Poke the Box by Seth Godin

Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it. Brian and Nsima discuss the necessity of failing, a JUST DO IT mentality, and perseverance as key traits to winning in any field or industry. This show is for anyone starting something new or might need some encouragement to keep on going.