June 2021 Core Update and Google Search Central UnConference 2021

June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say.

Google Search Central UnConference 2021
https://www.seroundtable.com/google-search-central-unconference-31568.html
•June 21st, 11amET
•Application to attend is necessary, space is limited

Search ain’t Stable Sunshine
https://www.seroundtable.com/google-never-be-stability-in-search-31566.html
“Here's a secret: there will never be stability, unless someone turns off the internet.” John Mueller, 2021

Google working to demote slanderous content
https://searchengineland.com/google-demotes-slanderous-content-in-search-through-its-predatory-sites-algorithms-349449
13:58:47 From jim hedger : Digital Marketers Association Napa Valley Conference

Unique Content above fold

Delete old-Sitemap when done. Keep XML sitemap, just to show them you’re sorta serious

Take care of your bad links. If you get a manual link penalty, Google expects you to do more than just disavow the links. You should document attempts to get them removed and include that documentation in your reinclusion request.
https://www.seroundtable.com/google-unnatural-link-manual-actions-clean-31552.html
Google trying to treat nofollow, USG, and sponsored link attributes differently.
"we do try to understand these and try to treat them appropriately so I could imagine in our systems that we might learn over time to treat them slightly differently." Then John added another line to downplay that difference, saying "but in general they're all with the same theme in that you're telling us these are links that are placing because of this reason and Google doesn't need to take them into account." John Mueller

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