Google Page Experience update is slowly rolling out

Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experience

June 2021 Core Update v1 done. July 2021 Core Update V1.5 still to come

Google serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Information
https://searchengineland.com/new-research-shows-google-serves-almost-half-of-all-ad-traffic-on-fake-news-sites-349702

Google tests article carousal for some US based authors in limited mobile rollout.
Evidence of usefulness for EAT? Not really but maybe a step towards...
https://searchengineland.com/google-tests-article-carousel-for-some-author-knowledge-panels-349678

SEL’s SEO periodic table 2021 edition is up

Ain’t no trick to it, just make good sites with good content.
https://www.seroundtable.com/google-trick-search-31612.html

Site quality can be a metric for individual pages. https://www.seroundtable.com/google-quality-site-level-signal-31596.html

Search Console Insights – All the Good News that Googly enough to share
https://www.searchenginejournal.com/google-introduces-search-console-insights/410570/

Google My Business makes it easier to mind your business
https://www.searchenginejournal.com/google-adds-more-ways-to-edit-business-profiles-in-search/410857/
“Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps.”
https://searchengineland.com/facebook-testing-virtual-reality-ads-in-oculus-vr-349694?

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