Google Sidebar Ads Update as recently removed ads from the right-hand side of its desktop search results. Google now gives itsTake On The Recent Changes To The Results Page. Google Would Like You To Buy Products Using Voice Search.Googles next frontier is conversational shopping, which would allow you to buy products without the click of a button. Jim Hedger and guest host Thom Craver, ?Director of Analytics of Acronym Media discuss: Research Proves Positive Effects Of Outgoing Links. AMP now av...
Mar 03, 2016•53 min
Google Trademark Violation Against 9to5 Google as after five years of continuous operation, Google has reportedly decided that Google-focused tech site 9to5Google is violating trademark by using its name. In the meantime, Google has barred the site from using its AdSense network through which 9to5Google says it makes "well into six figures a month" and has advised 9to5Google to source ads from third-party operators. Plus,Manual Actions on Subdomains Can Affect Entire Site;Updates on Googles 4 Ad...
Feb 25, 2016•53 min
Yahoo Content Phasing Out as Yahoo outlined out a plan to simplify its business and focus on its four most successful content areas – News, Sports, Finance and Lifestyle. Yahoo will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. In other news, Yahoo chief scientist Ron Brachman and V.P. of research Ricardo Baeza-Yates are leaving the company. Plus, Tell Google Why You Want More Data In S...
Feb 19, 2016•54 min
Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting. The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you know all this kind of stuff. So, that can shift digital marketing as well.".Plus Moz CEO Rand Fishkin ex...
Feb 11, 2016•56 min
John Giannandrea is named Google's new Head of Search, replacingAmit Singhal who is leaving Google. Giannandreawas the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering. Plus,Yahoo is laying off about 1,700 employees and shedding some of its excess baggage in a shake-up likely to determine whether CEO Marissa Mayer can save her own job. The long-anticip...
Feb 04, 2016•50 min
Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder for Google to rank. Google Explains What It Means To Be Part Of The “Core” Algorithm, therefore the algorit...
Jan 21, 2016•53 min
The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever. Panda not part a real-time ranking event but it is part of the core algorithm. To me this means Panda remains more like a filter through which Google runs an...
Jan 14, 2016•53 min
All Drupal CMS Versions Susceptible to Exploits, sobe aware that there are some major vulnerabilities that have yet to be patched. ASearch Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learnHow Business.com Increased Subscriptions by 65% in 2015.Bing Now Powers AOL Search: What Advertisers Need To Know. FromCES 2016: Microsoft Partners on Smart Car Technologies asMicrosoft announced multiple partnerships wi...
Jan 08, 2016•54 min
Yahoo to Spin Off its Core Business;Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost andBruce ClaysSearch Engine Relationship Chart.Not quite as complex as it once was. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 10, 2015•54 min
- CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Dec 03, 2015•55 min
Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 26, 2015•43 min
Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess Industry Earnings; Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks withGreg Galant, theCEO, Co-founder of theShorty Awards. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Nov 12, 2015•55 min
Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of this relates to your company and your marketing objectives." Support this podcast at — https://redcircle.co...
Nov 05, 2015•54 min
Google Updates Webmaster Guidelines Regarding Redirects, plus the slow march of the Penguins continues with word from Gary Illyes that it will come sometime. Also, Jim Hedger and Dave Davies discuss the launch of Youtube Red, and Liability Hammer Comes Down on Google, But Hits Users. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 29, 2015•54 min
Today on Webcology Dave Davies and Jim Hedger discuss whether or not the new government in Canada is good or bad for tech, Michael Wolf’s insights in Business Insider today, new updates at Google, Comscore market rankings, and Back to the Future Day!! Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 22, 2015•57 min
Google Penguin or Penalty? Google scrubs Ajax crawl plans. Google Trying to Fix Wix Trix; Http to Https – Transfer disavow; The real reason behind HTTPS! Plus, Twitter Inc. lures Google Inc executive Omid Kordestani to become its executive chairman, the latest step in the company's turnaround efforts. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 16, 2015•55 min
Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren’t Using Schema.org Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the name of beloved digital marketer Dana Lookadoo. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquirie...
Oct 09, 2015•53 min
Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Oct 01, 2015•55 min
Jim Hedger and Dave Davies discuss local search ranking factors, a new report that says Google has the fourth most popular app, growing faster than Facebook, Google Analytics changes to hourly default view for behavior. Plus, Schema.org will be the new ranking signal on Google SERPs. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 25, 2015•54 min
David Mihm, the Director of Local Search Strategy at Moz, offers Useful Applications of Facebook Search for Marketers following up on his MozCon 2015 presentation where he showcased Graph-powered insights for small-business marketers—with utility well beyond Facebook. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Sep 17, 2015•36 min
Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations at Bruce Clay and Did Google Reverse the Panda 4.2 Update? Support this podcast at — https://redcircle.com/webcology/donations Advertisi...
Sep 03, 2015•45 min
Jim Hedger and Dave Davies discuss 5 awesome Schema.org rich snippet plugins for WordPress users, and Facebook M adds to mobile assistant sprawl with Cortana, Siri, and Google Now. They also talk about the fake "women' scandal on Ashley Madison, and the Google Street View car getting hit with tomatoes at a Spanish tomato-throwing festival. Lastly, Jim and Dave tell about a secret search landing a programmer a job at Google, and about the YouTube Gaming launch. Support this podcast at — https://r...
Aug 27, 2015•48 min
Matt Cutts Still with Google, Leave continues through end of the year. New Bug with Indexed URLS in Google Search Results ; Social Signals do not directly impact Google search rankings. Plus Jim Hedger and Dave Davies welcomes the team from Mobile Moxie to discuss all thing mobile with Cindy Krum and Emily Grossman Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 21, 2015•51 min
Technical Sites Not Ranking Problem in Google;Google Ignores Links to 404s; Does Wikipedia Really Have a Google Problem; Sesame Street Headed to HBO; Google User Actions not Ranking Factor; Google Marriage Proposal Fail. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 13, 2015•55 min
Google Panda 4.2 Continues; New Study Finds Non Mobile Friendly Sites Disappearing From Results. Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections. Plus, Windows 10 Raves, Stephen Harper and Netflix and more. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Aug 11, 2015•56 min
PPCandPerformance Marketer Duane Brown following his presentation at MozCon ondelightful re-marketing. Duane discusses with Jim Hedger and Dave Davies about theimportance of making re-marketing a part ofyour marketing strategy. Plus,SEMPost Turns 1-Year Old and Jennifer Slegg comes on to discusses the milestone. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 30, 2015•55 min
Google Panda Slow Load;Content Delivery Networks and SEO; XML Sitemap counts should be correct again; Google lets users map their steps;Google Maps New Timeline Is a Walk Down Memory Lane;Google wants to index your real-world experiences and make them searchable;Google: HTTPS Acts As A Dealbreaker In A Google Ranking Tie Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 23, 2015•57 min
Facebook's Rainbow Filters and the Algorithmic Echo Chamber; AOLs Exodus From Google Search Partners Signals Major Industry Changes Coming;What Yahoo Testing Google Search Results Over Bing's Really Means;Would You Like To Compare Your Sites In Google Search Console? Let Google Know. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jul 02, 2015•53 min
Matt Cutts Extends Unpaid Leave;Forget privacy. Thats so over. Facebook can nail you with like, 80% accuracy, even if your face is obscured or covered. ICANN Wants to Ban Domain Privacy for Commercial Sites. Plus Jim Hedger talks to co-hostDave Davies about a story he explains as Its like when Vroomfondle and Majikthise, representatives of the Amalgamated Union of Philosophers, Sages, Luminaries, and other Professional Thinking Persons confronted Deep Thought about answering the ultimate questio...
Jun 25, 2015•54 min
Marketing strategist and owner at SageRock Sage Lewis shares his aspirations for running for mayor of Akron, Ohio with Jim Hedger and Dave Davies. Sage explains the move as he filed his petitions while wearing a cowboy hat. Support this podcast at — https://redcircle.com/webcology/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...
Jun 19, 2015•53 min
