The Getting Closer to 0_o Edition

This episode starts with the realization that we're about to mark the 20th anniversary of Google's infamous November 2003 Florida Update. That update was a day the search universe changed, much like the universe is rapidly shifting due to more recent changes introduced in a much more recent November. Hosts Jim Hedger and Kristine Schachinger use the history of organic search and events from the past week as a platform to look at the sweeping changes brought by the introduction of AI elements in search. Along the way, we help with some SEO myth-busting, joke about how to ultimately block Google and all other bots, talk about the growth, intention, and implications of various AIs at various search engines, and rage-joke about the trajectories of Twitter-X. This is a passionate, funny, and quick-paced conversation that plays with the borders of technology, user intent, and policy. - A special thanks to our sponsor, AudienceKey!