say?

- Where would you do that, that statement?

- Similar to how you have your terms and condition and your privacy policy.

- Okay, okay.

- You can create an accessibility statement.

- Okay.

- I would also say, and the beauty of this overlay, it actually comes with an accessibility statement, so that kind of has you covered as well. But the other thing I would say is if you really wanted to go move forward and actually invest a little in this, I would say definitely looking into an application overlay would be a way to go as well.

- Alright. And we will certainly have a link to your site so they can find out more about that. And I'm very curious to run mine through. Something came to mind when you mentioned photographer before. So if you're... Most of the photography sites that I see have way too many pictures and not enough words.

- Yes.

- Which if you... I can imagine a photographer thinking, well, I know why they do that because they copy each other and they all have a lot of pictures, not a lot of words. But thinking about someone who might be visually impaired, and photography could seem a little odd, because if they can't see the pictures, do they care about the pictures? But it reminds me of a story years ago, we had a friend who was blind. He was actually a personal trainer at a gym that my wife worked at. The guy was amazing. I remember going to his apartment, and he would always talk about how he watched TV last night. "I watched this show." Which meant, obviously, he was listening to it. He would go to the movies with his friends to go to the theaters and stuff. And in his living room, he had a pretty big TV. In his bedroom, he had a little, small TV. And I said, "Bob, I know you watch TV, but why do you have such a big TV in your living room?" And he said, "I have friends."

- I love it.

- And again, shame on me for my bias that I come in with. Yes, I know that you're listening to the show, but you could do that on a little, tiny set, but duh, your friends might come. Photography, you might be visually impaired. Your partner might not be visually impaired. Your family might not be. They want pictures.

- Yeah.

- So a photographer now, they would have to do stuff in the photos, right?

- Correct.

- So that would be back to the descriptions and the alt text.

- That would be back to the alt text, correct, and the naming, correct.

- So, but really describing what's in the picture then, like as if you're talking to that person who's visually impaired to say-

- Exactly.

- This is what's going on in this picture, but really describe it, which then could help your SEO, right?

- Exactly. It's like, yeah, it just keeps on going from there. I mean, and if you notice, too, Alan, every platform now, especially, and I call this the FANG, it's like the Facebook, Apple, Google, Netflix. You know? All of that. They all have invested in the last year so much in terms of accessibility, so much so that you go on Facebook, you go on Instagram, they've provided tools to make things more accessible. Now you can add alternative texts to your images so that people who are going through their feed can know what that image is about. They've even added some additional features to make it so that the context of your alternative text is now searchable, like within their search engine. So, I mean, there's so many things now where people and I think the world is ready to understand that people absorb content in different ways. And so how else better to accommodate that but making it more accessible and thinking through like how someone is receiving the content that they're visualizing that you're publishing and putting out there, for sure.

- And if all of us could do what you did, which is basically walk a mile in someone else's shoes to understand, okay, this is how I'm accessing your website. No, it can't read it to me. No, I can't hear what's going on in that video. Or I'm visually impaired, but I'm not totally blind, so the contrast of that was a problem for me, or that font is too hard to read, and all these different things. Just like not being responsive for mobile is a problem for all of us.

- Right.

- We go onto our phone. I actually just had that this morning with someone. He had his price list on a PDF on a page. Well, his site was compatible. And then all of a sudden, this tiny little PDF shows up. I said, "Well, you're 98% there. You didn't quite get us the whole way there." Okay, so if somebody wants to find out more about you, I will put this into the notes, but what website should they go to?

- So they can go to myrnadaramy.com, very easy. And in terms of finding me on social, anything Myrna Daramy. Well, let me not say that because we had a scenario. I, somehow, some way, have become an infamous bitcoin trader, which is not me. I'm just going to say that out loud and let everyone know. But if you go to Myrna P. Daramy, that is my official link to all the things. We'll put the links into the show notes so that you can actually click on the link and go there without getting what I got, which is somebody messaging me pretending to be you-

- Yes.

- As many of us have unfortunately had that. And I do have a little bitcoin myself, but I am not a trader. I'm not trying to sell you any. So there you go.

- Yeah.

- Myrna, we could go on for hours like this, but thank you so much for joining. I will put into the show notes. And I'm going to run that test.

- Yes.

- And then get you to do that overlay-

- I'll send you some link.

- On my website because I like to be proactive and not wait for it to be a problem. And I think what came to mind when who could be vulnerable, anybody, because if someone goes to your site and it is not accessible, they could make a complaint, right?

- Correct.

- And that's where it could be a very small business could get in trouble because somebody's, just your site wasn't accessible for them.

- Exactly.

- So we don't want that to happen to anybody, so that's why I have Myrna on. So thank you for joining me. Thanks to Mark Chapman for introducing us again, reintroducing us.

- Yes.

- And I look forward to seeing you at another conference.

- Same. Thanks so much for having me. It was an honor.

- Thanks. 

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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