This is the WBZ Book Club. I'm Jordan Rich. The Hard Thing About Hard Things Building a Business When there are No easy Answers a great title by Ben Horowitz. Ben is a successful Silicon Valley entrepreneur and offers great advice on building and running a startup company, advice from someone who's done it himself from the ground up, handling very challenging problems that often business schools don't prepare you
for. There are issues to be confronted every day by business leaders in areas such as development, management, buying, selling and investing, and understanding the arc of technology that is a fact of present day business life. The focus in the book is on creating a CEO mentality and making decisions that at times are very tough, firing employees, staving off competitors, and knowing just when it's time to move on. Personal anecdotes from a guy in the business world
who's been there and done that. The Hard Thing About Hard Things Building a business When there are no easy answers by Ben Horowitz. The Book Club WBZ, Boston's news radio