We're All Ears Interview Series | Using Story To Build Your Brand with Brian Summerall
Jan 23, 2019•44 min
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Episode description
We’ve been told time and time again that story is vital to success. But, what does that actually mean? Today, we have Brian Summerall here to help us understand how story can transform how you talk about your brand, whether you are in a nonprofit, ministry, or even for-profit business.
What Did We Chat About?
- Clarity in your story
- Brand scripts
- Transformational Identity in storytelling
- Meeting Internal vs. External Needs
- Heroes in your story
- How to use story with social media to improve face-to-face interactions
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