Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage. Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV mar...
Aug 19, 2025•48 min•Season 2Ep. 8
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cities, and focusing on local vendors and artists. They emphasize the importance of reconnecting with t...
Aug 12, 2025•43 min•Season 2Ep. 7
In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain tru...
Aug 05, 2025•52 min•Season 2Ep. 6
In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific marketing, specialty interest tours, and encouraging residents to be local tourists. The conversatio...
Jul 29, 2025•39 min•Season 2Ep. 5
In this episode of "We Fixed It. You're Welcome," hosts Aaron Wolpoff and Melissa Eaton, joined by guest Qadira Oliver, tackle Krispy Kreme's recent challenges. They explore the donut giant's failed McDonald's partnership, declining stock, and brand identity crisis. The team dissects Krispy Kreme's expansion strategy, discussing the mismatch between its "Hot Now" experience and McDonald's fast-food model. They propose solutions focusing on local community engagement, leveraging franchise owners'...
Jul 22, 2025•40 min•Season 2Ep. 4
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Bowflex, a once-prominent home fitness brand now grappling with bankruptcy and a massive recall. Joined by guest Lukas Sundahl, a former personal trainer turned financial expert, the team explores the complexities of corporate accountability, consumer rights, and brand rehabilitation. They discuss the implications of Bowflex's acquisition by a Korean firm, the impact of the recall on consumer trust, and pote...
Jul 15, 2025•39 min•Season 2Ep. 3
In this episode of "We Fixed It, You're Welcome," the hosts tackle accessibility issues with Uber, focusing on the experiences of passengers with disabilities. Michael Hingson, an author and disability advocate, shares insights on Uber's shortcomings in accommodating service animals and adhering to ADA guidelines. The discussion covers the need for better driver training, accountability measures, and transparent feedback systems. The hosts and guest explore potential solutions, including embeddi...
Jul 08, 2025•46 min•Season 2Ep. 2
In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Weight Watchers (WW) as it navigates a changing landscape of weight loss and wellness. They discuss WW's $1.6 billion debt, its pivot to telehealth and GLP-1 medications, and potential strategies for revitalization. The conversation explores bundling services, rebranding, and leveraging WW's long-standing reputation to become a leader in post-injectable weight management. The hosts propose solutions ranging ...
Jul 01, 2025•36 min•Season 2Ep. 1
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode of "We Fixed It, You're Welcome," the panel tackles Southwest Airlines' recent controversial changes, including introducing baggage fees and assigned seating. The hosts discuss the potential impact on Southwest's brand identity, known for its customer-friendly policies and quirky culture. They explore the financial motivations behind these decisions, the importanc...
Jun 24, 2025•43 min•Season 1Ep. 28
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode we look at CEOs who fail miserably yet fail upward, such as high-profile cases like Adam Neumann of WeWork, Billy McFarland of Fyre Festival, and Travis Kalanick of Uber. The panel discusses the systemic issues that allow these leaders to continue ascending despite public failures, delving into the role of charisma, cultural intelligence, and the importance of sur...
Jun 17, 2025•46 min•Season 1Ep. 27
As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, starting with Starbucks. In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Starbucks. They discuss the coffee giant's identity crisis, balancing efficiency with community, and navigating recent controversies. The conversation explores Starbucks' competitors, loyalty programs, and the impact of cancel culture. The hosts propose a hybrid model, su...
Jun 10, 2025•47 min•Season 1Ep. 26
In this episode of "We Fixed It, You're Welcome," the hosts tackle crowdsourced fixes from listeners. They explore ideas for Starbucks to introduce healthier, family-friendly drinks and mocktails, leveraging the Teavana brand. The team discusses Costco's checkout process, suggesting ways to streamline it for customers with fewer items. They also address the challenges of magazine subscription cancellations and propose solutions for more sustainable takeout packaging. Throughout the episode, the ...
Jun 03, 2025•56 min•Season 1Ep. 25
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Indeed and the broader job board industry. Joined by Katie Walter, CEO of the Fractional Conference, they explore the rise of fractional work and its impact on traditional hiring practices. The discussion covers the shortcomings of current job board algorithms, the growing distrust in online job postings, and the shift towards more curated, relationship-based hiring methods. The team proposes solutions for I...
May 27, 2025•41 min•Season 1Ep. 24
In this episode of "We Fixed It, You're Welcome," the hosts tackle the brand challenges facing pop star Katy Perry. They analyze her career trajectory, from early success to recent struggles with album sales and tour ticket sales. The discussion covers Perry's musical evolution, cultural relevance, and commercial decline, highlighting missteps like collaborating with controversial producer Dr. Luke. The hosts propose strategies for Perry to reconnect with her audience, including embracing authen...
May 20, 2025•42 min•Season 1Ep. 23
In this episode of "We Fixed It, You're Welcome," the hosts tackle the controversial topic of executive compensation, focusing on Paramount Pictures and its former CEO Bob Bakish's $69.3 million severance package. The panel, including guest Erik Akutagawa, discusses the ethics of golden parachutes, their impact on employee morale, and potential solutions to align executive pay with company performance. They explore ideas such as performance-based vesting, clawback provisions, and linking executi...
May 13, 2025•36 min•Season 1Ep. 22
In this episode of "We Fixed It. You're Welcome," the hosts explore cultural and product differences between the United States and Canada. They discuss unique Canadian offerings like specialty sauces at Subway, higher quality fast food, and distinctive snack flavors. The conversation delves into consumer preferences, brand loyalty, and government regulations affecting product quality and availability. The hosts examine why some American brands struggle to expand into Canada and vice versa, highl...
May 06, 2025•42 min•Season 1Ep. 21
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Subway, the international sandwich chain. They explore Subway's recent identity crisis, including gimmicky limited-time offers and a shift away from its "eat fresh" image. The discussion covers Subway's history, franchisee concerns, and the need to reconnect with core customers. The hosts propose solutions such as doubling down on fresh ingredients, creating a secret menu, and improving marketing strategies....
Apr 29, 2025•47 min•Season 1Ep. 20
In this episode of "We Fixed It, You're Welcome," the hosts tackle the controversial topic of Target's recent rollback of DEI initiatives. They explore the business implications, political pressures, and customer reactions surrounding this decision. The discussion delves into the evolving landscape of diversity and inclusion in corporate America, examining how companies like Target, Walmart, and Costco are navigating these challenges. The hosts offer insights on rebranding DEI efforts, maintaini...
Apr 22, 2025•41 min•Season 1Ep. 19
In this episode of "We Fixed It, You're Welcome" hosts Aaron, Melissa, and Chino tackle the challenges facing fast fashion giants Shein and Temu. They explore the ethical dilemmas of cheap clothing, labor practices, and environmental impact. The conversation delves into Shein's IPO plans, the effects of new tariffs, and potential strategies for sustainability. The hosts propose innovative solutions, including transparency in supply chains, pop-up stores for upcycling, and partnerships with desig...
Apr 15, 2025•44 min•Season 1Ep. 18
In this episode of "We Fixed It. You're Welcome," the hosts tackle Amazon's AI assistant, Alexa, and its recent privacy policy changes. Joined by guest Christian Johnson of Metis Analytics, they explore the implications of Amazon's data collection practices and the future of AI in our homes. The discussion covers the balance between technological advancement and personal privacy, with perspectives ranging from embracing AI's benefits to concerns about data ownership and identity protection. Chri...
Apr 08, 2025•42 min•Season 1Ep. 17
In this episode of "We Fixed It, You're Welcome," the panel tackles Southwest Airlines' recent controversial changes, including introducing baggage fees and assigned seating. The hosts discuss the potential impact on Southwest's brand identity, known for its customer-friendly policies and quirky culture. They explore the financial motivations behind these decisions, the importance of transparent communication, and strategies for maintaining customer loyalty. The conversation touches on similar b...
Apr 01, 2025•42 min•Season 1Ep. 16
Aaron Wolpoff and Chino Nnadi discuss the fate of physical media in the digital age, sparked by Warner Bros' disintegrating DVDs. They explore the nostalgia and value of owning tangible entertainment, from curated DVD collections to mixtapes. The hosts debate the responsibilities of studios in preserving older formats and suggest ways Warner Bros could turn the situation into a marketing opportunity. They argue for the continued relevance of physical media, highlighting its role in personal iden...
Mar 25, 2025•44 min•Season 1Ep. 15
In this episode of "We Fixed It, You're Welcome" the panel tackles the pressing issue of mass layoffs sweeping across industries. Joined by Christina Sacco from Produs Global, the discussion explores the complexities of workforce reductions. The conversation delves into the fiscal realities driving layoffs, the importance of strategic planning, and the human impact on both departing and remaining employees. The panel offers insights on maintaining company culture, effective communication strateg...
Mar 18, 2025•48 min•Season 1Ep. 14
In this episode of "We Fixed It, You're Welcome," the team tackles Duolingo's marketing success. They explore how the language-learning app's chaotic, culturally-relevant social media presence has captivated audiences worldwide. The discussion delves into Duolingo's freemium model, rapid content creation process, and the trust placed in young talent like Zaria Parvez. The panel examines how Duolingo's marketing aligns with its gamified product experience and analyzes the financial impacts of the...
Mar 11, 2025•41 min•Season 1Ep. 13
In this episode of "We Fixed It, You're Welcome" the hosts tackle the complex issue of healthcare reform, comparing the integrated model of Kaiser Permanente with Mexico's private healthcare system. Guest Eduardo Verboonen Khoury, co-president of Hospitales Mac, shares insights on delivering high-quality care at lower costs through innovative practices and incentives. The discussion explores topics such as technology integration, billing efficiency, doctor accessibility, and preventive care. The...
Mar 04, 2025•45 min•Season 1Ep. 12
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Starbucks. They discuss the coffee giant's identity crisis, balancing efficiency with community, and navigating recent controversies. The conversation explores Starbucks' competitors, loyalty programs, and the impact of cancel culture. The hosts propose a hybrid model, suggesting Starbucks create two distinct experiences: Starbucks Express for quick service and Starbucks Lounge for a community-focused atmosp...
Feb 25, 2025•46 min•Season 1Ep. 11
In this episode of "We Fixed It, You're Welcome," the panel explores the impact of AI on SaaS, focusing on Microsoft's role at the intersection of these technologies. Featuring guest Doron York, a venture capitalist, the discussion delves into AI's potential to enhance rather than replace SaaS, the challenges of integration, and the importance of building user trust. The conversation touches on AI as a utility, the future of subscription models, and the need for SaaS companies to evolve. The pan...
Feb 18, 2025•45 min•Season 1Ep. 10
In this episode of "We Fixed It, You're Welcome" the hosts tackle the complex issue of the TikTok ban in the United States. Joined by guests Braeden Sorbo (TikTok influencer), Dylan Conroy (talent agent), and Sam Palazzolo (finance expert), they explore the multifaceted challenges facing the platform. The discussion covers national security concerns, data privacy, content moderation, and the impact on creators and businesses. The panel debates potential solutions, including American ownership, a...
Feb 11, 2025•46 min•Season 1Ep. 9
In this episode of "We Fixed It, You're Welcome," the panel tackles the issue of retail theft at Walgreens and other major retailers. They explore the effectiveness of current security measures like locking up products and their impact on customer experience and sales. The discussion covers various aspects of the problem, including organized retail crime, employee theft, and the balance between preventing theft and maintaining convenience. The panel, joined by finance expert Jason Kraus, propose...
Feb 04, 2025•44 min•Season 1Ep. 8
In this episode of "We Fixed It. You're Welcome," the hosts tackle the insurance crisis sparked by recent wildfires in California. They focus on State Farm's response, discussing the company's decision to stop selling new policies and non-renew existing ones in high-risk areas. The conversation explores potential solutions, including government intervention, proactive customer education, and innovative use of technology. The hosts emphasize the need for insurance companies to balance risk manage...
Jan 28, 2025•52 min•Season 1Ep. 7
