In this episode, I share my personal journey of quitting a secure full-time job during COVID to go all-in on my web design business. I explain why so-called "job security" is often a myth and how running your own business—with multiple clients—can actually offer more stability. I also break down the common mistakes freelancers make when transitioning, and why the subscription model is the future of sustainable web design. 00:00 – Intro & My Leap From Full-Time Job 03:45 – The Myth of Job Sec...
May 01, 2025•13 min•Ep. 117
In this episode of the Web Design MBA, we delve into the immense value of building strong relationships and how it impacts your business success. Understanding the concept, 'your network determines your net worth,’ we break down the key elements that make a relationship great using the acronym 'GREAT.' We explore the principles of giving, reciprocity, empathy, attention, and the importance of time. Through personal anecdotes and practical advice, this episode aims to help you leverage relationsh...
Apr 24, 2025•29 min•Ep. 116
Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!
Apr 17, 2025•19 min•Ep. 115
In this episode, I’m sharing 10 productivity hacks that have helped me get more done as a web designer, entrepreneur, and agency owner—without burning out. From using automatic time blocking (08:00) to delegating outcomes (13:00), checking email just once per day (19:00), and even listening to soundscapes instead of music to stay focused (03:00)—these are the real-world strategies that work. I’ll also show you how hiring early (11:00), using long-form writing (16:00), and spotting systemization ...
Apr 10, 2025•26 min•Ep. 114
In this episode of the Subscription Web Design podcast, we delve into strategies for increasing your web design rates and eliminating the mindset blocks that hold you back. Starting with the importance of mindset, we discuss the concept of limiting beliefs vs. liberating truths and how journaling can help you identify and overcome these barriers. We also explore the significance of financial investment, advising how to handle projects either at full price or for free and highlighting the emotion...
Apr 03, 2025•24 min•Ep. 113
In this episode of the Web Design MBA Podcast, I’m diving into why content creation is a game-changer for web designers looking to grow their business. I’ll break down the simple 3-step content strategy that can help you get more clients, build trust, and drive monetization. You’ll learn why attention is everything, how to build an email list, and why consistency is key. If you’ve been struggling with getting noticed, this episode is your permission slip to start creating content today! 00:00 - ...
Mar 27, 2025•17 min•Ep. 112
In this episode of the Web Design MBA Podcast, I’m diving into the Spring 2025 edition of my "How I Got My Last Five Clients" series. Instead of focusing on theory, I’m sharing the actual, behind-the-scenes details of how I landed my most recent clients—giving you real insights into the projects, the lessons learned, and how I made these connections. From an unconventional Airbnb-style booking site to a Christian apologetics ministry, I’m sharing how networking, building relationships, and somet...
Mar 13, 2025•22 min•Ep. 111
In this episode, I break down the 5C's of Attractive Marketing—a framework designed to help web designers and agency owners attract clients instead of chasing them. I share personal experiences, mindset shifts, and practical steps to implement these five key strategies: Create, Consistently, Call to Action, Culture, and Community. If you’re looking to build a predictable client acquisition system, this is for you! Timestamps: [00:00] Introduction & personal journey [02:00] The problem with u...
Mar 06, 2025•37 min•Ep. 110
Why do some business owners succeed while others struggle? In this episode, I reveal the mindset shift that can change everything: Activity equals Opportunity. I share personal insights, practical strategies, and actionable tips to help you break through and start seeing real results in your web design business. Plus, I outline three activities that don't generate opportunities—and three that do! Timestamps: 00:00 - Introduction & the key question 02:15 - Why "80% done is 100% awesome" 05:40...
Feb 27, 2025•16 min•Ep. 109
In this episode of The Web Design MBA , I dive into the game-changing concept of paid discovery -why you should stop doing it for free and start charging for your time. I break down the biggest mistakes web designers make, how to eliminate tire-kicker clients, and why this simple shift can boost your income. Plus, I share real-world strategies to integrate paid discovery into your sales process. Don’t miss this one! Timestamps: 00:00 – Welcome & why discovery matters 01:00 – Why clients alwa...
Feb 20, 2025•27 min•Ep. 108
In this episode, I’m diving into the heartbeat process-the simple, yet powerful method that keeps my web design business running smoothly. Whether you're a solo designer or scaling a team, this process has helped me stay organized, keep projects on track, and avoid chaos. I’ll break down how I use it, why it works, and why it’s a game-changer for web designers. 00:00 - Introduction to the Heartbeat Process 02:30 - The struggle: "Where does everything stand?" 04:45 - Why simple project management...
Feb 13, 2025•20 min•Ep. 107
In this episode of the Web Design MBA podcast, I share an update on my unexpected break and return with insights on dealing with overwhelm and anxiety in your business. After losing my biggest client, I discuss how I bounced back by closing several new deals and taking on coaching clients. I emphasize the importance of sharing true experiences, staying relatable, and not portraying myself as an unattainable guru. The episode dives into handling mental health struggles, the illusion of control, s...
Feb 06, 2025•26 min•Ep. 106
In this very REAL episode of the Web Design MBA podcast, I share some recent challenging news about losing my biggest client, which accounted for a significant portion of my income. I discuss the importance of being real and transparent about the struggles we face as business owners. You'll learn about the risks of having too many eggs in one basket, the necessity of having data to back up your value, and the importance of maintaining strong client relationships, even when contracts end. I'll al...
Dec 05, 2024•26 min•Ep. 105
In this episode of the Web Design MBA podcast, we dive into the critical issue of ghosting clients. I discuss why it's vital for web designers to maintain communication and professionalism with their clients at all times. You'll learn the negative impacts that ghosting can have on your business reputation and how to handle difficult client situations appropriately. Remember, your success as a web designer hinges on your ability to keep clients happy and engaged. Join me for some real talk on the...
Nov 21, 2024•9 min•Ep. 104
In this episode of the Web Design MBA podcast, we discuss a common problem faced by beginner web designers: establishing a portfolio without prior client work. If you're starting out and find yourself stuck in the portfolio conundrum, this episode provides actionable steps to build a credible portfolio and boost your web design business. 00:00 Introduction and Episode Overview 01:29 The Portfolio Dilemma for Beginners 03:29 Working for Free: Building Your Initial Portfolio 06:08 Creating Real Fa...
Nov 14, 2024•18 min•Ep. 103
In this episode of the Web Design MBA podcast, focus specifically on creating an effective onboarding process. We explore how a solid onboarding system can significantly improve client satisfaction, build trust, and streamline the project management process. If you this right, it should lead to more consistent referrals, too! 00:00 Welcome to the Web Design MBA Podcast 00:47 Engaging with Audience Questions 01:28 The Importance of Onboarding in Web Design 01:57 Psychology and Marketing in Onboar...
Nov 07, 2024•21 min•Ep. 102
In the first episode of the Web Design MBA Podcast, I introduce the rebranded podcast and talk about what kind of content web designers should create to effectively market their services. Topics include case studies, frequently asked questions (FAQs), and continued success pieces, along with examples and practical advice on how to leverage these content types. 00:00 Welcome to the Web Design MBA Podcast 00:57 Exciting Announcements and New Offerings 01:37 YouTube Housekeeping and Engagement Tips...
Oct 31, 2024•24 min•Ep. 101
In this episode, I’m back after a short break and wanted to thank you all for being so patient. I’ve got some exciting updates to share, including the rebranding of the podcast from ‘Subscription Web Design’ to ‘Web Design MBA.’ Moving forward, I’ll be diving into topics like subscription models, scaling your agency, and systems management. I’m also working on a new website and brand to match this fresh direction, with a big focus on delivering practical, real-world advice. I’m aiming to fully r...
Oct 03, 2024•7 min•Ep. 100
In this episode, we announce significant changes coming to the Subscription Web Design podcast and business. We're transitioning into a reimagined brand called 'the WebMBA' to better help web designers apply business principles to their work. Key updates include shifting from group to one-on-one coaching, introducing a $4.99/month community membership through Basecamp, and expanding our course offerings. Join us as we make these exciting pivots, and prepare for the future of web design with a so...
Aug 08, 2024•22 min•Ep. 99
Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!
Aug 01, 2024•19 min•Ep. 98
In this episode, discover a remarkably simple yet powerful marketing framework inspired by the book 'Lean Marketing.' Steve, an avid reader and marketing expert, introduces the 'What, When, Who' strategy—an easy-to-follow method to streamline your marketing efforts for consistent, repeatable results. Learn how to organize and manage your marketing activities with just three columns on a spreadsheet or piece of paper. This user-friendly approach is perfect for solo entrepreneurs and small busines...
Jul 25, 2024•6 min•Ep. 97
In this video, discover why shifting from merely offering website design to providing comprehensive business solutions can transform your web design business. Learn how focusing on solving clients' problems, embracing subscription-based marketing services, and creating compelling sales pitches can lead to increased client satisfaction and business growth. We discuss practical strategies, such as defining your service menu or using intentionally vague retainers, and the importance of separating m...
Jul 18, 2024•9 min•Ep. 96
In this episode of the Subscription Web Design Podcast, we address the growing concerns among web designers about the impact of AI on their jobs and industry. We reflect on the historical pace of technological advancement and emphasize the importance of adapting to AI-driven tools to stay competitive. While acknowledging AI's rapid evolution, we explore its role in making businesses more efficient and the potential for creative new business models. By focusing on innovative and advanced web solu...
Jul 11, 2024•9 min•Ep. 95
In this episode of the Subscription Web Design Podcast, we have a deep and engaging conversation with Stephanie Hudson, co-founder of FocusWP, and explore the world of white label services. Discover how white labeling can benefit agency owners and freelancers by freeing up time and enhancing business offerings. Learn from Stephanie's unique approach to subscription web design through 'website leasing.' Additionally, we discuss subscription-based design models, with insights from DesignJoy's high...
Jul 05, 2024•1 hr 28 min•Ep. 94
In this episode of the Subscription Web Design Podcast, we explore how to approach web design like a 'choose your own adventure' game. This insightful discussion will delve into the critical roles a business owner must play: technician, manager, and owner. We'll touch on the teachings of Michael Gerber's 'The E Myth Revisited,' emphasizing the need for intentional decision-making and strategic business management. You’ll learn how to balance these roles, avoid common pitfalls, and structure your...
Jun 27, 2024•13 min•Ep. 93
In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Pr...
Jun 20, 2024•15 min•Ep. 92
In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business...
Jun 13, 2024•17 min•Ep. 91
Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed...
Jun 06, 2024•21 min•Ep. 90
Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!
May 30, 2024•19 min•Ep. 89
Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you. 00:00 Introduction: Unde...
May 23, 2024•8 min•Ep. 88
