Google(AI) IO

Google announced major changes to search results as artificial intelligence-assisted search becomes part of Google's information universal ecosystem (*except for Canadians, Germans, and a small gaggle of other unfortunates whose governments find themselves arguing with Google) 

In this show, Jim Hedger and Kristine Shachinger talk about the biggest announcements from Google IO and how coming changes will affect the business and practice of SEO. We discuss Google Perspectives, About This Image, Google Maps Immersive, Google Helpful, and a host of other Google search products and services that are or are soon to be directly influenced by AI-driven results sets. We also cover changes to Google's Core Web Vitals, and how the statement, "What does this bring to the existing information table?" is one of the best questions to ask when considering the true value of content.