Webcology - podcast cover

Webcology

WMR.FM Formerly Webmaster Radioredcircle.com

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

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Episodes

YummyMummyClub; Parked Domain Pages; Inbound Link Counts

We learn about the YummyMummyClub as we speak with journalist, TV personality, former MuchMusic VJ, writer and composer Erica Ehm. Headlines this week include Google Going After Parked Domain Pages? Watch Your Inbound Link Counts; Torontos Village Idiot Mayor Makes Boing Boing. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 19, 201253 min

Facebook buys Instagram: Good or Bad for the IPO; Yahoo Layoffs and Reorganization

Facebook buys Instagram: Good or Bad to Buy Before for the IPO, and will they try to buy Pinterest. Jim and Dave also discusses the Yahoo Layoffs and what CEO Scott Thompson plans for reorganization. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 12, 201256 min

Unnatural Links; Deindexing Blog Networks; 50 New Google Search Changes

Google Cracking Down on Unnatural Links, Deindexing Blog Networks; New Yahoo CEO Scott Thompson sweeps out 2,000 employees in purge; Breaking Down 50 New Google Search Changes. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 05, 201256 min

Over Optimization Penalty; Evolution of Google With Social Search

Jim and Dave discuss Google and the Over Optimization Penalty that Matt Cutts announced to allegedly level the playing ground. They also discuss a Bill Slawski post on his SEO By The Sea blog about the Evolution of Google With Social Search. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 30, 201255 min

Former Googler Opens Up About Google +, Privacy; Forbes Rant

Jim and Dave discuss how former Googler James Whittaker openly blogs about about how Google is now obsessed with harvesting peoples private information and saying their social media efforts with Google + have been a failure threatened by Facebook. Jim also serves an extensive Forbes rant. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 15, 201254 min

Google +1 Button Goes Red and Gives Thanks; How To Blog Posts

Google has made a couple of changes involving the +1 buttons, including that the color scheme is changing to white and red, plus Signed-in Google users can now thank others for hitting the +1 button. Jim and Dave also discuss a Search Engine Journal post entitled Are We Putting Ourselves Out of Business With All These How To Blog Posts? Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle....

Mar 09, 201252 min

Resources for Stocking Your Internet Marketing Toolkit

Resources for Stocking Your Internet Marketing Toolkit, Dave takes us through a Search Engine Watch post that helps us separate the good from the bad, the expensive from the inexpensive and figure out how to tell when the price difference is worth it? Jim and Dave discuss the Death of Conservative activist Andrew Breitbart that lead to lots of negative Twitter comments. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy...

Mar 01, 201254 min

Link Building and Analytics

Talking Link Building and Analytics as Citation Labs Founder Garrett French and SitesWithoutWalls founder Kristine Schachinger join Dave and guest host Terry Van Horne. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 24, 201253 min

SOPA and PIPA Equivalents C-11 and C-30 Threaten Canada

Jim and Dave discuss Bill C-11, the Canadian equivalent to SOPA and PIPA in the US and how the entertainment industry is lobbying to persuade the Canadian government to accede to their demands for highly punitive restrictions on copyrights. They also comment on Bill C-30, the Protecting Children from Internet Predators Act. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 16, 201253 min

Google Screenwise, Chrome for Android, Blackberry 10 OS

Google Screenwise Pays You To Give Up Privacy and Surf The Web With Chrome; Chrome Web browser comes to Android phones and tablets; Blackberry 10 operating system coming soon. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 09, 201254 min

Facebook IPO, Living and Dying on Search Analytics

Facebook filed papers Wednesday to raise at least 5 billion dollars and begin to sell stock this spring.How to Understand Your Google Not Provided Traffic. Jim and Dave also discuss a Search Engine Watch article from Miranda Miller entitled Google, Bing and Yahoo in Partnership to Sell Top Organic Local Listings?. They uncover some reported irregularities Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out:...

Feb 02, 201256 min

Everything is Measurable. What about Google Search Plus Your World?

Everything is measurable. How does that idea relate to Google Search Plus Your World? Jim notes that many old-time SEOs are suddenly consulting to new tool makers. This indicates A) a recgonition of SEO as important and B) recognition that changes make current/old metrics obsolete. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jan 26, 201253 min

SOPA and PIPA Postponed

The Controversial Protect IP Act legislation (PIPA) and Stop Online Piracy Act (SOPA) asd Congress declares it needs more debate. SEO Rockstars host, SEMPO President and Director of Thought Leadership at Rosetta Chris Boggs gives us his take. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jan 19, 201255 min

Looking Inside the BlueGlass

Looking Inside the BlueGlass as Jim and Dave welcome BlueGlass VP of Marketing / Managing Partner at BlueGlass Interactive, Loren Baker and the newly appointed Chairman of the Board Richard Zwicky. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jan 13, 201251 min

New Yahoo! CEO Scott Thompson; Search for Santorum

Jim and Dave analyze the hiring of new Yahoo! CEO Scott Thompson, the task he has at hand of restoring the search engine to prominence and the overwhelming factors that he will have to overcome. They also discuss Rick Santorums near win in the Iowa caucus results and how it rehashed his Google problem for when you search for Santorum on Google. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://re...

Jan 05, 201254 min

Internet Marketers Year in Review 2011 Roundtable Part 2

Internet Marketers Year in Review 2011 Roundtable with panelists Jonathan Allen (Director, Search Engine Watch), Rhea Drysdale (Chief Executive Officer of Outspoken Media), Bill Slawski (SEO consultant and author of SEO by the Sea), Thom Craver (Web and Database specialist for the Saunders College at Rochester Institute of Technology), Cindy Krum (Chief Executive Officer at MobileMoxie, LLC) and David Harry (Owner and Sifu at SEO Training Dojo). Support this podcast at — https://redcircle.com/we...

Dec 22, 201112 sec

Blocking Search Results; AdWords Remarketing

Former Formula One President Max Mosley is hoping legal action will force Google to block search results linking him to an alleged Nazi-themed tryst with several women. Jim and Dave also discuss AdWords remarketing and video from Matt Cutts that discusses How can good sites that don't know about SEO rank well. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 16, 201153 min

Facebook Absentee Experiment; Cyber Week Records

Facebook Exploits Reveals Zuckerberg Private Images, Cyber Week Breaks 4 Records, Nears 6 Billion Dollar Mark and Jim, reveals the results of a social media experiment where he stayed absent off of Facebook for a whole week. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 08, 201154 min

Tech and Marketing Strategies for Video

Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR. Also, Judge Orders ALL Search Engines, Social Networks to De-index Seized Websites; Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Dec 01, 201156 min

Stop Online Piracy Act; Skywire Media Mobile Solutions

Google, Yahoo and Facebook are joined together in opposition of the Stop Online Piracy Act or SOPA, which is said to help U.S. law enforcement and copyright holders fight online traffic in copyrighted intellectual property and ensuing revenue and job losses. Jim and Dave also speak with Nicole Hurley, Sales Executive at SkyWire Media, Inc, a mobile solutions provider heavily involved with the Hospitality industry and more specifically gaming. Support this podcast at — https://redcircle.com/webco...

Nov 17, 201153 min

No More Adobe Flash for Mobile; Google To Penalize For Ads

Adobe will no longer continue to develop a Flash player for mobile and it instead concentrating on HTML5; Google To Start Penalizing Sites for Too Many Ads;A Possible Solution to Google Panda and its Fresher Results; Should Amazon Buy Yahoo? Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Nov 10, 201156 min

Google Search Algorithm Gets Fresh Change

Google announces a new search algorithm change that helps make the search results fresher. Besides for the results being fresher, the results will change for about 35 percent of all searches. Jim and Dave discuss the implications of this new change as reported in SearchEngineLand. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Nov 03, 201154 min

RIM Evangelists; Google Encrypted Search; Bing CTR Position

Research In Motion or RIM, losing ground in a market that its BlackBerry smartphone helped to build, is adding developer evangelists in Silicon Valley to change perceptions, plus SEOs Strike Out as Google Encrypts Signed-in Search Data and Bing Top Position Gets 9.66 percent CTR, Lower Total Page 1 CTR than Google. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 20, 201154 min

Social Media Policy

RIM May Face Claims as Operators Refund BlackBerry Customers; The Google Doesnt Get Platforms Family Intervention Memo. Also, Jim and talk speak with Jure Klepic, a Vancouver, BC-based attorney who specializes in helping companies develop social media policies. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 13, 201151 min

Looking Back at the Legacy of Steve Jobs

Looking Back at the Legacy of Apple Co-founder Steve Jobs following his untimely death with Former Apple exec and NoNoyz President David Szetela. We also discuss linkbuilding and the Search Marketing Anatomy with Aaron Anders, co-founder and CEO of Slingshot SEO. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 06, 201155 min

Warren Buffet Owned Business Wire Receives U.S. Patent

Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications. Also, Jim and Dave welcome Mike Roberts, Founder of Spyfu - makers of one of the worlds best competitive recon tools Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries...

Sep 29, 201154 min

Recent Facebook Changes: Pros and Cons Roundtable

Interesting News Any Time You Visit, New Safety Tools Launch, Improved Friend Lists and now the TimeLine, a social utility that connects people with friends and others who work, study and live around them. Jim and Dave welcome guests panelists Kristine Schachinger and Miranda Miller to discuss. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 22, 201154 min

Expanding Internet Marketing to Asian Markets

Expanding Internet Marketing to Asian Markets with David Temple Global CSMB Search Lead for Dell. He discusses if Bing has helped to carve a path into China for western businesses, and whatever became of Yahoo and Alibaba and the search results with Baidu and Google. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 15, 201154 min

Google Acquires Zagat; Yahoo CEO Fallout

Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local products, which are now run by Google VP Marissa Mayer. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 08, 201156 min

Content Creation Now and Going Forward Part 2

This roundtable discussion concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc... They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 01, 201153 min
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