Send us a text "We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger . This captivating insight captures the essence of how one of crypto's most trusted security companies approaches education in a space often overwhelmed with technical complexity. Throughout our conversation, Ariel reveals the strategic thinking behind Ledger's approach to storytelling and brand-building at the interse...
Jul 03, 2025•30 min
Send us a text Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto. • Telegram provides unique distribution opportunities through peer-to-peer messaging • GOAT Gaming onboarded 5 million users by creating strong referral loops • Success on Telegram requires adapting to its unique ecosystem rather than following traditional marketing playbooks • AlphaGo...
Jun 26, 2025•27 min
Send us a text Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily. Walking through the breathtaking hills of Sintra, Portugal, Oleg Fomenko shares Sweat Economy's remarkable journey from their early days as Sweatcoin in 2014 to becoming one of the world's most downloaded fitness apps. Initially constrained by bl...
Jun 19, 2025•31 min
Send us a text What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused to die. Ajay takes us through his journey from video game recruitment to leading a resilient crypto community that survived what should have been fatal—the complete disappearance of their project's original developer. After watching the mar...
Jun 17, 2025•27 min
Send us a text The digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, CEO of Holepunch and a leading voice in open source development, stands at the forefront of this shift with a radical vision: eliminating servers entirely. After more than a decade dedicated to peer-to-peer innovation, Matthias has watched p...
Jun 12, 2025•17 min
Send us a text MEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorable experiences, expanding globally, and navigating the still-emerging meme coin ecosystem. • MEMECON provides a space for crypto enthusiasts who may feel disenfranchised from mainstream Web3 culture • The conference stands out by embracing c...
Jun 06, 2025•18 min
Send us a text Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape. • Culture and product are at the center of effective brand storytelling across all industries • Technical products in...
May 29, 2025•33 min
Send us a text Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis. • Google verification (Knowledge Panel) establishes your digital authority for free • The personal brand website homepage should be the definitive location for your professional facts • AI systems draw from Google's information layer, making your search presence crucial • Effec...
May 22, 2025•24 min
Send us a text Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions. • Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users...
May 15, 2025•27 min
Send us a text Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures. Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect...
May 08, 2025•16 min
Send us a text Trust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world." The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits. While...
May 01, 2025•27 min
Send us a text What if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction. Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan , Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly ha...
Apr 22, 2025•7 min
Send us a text What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz , founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN , a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to eval...
Apr 17, 2025•38 min
Send us a text This Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet. • Launching a podcast petition to invite Solana 's head of communications to d...
Apr 10, 2025•12 min•Season 5Ep. 14
Send us a text Rui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive. • Building communities in Portugal presents unique challenges as people prefer spending time w...
Apr 03, 2025•27 min
Send us a text Zero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security. Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data. • ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical • Lagrange'...
Mar 27, 2025•31 min
Send us a text Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions. • Traditional brand loyalty programs fail to foster long-term consumer relationships • Web3 gives consumers ownership of their data and creates verifiable credentials of engagement • Dynamic NFTs change based on real-time data, offering interactive experiences beyond static re...
Mar 20, 2025•28 min
Send us a text Ruchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed. • Building technology that lets users buy renewable energy from anywhere in the world through blockchain • Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management • Addressing equity problems in renewable energ...
Mar 13, 2025•28 min
Send us a text Daniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world. • Building personal brand starts with understanding who you are at your core • Dysko app allows users to place their profile in up to 10 lo...
Mar 11, 2025•33 min
Send us a text Today's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players. • The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun experie...
Mar 06, 2025•35 min
Send us a text We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer . He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book " Audacious " about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space an...
Mar 04, 2025•37 min
Send us a text Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain. Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial...
Feb 27, 2025•33 min
Send us a text The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term...
Feb 25, 2025•32 min
Send us a text This episode tackles the prevailing misconceptions surrounding Web3 , emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative. • Discusses common misconceptions about Web3 and its association with scams • Advocates for a rebranding of Web3 to enhance its perception • Highlights...
Feb 20, 2025•32 min
Send us a text Join us as we unlock the mysteries of decentralized computing with Domenic Carosa , one of the innovative minds behind Hivello . What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes . Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where you...
Feb 14, 2025•29 min
Send us a text This conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience. • Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2 landscape...
Feb 07, 2025•30 min
Send us a text Unlock the future of digital security with us as we chat with Gerard Cervelló , CEO, and Jordi Puiggalí , CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets . Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technol...
Jan 31, 2025•32 min
Send us a text Hatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry. • Exploring the significance of networking in blockchain • Hatem's journey from ambassador to COO • Importance of governance and community in blockchain projects • Overview of Advanced Blockchain AG’s in...
Jan 17, 2025•28 min
Send us a text Nikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges faced during Aeternity's rapid growth • Introduction of hyperchains and its unique offerings • The importanc...
Jan 10, 2025•29 min
Send us a text Join us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0 Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. ...
Jan 03, 2025•31 min
