Welcome to the WBZ book Club. I'm Jordan Rich introducing a fun new book called Bar Tips Everything I Needed to Know in Sales I Learned Behind the Bar by Neil Rogers. There's a lot you can learn from this very timely book how the Basics of Bartending serves as a terrific primer for success in business, from the importance of the proper greeting to one's appearance, attitude ability, knowing the customer, respecting the customer, organizational skills, the fact that time management
does matter. Neil relates stories of his bartending days how he learned to read people, utilizing empathy and understanding to create lasting relationships not just behind the bar, but in life. At the end of each chapter, there are key takeaways tried and true but make a lot of sense. For instance, old school techniques like handwritten notes can have a huge impact, and perhaps the be all and end all the customer is always right bartender, pour me a tall
one. Bar Tips Everything I Needed to Know in Sales I learned Behind the Bar. And that's another entry in the book Club. WBZ, Boston's news radio