Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn...
May 14, 2025•22 min•Season 4Ep. 350
Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who wa...
May 07, 2025•20 min•Season 4Ep. 349
Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?" From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). �...
Apr 29, 2025•17 min•Season 4Ep. 348
Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it’s a movement. You’ll get access to: ✔ Personalized support for your pet business ✔ Our deep resource library full of marketing lessons, templates ...
Apr 23, 2025•21 min•Season 4Ep. 347
Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If you want the actual email templates and swipe files I use , they’re ready for you inside the Wear Wag Repeat Society — along with support from 35+ p...
Apr 17, 2025•19 min•Season 4Ep. 346
Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode: ✔ Why major trade shows are designed for vendors and retailers—not content creators ✔ The reality of making brand deals at these events ✔ How to asse...
Mar 26, 2025•22 min•Season 4Ep. 345
Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat , I'm walking you through a self-audit to boost your pet business’s visibility and lead generation . This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you —not against you! What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistak...
Mar 19, 2025•19 min•Season 4Ep. 344
At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win. In this episode, I’ll break down why embracing a collaborative mindset can help you build a ...
Feb 26, 2025•21 min•Season 4Ep. 343
You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business —and how you can use them to attract more clients, create better systems, and find more joy in running your business. From Words of Attraction (aka, your marketing!) to Quality Time (working smar...
Feb 12, 2025•15 min•Season 4Ep. 342
Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society Episode Overview: February is a short month— which makes it the perfect time to test a new routine and simplify your pet business. How small, intentional shifts can help petpreneurs recl...
Feb 05, 2025•27 min•Season 4Ep. 341
Want to have tons of people signing up for your opt-in freebie? You need to give them something that solves a problem! Listen to this episode to hear about a new freebie I created last week that immediately got tons of sign ups with zero promotion. PLUS... tell me what freebie I should create for pet pros like you. Here's the options: 3-Day Profit Kickstart 💰 Ready to stop undercharging and overworking? Make the money your business deserves! This video workshop will walk you through pricing, sa...
Jan 29, 2025•17 min•Season 4Ep. 340
Are you ready to embrace change in the social media landscape? This week, I share my 2nd best piece of advice for growing your pet industry business. Discover how diversifying your marketing presence can shield you from the ding dongs running our social platforms and keep those dream clients rolling in! Don't depend solely on one social media platform. Reach your audience across multiple channels. Focus on sustainable, profitable growth and joyful engagement. Need to learn how to use email marke...
Jan 22, 2025•27 min•Season 4Ep. 339
Do you have a word of the year that inspires your pet business or your life with your pets? My word of the year for 2025 is inspired by hard times I'm currently going through with my dog Lucy. It's important for me to be present and not try to multitask. By living my word of the year, I'm already seeing positive impacts on my stress level and how much I can enjoy every day with Burt and Lucy. After you listen, tell me about your word of the year and how it's driving your pet business success for...
Jan 15, 2025•21 min•Season 4Ep. 338
In this episode, I’m talking with super-connector Stacy Pong. It’s a funny story… we met through a virtual networking event, and I found out that she’s a networking expert and even runs a membership about it! So it felt like it was meant to be for her to be the final podcast guest to wrap up the networking and collaboration theme of this quarter here at Wear Wag Repeat. I loved talking to Stacy because she’s not directly in the pet industry - although she does have an adorable corgi named Hashbr...
Dec 11, 2024•35 min•Season 3Ep. 337
In this solo episode, Tori Mistick shares all the exciting plans and updates to serve your pet business in December, the final month of Q4 and our Networking and Collaboration theme! Here’s what’s happening: What’s Coming Up in December 2024: WWR Society Lesson Focus on crafting an action plan for your dream partnerships and collaborations in 2025. We’ll brainstorm, work backwards to create a plan, and put actionable steps in our calendars. I’m here to help you turn those dreams into reality! WW...
Dec 04, 2024•13 min•Season 3Ep. 336
In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”. She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years) , her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and s...
Nov 13, 2024•37 min•Season 3Ep. 335
This November I have a lot of exciting content and events designed to help you grow your pet business. We're continuing our Q4 theme of Networking and Collaboration. Here's what's on deck: November 13: 2nd Petpreneur Virtual Netwokring event. This is free to attend, register here: wearwagrepeat.com/petworking Thank you to my co-hosts who are helping make this event a success! Wear Wag Repeat Society Members: Beth Lambert of Fuzzy Face Media, Alexandra of Bella B's Barkery, Jessica Bay of Templat...
Nov 06, 2024•13 min•Season 3Ep. 334
I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desire to connect with grooming shop owners during the pandemic to see how they were running their businesses amidst shutdowns and quarantines....
Oct 09, 2024•35 min•Season 3Ep. 333
It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet Business Network and owner of The Paw Shop, a grooming salon in Orlando, FL. We're talking about networking and how to diversify your community with r...
Oct 02, 2024•7 min•Season 3Ep. 332
We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do after you hit publish on a new blog post? So here you go... 5 things I do after a blog post is published. Catch up on Expert Interviews about Pet Blog...
Sep 26, 2024•17 min•Season 3Ep. 331
If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient. We’re both excited about the shift back to long-form content! Jessica shares gre...
Sep 11, 2024•34 min•Season 3Ep. 330
It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1 post to 30 posts! I'm excited for weekly co-working sessions together. September Expert Interview: Jes...
Sep 04, 2024•24 min•Season 3Ep. 329
Join the September Blogging Challenge that kicks off on Tuesday, September 3rd! It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/
Aug 28, 2024•6 min•Season 3Ep. 329
This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Repeat Podcast. The 2 blog posts I'm using as an example are: Keeping Up with the Jones' Dog: Dealing w...
Aug 22, 2024•12 min•Season 3Ep. 327
Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I’ve known Caitlin for years and I’m always so impressed by the perseverance she has to keep creating fun, engaging and helpful content...
Aug 14, 2024•34 min•Season 3Ep. 326
August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sales pages—products, services, online courses, sign-up forms and more! August Guest Expert on the Podc...
Aug 07, 2024•19 min•Season 3Ep. 325
In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common questions Building trust and credibility through detailed and transparent answers Enhancing user experi...
Jul 24, 2024•10 min•Season 3Ep. 324
Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different types of pet businesses, particularly e-commerce. Pamela uses the analogy of a file cabinet to explain the structure of a blog for driving sales. Creati...
Jul 10, 2024•33 min•Season 3Ep. 323
July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Keniston, Caitlin Brown, and Jessica Shipman. Looking ahead to a September Challenge: I'll host an exclu...
Jul 03, 2024•18 min•Season 3Ep. 322
A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over! 3 emails you can send your pet industry list: 1) Sorry I've been MIA, here's what's new. Ask subscribers...
Jun 27, 2024•10 min•Season 3Ep. 321
