Your Baby's Personal Brand

A new web service will provide baby name suggestions only for combinations that are still available as unregistered .coms, helping parents ensure their child will not have to grow up with a messy, misspelled or complex digital profile.  Do Anthony and Jeff think this is a good way to select names?  Should people start protecting their children's brand from birth?  Is there any way to stop the use of the term "branding?"

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Article:  http://www.themarysue.com/new-tool-lets-you-choose-baby-names-based-on-availability-of-that-name-as-a-domain/