This is the WBZ Book Club. You're excited about business prospects in the new year, then you might want to check out a new book called launch Code The Playbook or Continuous Growth by James Whitman, author and entrepreneur consult Launch is an acronym for Listen, assess, unify, navigate, control and hone. It's a step by step framework to keep
companies growing and increase sales. One of the key points is that when sales and product developers truly communicate and work together, when research into what the customers truly want is paramount, the likelihood of you succeeding is a heck of a lot greater. This is also a fine playbook for those of you involved in acquisitions or relaunching products or services and bringing your teams together to keep profits
as well as morale up. The new year always brings promise and often fresh advice from experts, and this book will be a fine addition to those of you looking to grow your business. Launch Code The Playbook for Continuous Growth by James Whitman. I'm Jordan, and That's the Book Club WBZ, Boston's news radio