In this episode of the We Are Amada podcast, our outstanding guest shares his views and insights from behind the scenes at Amada Senior Care! Tyler Hincy, Vice President of Corporate Locations, talks about his journey from high-level retail and e-commerce into the world of senior care. Despite having no prior healthcare experience, Tyler explains how he applied universal business principles to his new role, resulting in a revitalized Orange County Amada location, and ongoing industry-leading per...
May 22, 2026•50 min•Ep. 50
In this episode, we sit down with Kevin Hall, a dedicated franchise owner of Amada Senior Care serving the Elgen, Illinois, area. Kevin’s journey into senior care is deeply personal, rooted in his childhood experiences with family, and coming full circle later in life. Kevin shares how his path eventually led him from the corporate world to a purpose-driven business that honors the legacy of his first best friend and great-grandmother. Kevin’s background is a fascinating blend of technical exper...
May 04, 2026•42 min•Ep. 49
In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina, for a candid conversation about business ownership, leadership, marriage, faith, and the heart behind serving seniors and their families. Gwen’s journey is more than a story about opening a senior care business. It is a real look at what happens when a husband and wife step into entrepreneurship together, lean into their complementa...
Apr 27, 2026•29 min•Ep. 48
In this very relatable episode of the We Are Amada podcast, Marcos has a conversation with a partner who made the tough decision to make the change from the familiar but unfulfilling world of corporate America. Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania, did what so many of us only dream of doing. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, an...
Apr 20, 2026•23 min•Ep. 47
In this episode of the We Are Amada podcast we have the pleasure of Amada Co-Founder and Owner, Tafa Jefferson, guest hosting a fantastic conversation with Amada superstar, Jon Thomas. Jon serves on the executive team as the Director of National Accounts at the corporate headquarters, and dedicates his extensive experience in long-term care and background in financial planning and insurance to elevating Amada’s industry-wide impact. Jon brings a wealth of expertise to an in depth discussion abou...
Apr 03, 2026•17 min•Ep. 46
In this episode, we sit down for a long-awaited conversation with the owner of Amada San Antonio, TX, John Paschal, to talk about the transition from the corporate grind to the deeply personal world of senior care. The discussion explores the emotional and operational challenges of starting a franchise, the importance of "burning the boats" to ensure success, and the unique fulfillment that comes from serving the "proudest generation" during their most vulnerable moments. Before entering the sen...
Mar 27, 2026•42 min•Ep. 45
In this episode, April and Jason Yun, the proud owners of Amada Senior Care in Greater Fremont, CA, are interviewed by Marcos from the annual Amada conference. This amazing husband and wife partnership share their unique journey from backgrounds in sound design and corporate finance to becoming dedicated advocates for senior care. This discussion shares some fascinating motivations that inspired them to enter the senior care industry, and why they are so very committed to the mission of providin...
Mar 23, 2026•17 min•Ep. 44
In this episode of the We Are Amada podcast, we had the great pleasure of sitting down with the insightful and charismatic Amada VP of Training and Support, Matt Smith! Before joining Amada, Matt’s professional career took the jump from sales to the senior care industry, where he found his fierce and lasting passion for helping franchise partners provide the best care possible to those who need it most. Matt’s passion and heart for serving others is infectious, you don’t want to miss this episod...
Mar 13, 2026•47 min•Ep. 43
In this episode of We Are Amada, we sit down with Charleston, South Carolina owner Don Pratt for a candid, nuts-and-bolts conversation about what it really takes to build a home care business with staying power. With a unique professional background (you'll have to listen to find out!), Don was faced with a decision later in his career; keep going in the same industry, or make a jump into an entirely unknown industry with a business model well outside of his comfort zone. Don shares what ultimat...
Mar 03, 2026•42 min•Ep. 42
In this episode of the "We Are Amada" podcast, Marcos speaks with Luis Vasquez, the proud owner of Amada Senior Care Coral Gables, FL. Luis is a serial entrepreneur with an engineering background who brings a range of experience from a variety of jobs and businesses. Most importantly, he brings his obvious passion for care and improving the quality of life of seniors to this conversation. Luis discusses the road that led him to Amada, sharing his difficult experience with dementia and close fami...
Feb 27, 2026•15 min•Ep. 41
In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S. With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada Senior Care has added to its business model. In this episode, Marcos and Ken talk about: How Ken fou...
Feb 19, 2026•21 min•Ep. 40
In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson. Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the mass...
Feb 13, 2026•17 min•Ep. 39
In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to. We discuss: The start of the home care preference wave Her early and ongoing passion for seniors The reduction of resource...
Feb 06, 2026•28 min•Ep. 38
In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems. We talk about: Transitioning from one franchise to another, and where Amada stands out Leveraging a home business background Why Amada’s core values made all the difference when deciding...
Jan 30, 2026•32 min•Ep. 37
In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth. These like-minded entrepreneurs turned a close friendship into a powerful partnership under...
Jan 23, 2026•37 min•Ep. 36
In the newest episode of the We Are Amada podcast, Amada founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that should not be missed! Jim, himself on service with Amada Senior Care, speaks from personal experience about home care as both a Veteran and someone who utilizes Long Term Care Insurance. In this episode, we talk about: What went into the decision to join the service A particular event that stands out so many years later His int...
Jan 16, 2026•31 min•Ep. 35
Like so many of us do, Amada owner, Halie Moore, had a professional roadmap carefully laid out. And, just like so many of us have experienced, that roadmap was quickly discarded due to a multitude of unforeseen obstacles and challenges. Instead, Halie unexpectedly found out her accounting major was not going to be a part of her future as she had planned on. After an abrupt change of course, she found her groove in medical equipment sales, which introduced her to the joys of providing solutions f...
Jan 12, 2026•27 min•Ep. 34
It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from. In this very special episode, we also discussed: The unlikely circumstances behind Amada’s start Where to go after 'putting your hand on ...
Dec 31, 2025•35 min•Ep. 33
Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown. A crossroads is what started Michelle Reed, owner of Amada Pembroke Pines, FL, on her path toward ownership in the senior care industr...
Dec 19, 2025•25 min•Ep. 32
When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact. In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area. Here’s what you’ll hear in the episode: How Amada has evolved since joining in 2016 Following his father's entrepreneu...
Dec 12, 2025•29 min•Ep. 31
In this episode of We Are Amada , Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven. Attending their first annual Amada Conference, we had a chance to mark the occasion by recording this entertaining episode tha...
Dec 02, 2025•30 min•Ep. 30
In this episode of We Are Amada , Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner. Tracy shares what it was like to launch in a small town, build tr...
Jul 29, 2025•24 min•Ep. 29
In this episode of We Are Amada , Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care. Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a miss...
Jul 25, 2025•30 min•Ep. 28
In today’s episode, Marcos Moura sits down with Greg Johnson, owner of Amada Senior Care in Oklahoma City. From surviving tornadoes to surviving career pivots, Greg’s story is all about grit, humility, and leading with heart. After years in medical sales, he realized it was time for something more meaningful, which led him to Amada. Greg shares what it was like to leave behind a familiar path, embrace the challenges of franchising, and build trust in a deeply personal industry. This conversation...
Jul 17, 2025•41 min•Ep. 27
In today’s episode, Marcos Moura sits down with Matt Ushler, owner of Amada Senior Care in Montgomery and Bucks County, Pennsylvania. After a decorated career in medical sales, Matt found himself burned out from corporate takeovers and constant instability. Just days after getting engaged, both he and his wife were laid off, and that turning point led him to launch a senior care business in the middle of a pandemic, just weeks after moving into a new home. Matt shares how betting on himself paid...
Jul 09, 2025•19 min•Ep. 26
In today’s episode, Marcos Moura sits down with Kelli Staab and Cesar Pumariega, owners of Amada Senior Care in The Villages, Florida. Kelli and Cesar share their incredible story of launching their senior care business during one of the most difficult times imaginable — the start of the COVID-19 pandemic. With lockdowns in place and families afraid to let anyone into their homes, they faced challenges that would have made most people quit. But through grit, passion, and a mission-driven mindset...
Jun 30, 2025•28 min•Ep. 25
In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with Gwen Smith, co-owner of Amada Senior Care in Charlotte and Lake Norman, North Carolina. Gwen opens up about what it’s really like running a senior care business with her husband, Brad, and how their marriage, shared faith, and complementary strengths have helped them grow a thriving operation. She shares honest insights about the early challenges, the realities of leadership in healthcare, and what it takes to build la...
Jun 17, 2025•24 min•Ep. 24
In this episode of the Amada Senior Care Podcast, Marcos Moura sits down with James Bernoski, owner of Amada Senior Care Lexington and Louisville, Kentucky. James shares his inspiring journey from working as a paramedic and nurse to becoming a successful home care business owner. Learn how he transitioned during the uncertainty of COVID, scaled his business using digital marketing, and built a passionate team while maintaining personal connections with both clients and caregivers. Key highlights...
Jun 10, 2025•23 min•Ep. 23
Today's episode continues the conversation with Kimberly Akers, Owner and CEO of Amada Senior Care in Mesa, Arizona. Kimberly and her business partner Kris were among the first women to own an Amada Senior Care franchise - which is a challenge in its own right. Kimberly notes that many women-owned businesses struggle to survive their first year or reach significant revenue goals. Despite these odds, Kimberly and Chris have run a successful Amada franchise for nearly a decade. When asked about th...
Aug 16, 2024•14 min•Ep. 22
Today’s episode continues the conversation with Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North. In the previous part of this interview, Jonathan mentioned that 98% of their referral sources happen to be women, which is due to the fact that most of those who have a network of elders are current or ex social workers, case managers and nurses. This makes selling home care a very difficult task for those who have an “executive presence” and are used to selling ROI-driven s...
Aug 15, 2024•18 min•Ep. 21
