Creativity Powers Innovation

Many organisations strive to be more innovative but they miss the point that innovation stems from creativity.  Without creativity in an organisation's culture set up and DNA, innovation will not only struggle to emerge but you'll miss the bigger benefits on offer.   Not everything that can benefit your organisation stems from bringing the world something it has never seen before.  The starting point is curiosity to notice the world around you - that's the seedcorn of creativity and from there innovation emerges.