Mary Conley Eggert: Don’t Market Water As Water
For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
Sep 16, 2022•19 min
Water We Talking About?
Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
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Episodes
Shea Dunifon: Writing The Story As I Go
Shea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.
Aug 19, 2022•22 min
Candice Jansen: Love Stories Behind Water
Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.
Aug 01, 2022•22 min
Storytelling, Stewardship, And Educating The Public
Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.
Jul 07, 2022•24 min
Building As You Hear
For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.
Jun 29, 2022•25 min
Owning Your Personal Brand & Narrative Online
When it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.
Jun 07, 2022•24 min
When You Give, People Give Back
For Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give and is encouraging others to join him on the World Vision Global 6K for Water , too.
May 13, 2022•28 min
Successful People Are Adaptable
After cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility.
Apr 19, 2022•26 min
We All Have The Tools To Communicate
Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.
Apr 05, 2022•22 min
Bridging The Gaps In Storytelling In Irrigation And Agriculture
In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.
Mar 15, 2022•23 min
Teaching Water Engineers To Become Better Storytellers
Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers.
Mar 01, 2022•28 min
Alex Passini: Going Beyond Brand Recognition
From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community.
Feb 15, 2022•23 min
Walid Khoury: Journey To Becoming A Water Influencer
From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.
Jan 15, 2022•25 min
Lila Thompson: Making Space To Connect
In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.
Jan 04, 2022•20 min
Sivan Zamir: Guerilla Marketing Tips For Water Industry Innovators
Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.
Dec 15, 2021•25 min
Cristina Ahmadpour: Changing The Procurement Process Through Storytelling
When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.
Dec 01, 2021•28 min
Reaching 100,000 Potential Customers Through Podcasts, Webinars and Blogs
When Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars, and website content.
Nov 15, 2021•24 min
Simone Callioni: Nurturing Through Relationship Marketing
Recognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others.
Nov 01, 2021•25 min
Visually Selling Your Water Solutions: Pictures Worth A Thousand Words
How many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.
Oct 04, 2021•26 min
Converting Complexity Into Value Your Customers Will Understand
Wim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.
Sep 15, 2021•29 min
Björn Otto: Revolutionizing Water And Wastewater Industry Marketing
Recognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.
Aug 15, 2021•26 min
Developing Messages And Themes In Support Of Your Mission
John Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission-driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
Aug 01, 2021•32 min
Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level
Antoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.
Jul 15, 2021•30 min
Influencing Tips From Around the Water Industry and Beyond
As President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors, and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that those in the water sector could learn from.
Jul 01, 2021•24 min
Mae Stevens: Helping The Water Sector Advocate For Itself
The Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.
Jun 15, 2021•26 min•Season 2Ep. 1
Jeff Hobbs: Put Valuable Content Where Your Customer Will Look
As former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.
Jun 01, 2021•23 min
Manny Teodoro: Lessons In Content Sharing To Win Your Water Audience
Manny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and water/wastewater industry blogger , brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on “research not me-search”, a 200% email open rate, having something interesting to say and telling it to someone who cares.
May 15, 2021•25 min
Dan Keppen: Expanding Your Solution Story To Reach Diverse Stakeholders
Dan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest episode, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.
May 01, 2021•31 min
Melissa Meeker: Building Your Social Media Following
Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.
Apr 15, 2021•19 min
Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint
Corey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.
Apr 01, 2021•26 min
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