Restoring Cast Iron as a Pathway to Creativity with Denise Jacobs - podcast episode cover

Restoring Cast Iron as a Pathway to Creativity with Denise Jacobs

Jul 16, 20251 hr 14 minEp. 1
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Episode description

Brad talks with author Denise Jacobs. Denise shares her insights on restoring cast iron, building connections between past and present passions, and navigating today's challenging environment. They also delve into the importance of empowerment through creativity and highlight Denise's incredible backyard garden as a sanctuary. Additionally, Denise discusses her journey in teaching and her philosophy of sharing knowledge.

Topics discussed:

  • (00:00) - Introduction
  • (00:12) - Meet Denise Jacobs: Creativity Evangelist
  • (01:25) - Restoring Cast Iron: A New Passion
  • (03:05) - The Process of Cast Iron Restoration
  • (07:02) - Connecting Past and Present Passions
  • (08:17) - Empowerment Through Creativity
  • (12:59) - The Importance of Curiosity and Learning
  • (21:48) - Teaching and Sharing Knowledge
  • (29:38) - The Journey of Overcoming Inner Critic
  • (31:21) - Creativity, Community, and Collaboration
  • (35:28) - Starting Out: Teaching Soap Making
  • (35:47) - Starting the Soap Making Class
  • (36:38) - The Popularity of Soap Making Classes
  • (37:02) - The Popularity of the Class
  • (38:05) - The Joy of Teaching and Speaking
  • (40:21) - Embracing Vulnerability and Curiosity
  • (42:22) - Recognizing Opportunities and Serendipity
  • (46:51) - Creating Safe Spaces and Community
  • (53:18) - Transforming Spaces: The Edible Food Forest
  • (56:32) - Upcycling and Creative Constraints
  • (01:04:38) - Empowerment Through Creativity
  • (01:10:02) - Music That Inspires: Moon Child
  • (01:11:43) - Where to Find Denise Jacobs

Links Mentioned:

Transcript

Introduction

Brad FrostBrad Frost

Welcome to Wake Up Excited!

Meet Denise Jacobs: Creativity Evangelist

In this episode, I talk with Denise Jacobs. Denise is a creativity evangelist, a speaker, and the author of the book Banish Your Inner Critic, as well as several web design books. I've watched Denise on stage unleash her positive energy to an unsuspecting conference audience, and I very much had her in mind whenever I first hatched up this idea to put the show together.

We had a great conversation where we discussed restoring cast iron, connecting past and present passions growth through teaching. Navigating this current poisonous moment in time. Denise's incredible backyard garden and empowerment through creativity. Before we get into this conversation, I just wanted to say that wake up excited is a labor of love and is totally self-funded.

So if you want to support this show and my work, I'd really love it if you checked out our online courses about design systems, digital design, and web development, which you could find at brad frost.com/courses. All right. Without further ado, here is my conversation with Denise Jacobs. Denise, what are you excited about right now? What has you waking up excited?

Restoring Cast Iron: A New Passion

Denise

I actually have a few things that are having me wake up excited. , but the first one that's a tangible thing is I just started, restoring cast iron, which. I kind of love, like how obscure that feels. I think especially for people of a certain age, like in the tech industry and stuff like that, but I feel like there's been this, you know, especially with the pandemic and stuff like that, there's definitely been a movement to get back to things that are more.

tangible and physical that you can do that are more kind of traditional, type endeavors. I know during the pandemic, everybody got crazy about making sourdough bread and, so during Christmas of 2023.

Brad FrostBrad Frost

my

Denise

sister had mentioned something about restoring cast iron and there's like a method you can use using easy off and putting it in like a black plastic bag and letting it sit for a few days and it takes off all the crud and all the old, you know,

Brad FrostBrad Frost

caked-on

Denise

on stuff. And I had a full set from 12 inches down to six inches uh, cast iron in like six pieces or something. And I was like, oh wow, I'd really like to do that because I have these old pieces and they, they don't seem to like be non-stick the way cast iron's supposed to be, I

Brad FrostBrad Frost

Yep.

Denise

it. And then I thought, oh, for this Christmas I was thinking, oh, maybe what I'll do is I'll take one of my extra cast iron pans and I'll refinish it and over for Christmas. So I did kind of a deep dive looking into stuff.

The Process of Cast Iron Restoration

Started following this guy called Cast Iron Chris on Instagram and watched his videos, watched some of his stuff on YouTube. Follow this other guy named Josh Shapiro. I did it with the easy off, hated it because the stuff didn't come off and I was like all grumpy.

And so then I went back to the videos and I was like, okay, do I need to make an The answer to that is no, I didn't need to make an electrolysis tank because one of the other things that I used to wake up excited to do many moons ago, moon, is make handmade soap, handmade cold, processed herbal soap, one of the things that you need to make that is sodium hydroxide, AKA lye, because I make soap, I literally have just hanging around.

And so one of the methods that you can use is to make what they call a lye bath. And you put in one pound of lye to five gallons of water. I was like, well, that's easy. I got lye. I happened to have just a pound put it in a bin that I had literally found on the side of the road. And I did it and I put the pan that I had been struggling with in there and like came back the next day and just went and took the crud right off. And I was like, oh. And then some more research.

It was like, Hey, you know, you can make this cast iron seasoning mixture with grape seed oil, sunflower oil and beeswax. And I was like, well, just literally happened to have these things lying around as one does. And so I made some of this, iron seasoning self. So did the whole process followed it to the letter and everything and came out the most gorgeous restored cast iron. I can read the, the, stamps on the back. Several of my pieces came from my grandmother. I, I was hooked. I was hooked.

Brad FrostBrad Frost

amazing.

Denise

HOOKED. So, I went through and I did my whole set. And then I was just like, I want to do, I wanna do more. And so I posted about it on Facebook and a friend was like, Oh, I have some that you could do. And I was like, great, bring 'em by. And then she was like, Oh, and I also saw this, this posting for these ones for sale. I was like, great Contacted the guy. went, have gathered up, I think at this point in time, probably 20.

It's been, a, it's been, I've been, I've done a lot, I keep doing 'em and they keep coming out. Perfect. And look at this, look at this.

Brad FrostBrad Frost

I mean, that looks like, yeah, that,

Denise

this

Brad FrostBrad Frost

am I a pampered chef or, Oh my God.

Denise

so so pretty it's from India and it's got these gorgeous, gorgeous

Brad FrostBrad Frost

Oh, amazing. I mean, wow.

Denise

Look at this. Gorgeous.

Brad FrostBrad Frost

Like that, that looks brand new.

Denise

It does.

Brad FrostBrad Frost

That's incredible.

Denise

so I am like deep, I'm deep in the hole now with it. I just, I love the process. I love like the whole thing, but I love the product, They're kind of the same thing. So it's, in some ways I feel like, well, it's kind of similar to soap in the respect was kind of like rough stuff. You don't know what, and then you put it together and you put the scent and stuff together. You don't really know how it's gonna come out. And then it comes out and you're just like, Oh, I made this thing.

I love making things.

Brad FrostBrad Frost

Yeah,

Denise

I showed this to you before, look at how

Brad FrostBrad Frost

Look at that.

Denise

look, how gorgeous,

Brad FrostBrad Frost

I mean, that's amazing.

Denise

and then even a little

Brad FrostBrad Frost

That is incredible.

Denise

Come on.

Brad FrostBrad Frost

Ah, it's beautiful.

Denise

Yeah, I just, I

Brad FrostBrad Frost

That's so good.

Denise

I love making

Brad FrostBrad Frost

products! It's so good. just, just a few things just to sort of like play this back.

Denise

my brother.

Brad FrostBrad Frost

Because there's a lot there.

Connecting Past and Present Passions

You're talking about, the tactile aspect of connecting with something and like the importance of that. I also think it's freaking amazing that you're able to connect multiple things and you even said it like many moons ago, you were waking up excited about this thing.

And it sounds like you're not actively doing that soap as much but you're able to carry that forward like quite literally in these materials that you still have around so you're connecting these dots between these past and present passions, which is incredible.

You're bringing in community by going cool, I am excited about this, and I am wanting more and I want to bring people that same excitement and wanna bring people closer to this and through the spirit of helping and making things better and improving something that's old and worth preserving

Denise

right,

Brad FrostBrad Frost

and giving a new life to it.

Denise

right.

Brad FrostBrad Frost

there's like, my God, there's a lot there.

Denise

There's a lot of layers

Brad FrostBrad Frost

It's amazing.

Denise

and, and

Empowerment Through Creativity

Brad FrostBrad Frost

Yeah.

Denise

You'll see in a lot of ways that this is very much a common thread with me, being being able to take something that. was. not wanted, considered not valuable, or trash even, or too much work, or whatever, and taking it, and being like, oh no, I find this valuable, and I can make use of it in this way, and then turning it into something absolutely beautiful and spectacular.

One of the things that I think is very, very common in our culture sadly starting to be more of a dominant culture globally, this kind of fast consumption, getting things using them, when they stop working so well, throwing them away. I mean, the number of things

Brad FrostBrad Frost

Mm-hmm.

Denise

see being thrown away that look perfectly usable. Yes. Last night I was driving home and I stopped because I saw something on the side of the road in my It was a cotton candy machine. Like a home cotton candy machine

Brad FrostBrad Frost

A proper.

Denise

the bowl for it was bent first of all, I'm like, how did you bend it like this? But they just had it in a box and it's like the whole thing, the whole mechanism, the whole machine. you just try to fix this?

Like, this is a whole ass machine, it's not, it wasn't bought to be disposable, it was bought to be used, the thing I love about the cast iron is, no matter how jacked up it looks, for the most part, if you strip all the stuff off and re season it, you're literally, you are like starting from the beginning and you've got this perfectly service serviceable item that probably has tons of history, tons of people have touched

it, you know, tons of meals have been eaten at, is nourished countless numbers of people, families, children, people. So I think that's really cool. and I also really love, as a designer, as a musician, as a, all kinds of things that you've done in your life. love the process of building mastery of something like the process of like embarking upon something.

And then learning the tools and learning the actual, substances that you're working with and learning the thing itself and learning the processes and, and learning how I learn, like being aware of how I learn something and, and the observations and what you take and, oh, okay, that doesn't quite work. Let me try this. Um, lemme see what somebody else has done. Let me, there is, maybe there's a video, maybe there's an article, oh, there's this, oh, let me try this. I love that process. I love it.

And I love, I love like learning a thing

Brad FrostBrad Frost

There's so much there, right? that's why I think that this matters. And really is the whole gist of this thing. Is that there are all of these opportunities around us. We are so incredibly lucky to have yeah, pick up literally anything like you said, physical object, hobby, thing to sink your teeth into the possibilities. are infinite. At no other point in human history, have we had so much abundance and opportunity?

What's interesting to me, and this is like a little bit of what I'm kind of picking at with the show, is you don't necessarily feel that that's shared when you look out in the rest of your community or society writ large. It's like, you get it. You're like, oh yeah, like. Learning stuff, connecting with things, doing stuff, like, not just throwing shit away.

There's a lot there, and for me, there tends to be, you just see this chasm between seemingly like how other people are moving through life,

Denise

Mm-hmm

Brad FrostBrad Frost

their, what their vantage point is, and this thing that I feel pretty strongly inside of me, and I'm curious if you share that.

Denise

Oh my gosh.

The Importance of Curiosity and Learning

Are you kidding? Like the amount of the sheer lack of curiosity and, willingness or interest in learning and expanding mind and expanding your, your Perspective and expanding what you understand or know to be true. The lack of that that I feel like I see is just, is always like, wow. And it's also interesting too, because. I feel like in the industry that we've been in and in the cohorts and circles that we've been in, there are more people who are not like that, right?

There are more people who are curious, wanna learn and like to think and put things together and stuff like that, because we wouldn't have been drawn to. Tech and

Brad FrostBrad Frost

Yep.

Denise

and, and, and coding and development and all of those things. We wouldn't have been drawn to it because those are the skills that you need to be a front end developer, backend developer, designer,

Brad FrostBrad Frost

Yep.

Denise

et cetera, et cetera, et cetera. Like, you need those skills, I follow a guy on Instagram who, um, is an adult who never really learned how to read. So he was an illiterate adult and he's teaching himself how to read and he's teaching himself how to become more literate.

just following him and seeing his struggles and seeing him struggle through pronouncing words and reading things, and he was like, oh, I wanted to read Harry Potter, but it's kind of too advanced, and so I'm gonna have to kind of ratchet back and read something that's not as advanced.

And, for me as somebody who learned how to read was two, like, I just started reading early and I just, and I love to read and I love words and I love like all this stuff that is such a. Polar opposite of my experience. And I realized that he's not an exception, but there's a

Brad FrostBrad Frost

Mm-hmm.

Denise

huge part of the population who is at that literacy level and all that stuff. And it's like my heart goes out to them. 'cause I'm just like, reading is so amazing. And it's so necessary. It's such a necessary skill. to think even how a person's life would to, would play out or be structured when they don't know how to read or they don't have enough reading comprehension to understand things like agreement or, you

Brad FrostBrad Frost

yes,

Denise

so, or even to fill out a

Brad FrostBrad Frost

Yeah.

Denise

And so it's really interesting to have that kind of expansion of awareness. Like, wow, this is something that happens, and can I potentially do to help mitigate that or

Brad FrostBrad Frost

Yeah.

Denise

people in those states. But I don't know if you can help people when they're incurious. I don't know if you if you can,

Brad FrostBrad Frost

I,

Denise

you can

Brad FrostBrad Frost

yeah,

Denise

you can how can you help people

Brad FrostBrad Frost

yeah,

Denise

they're incurious? how can you help people when they don't seem to be particularly interested in learning or expanding your worldview or

Brad FrostBrad Frost

This is, I think, fascinating. And first of all, I love that story, and that person who is sharing their journey and back to the word mastery that you said earlier. They're sharing their journey towards mastery of the English language, right?

And sharing that journey Along the way, just as you're saying, it's like, I love picking up new things, going through that process and that act of sharing the hard parts, the going through the falling on your face, the saying, whoops, I'm trying to read Harry Potter, but I need to walk it back 'cause I'm not there yet. That is like massively empowering to, one themselves.

But two, to all these other people as well, and that's, it's something that I think that curiosity can, be sparked through the process of sharing the, the struggle and the creative act, because what ends up happening, whenever you just see the finished painting, or you just feel the final composition, is a bunch of people go, I can't do that. I can't do that. I don't know what that look. So that's what's I think is so incredibly freaking cool about the world that we operate in now.

And the fact that we have all of these different channels and outlets YouTube's a freaking miracle, right? But all of these things, right? Whether it's Instagram. Like when you see artists on Instagram, right? And Like me and my daughter we'll watch these things forever. , and some of the videos are are literal hours. Some of them are edited to shit and made to look like super cool and really processed and stuff. But what you see is that process. and it becomes a lot more attainable for people.

Denise

Yeah.

Brad FrostBrad Frost

Yeah. That's like the, the, the creative act. I, I call it like creative exhaust. It's like, it's not the finished piece. It's, it's the exhaust. It's all of this sort of fumes, the byproducts of that thing. That all has a lot of value. And I think that that's really fascinating, but I think like kind of bringing it back to like, how do you sort of shake a bunch of people who just seem to be sleepwalking or just outwardly, like, hostile to learning new things or having an open mind.

I think that there's something there. I don't know what the answers are, but what I found, and I'm curious to get your take on this, because I've seen you light up a room full of hundreds of people. And. It's freaking amazing, I, I mean that like it's been a number of years, but I remember it like it was yesterday, and I think what happens, and I'm sure you get a lot of people come up to you after you give a talk or whatever, and there's this attraction, right?

people want to be around you, and people are like, are, are like leaning in hard whenever you you are demonstrating a way of being that they were not up until that moment of hearing you speak aware of, or they've been aware of it, but you're giving them somehow permission to, to be interested, to be excited, to be enthusiastic. I hadn't said it out loud until now, just because like, I've had this idea for a podcast for a long time and you're like the first person that

came to my mind . That's the reason. That's the reason. It's like when you're out there and you're living life a certain way, what you're doing is Whether you're explicitly doing it or not, you're pulling people along and you're bringing people up

Denise

Mm-hmm.

Brad FrostBrad Frost

closer to where you're at rather than you getting dragged down into the dredges.

Denise

Yeah. Yeah. Thank you for saying that. I, I think too, one of the things that I, I really focus on, and again, this is something that I, I can't help. It's just. innate to me. I just, I literally can't stop myself, but it's like, don't wanna just model this kind of way of being for people. But I also want to give people tools. when people are like, I, I, I knew that there was something else, but I didn't know quite what it was. And you kind of helped me put my finger on it. And I'm like, yes.

And I'm thinking to myself, yes. And I hope I gave you some tools to be able to actually start on the process yourself. Because I

Brad FrostBrad Frost

Yeah.

Denise

you, one of my pet peeves as a speaker is going places and going to conferences and listening to speakers, and they're like this pie in the sky thing and this wonderful thing and that wonderful thing and the other thing. And I'm like, great, how do I do it? And then they get off the stage and I'm like, are you, you, what? You gonna say all this? And you're not gonna give me anything tangible or concrete of how I can possibly access that?

Teaching and Sharing Knowledge

and I have to say that in terms of like with my own creative endeavors or, craft, DYI, et cetera, et cetera creative expression and stuff like that. I mean, of the reason that we're even talking to each other right now is because I started making soap and then I ended up teaching soap making because people were like, how do you make soap? I was like, it's super easy. Come over to my house and I'll show you how to do it.

And then I started teaching soap making and then I started teaching it to like larger classes of like 20, 24 people, whatever. And then doing that led me to be able to, um, I was also incidentally doing tech work and doing like HTML and like front end development stuff. And so then I started teaching HTML and front end development stuff because was doing it and then I had this teaching experience. Then I'm teaching

Brad FrostBrad Frost

Yeah.

Denise

at a conference. I see, I see Molly Hoch on front end development and all of the stuff that I taught, because I taught from her, I taught from some of her books was like, oh, I wanna be on a stage doing this in classroom teaching like 24 people. just went from there. I feel like some ways for me personally in this incarnation of who I am and how I am on the planet at this point in time, it is unconscionable for me to know something that I think can help somebody and not teach them.

Brad FrostBrad Frost

Yeah, Yeah. it's it's an, it's a real instinct.

Denise

And

Brad FrostBrad Frost

Yep.

Denise

the funny thing is is that of course now I have a folder for all of my um, cast iron stuff. one of the things that I did was as soon as I I posted on Facebook, um, in one of my groups, I'm in these buy nothing, I'm gonna buy nothing group. And I

Brad FrostBrad Frost

yeah,

Denise

is anybody trying to get rid of cast iron? And a bunch of people were like, probably five people were like, you know what? I don't wanna get rid of any, but I, I wanna learn how to take care of it. And I was like, I should do a workshop. Like the, the very first thing. And so I sat down and I sketched out, did bullet points and everything. And I sketched out a cast iron workshop and like the timing and how long it would take and what would they need. And

Brad FrostBrad Frost

beautiful,

Denise

a little kit they do. We'll actually go through the process of making the seasoning sell. They'll have their own little tin that they go home with, you know, rubber gloves. and And it was like, I swear to God, it was like the easiest thing. It was like falling off of a log.

Brad FrostBrad Frost

Yeah, yeah.

Denise

it was crazy how easy it was like my brain just went, oh, okay, and this and this and this, and the timing. And

Brad FrostBrad Frost

yep.

Denise

be like an hour and a half, and while that's happening, it was nuts. I was just like, wow. All right, brain, go on with the bad self.

Brad FrostBrad Frost

I mean, it's those conditions, right? Because what you're describing is one, like a long history, whether it's SOAP HTML or whatever, you have these superpowers. You have these gifts. You're aware of those gifts. You're also self-aware of this innate pull to, to teach and to share. And then You also have this emerging thing, and you're going through the process yourself, and there's this real drive, or, or instant knee jerk reaction to go, I'm into this.

Other people are signaling that they could also be into this and I am just gonna go for it. So there's this kind of stew happening. You're learning a new thing. You're figuring it out. You're trying, you're failing. You kind of cross a, a certain threshold. And then as soon as like you have something, you're like, well, that's, that's valuable. And other people can, can benefit from it. So, so let's make it happen.

Denise

Honestly, if people had just said here, I have a pan for you. I'd been like, great. But the fact that five people I, I'd love to learn how to take care of my castine. I don't really know. And I was like, I used to be one of those people, I mean, I remember I actually had taken a soap making class, know, years before I started teaching it myself. And I took a soap making class and I failed miserably. My soap did not come out from that class. It actually ended up separating. I realize now.

actually, I have to say that that failure was really helpful because it made it so that when I finally went back to trying to make soap again and was successful, I was like, oh, okay, this was the problem, you

Brad FrostBrad Frost

Yeah,

Denise

didn't

Brad FrostBrad Frost

Yeah.

Denise

We didn't mix the mixture long enough for it to actually set up properly. When I started doing it, I was like, okay, this is what I'm gonna do to make sure that that doesn't happen again. And then when I did my soap making classes, I was like, this is what you do. And I was Like I will literally not let you walk out of this class unless you're soap traces and comes, gets the right thing.

Like, if we need to be here for another hour, we will be, but you're not walking outta here without experiencing what that looks like and knowing what it feels like so that when you do it at home, you know exactly what you're doing. Because that's how I get down.

Brad FrostBrad Frost

That's an interesting thing too, to be able to take, your personal experience with failure or you could extrapolate that out to just hardship in general and to use that experience to make sure that other people don't go through the same

Denise

But

Brad FrostBrad Frost

and that you feel an opportunity, but also a responsibility to make sure that other people don't suffer the same thing.

Denise

and it's really true I'm so glad you, you picked up on that. That has actually been a through line in my whole career. as a instructor or teacher or trainer or whatever? When I was teaching HTML, I started getting frustrated when my students were like, it doesn't work. Oh, I'm, I failed. It's awful. And I'd be like, whoa, whoa, whoa, whoa, Time out. Did You do so

Brad FrostBrad Frost

Yeah.

Denise

They'd

Brad FrostBrad Frost

I.

Denise

uh, well, I was like, did you check so and so? They're like, yeah. like, did you check so and so? Yeah. that process of having a standard way of troubleshooting ended up being the basis of my first book, The CSS Detective Guide. And when I met the woman who was my, my acquisitions editor, and she was like, well, I have this idea for a book about like, you know, basically like. Solving the mysteries of CSS 'cause so many people like will do stuff in CSS and it doesn't work. And why?

And so kinda like, need like a troubleshooting guide. I was like, I could write that too. Was like, really? And I was like, I used to teach, I had like a troubleshooting, like worksheet. I had for my students. Like, okay, if this, you've got a problem, check here, check in the head, check this check to make sure that your quote is finished. Check to make sure your bracket's finished. And she was like, oh yeah, let's talk. And that's, that

Brad FrostBrad Frost

You already wrote it.

Denise

I was like, no, I actually, it's funny, like that check that that worksheet is like, like two pages in chapter one,

Brad FrostBrad Frost

Oh, sure. Yeah, yeah, yeah.

Denise

is like,

Brad FrostBrad Frost

But in essence, you have demonstrated, that thing, I've already got the the nugget of it.

Denise

I've already got like the, like the, the kernel of it.

The Journey of Overcoming Inner Critic

and then I would have to say that thing that got me into doing creativity was when I was writing the CSS detective guide and I was struggling so much. trying to keep motivated and all this stuff. I actually stopped working on one of my chapters because my inner critic was so strong that I couldn't even write anything. and I literally stopped what I was doing and went and looked up articles on like how to silence the inner critic.

And came across an article that said something, she had this quote from SARC or something like, banish your inner critic, uh, to go hunt rare lemurs in Madagascar. And I was like, banish your inner critic, word.

Brad FrostBrad Frost

Yeah.

Denise

up like not long about that. After that I came up and I was like, it would be great to teach like a workshop on how to like banish your inner critic And silence your inner critic. And that was in 2010. Can you believe that, And like that,

Brad FrostBrad Frost

Beautiful.

Denise

kind of through line. And so like when I did, I was like, Oh, there's this whole, there are all of these things that I did when I finally started doing research. It turned out that a lot of the things that I was doing intuitively were actual practices

Brad FrostBrad Frost

Yes.

Denise

creativity and sunrise in your inner critic and all

Brad FrostBrad Frost

Yes.

Denise

it again, like you said, it was the failure, it was the struggle, it was the difficult thing that got me to the thing that ended up being the thing that I was successful with.

Brad FrostBrad Frost

To be able to flip something on its head and make lemonade out of it.

Creativity, Community, and Collaboration

There's really something to the fact that you're doing this through the lens of not just how do I solve this problem for myself, but a real theme here is as soon as you're like, ah, there's something, or like, oh, I got through this, the immediate instinct, is to go, Oh, let me do a workshop on this or ultimately like, let me like write a book on the topic.

And I think that there's something really important there because there's a few different kinds of creative people on the planet, you probably know this a lot better than me, but there's, there are the hoarders and the people that are, so up their own ass than they're, you know, egocentric and whatever, and protective, and it's like that whole bullshit hero narrative and all of that stuff, and then there are the people who, by way of their work, understand that

bringing more people into these ideas and disseminating them out into the world and teaching people the tools of the trade, just like you said, giving people those tools, giving people the peek behind the curtain, whatever it is, is so much more satisfying Then doing the work yourself. You make that one bar of soap. Okay, like, that's great. I'll use this until it's gone and then I'll make another one. Right? it's like, that's, that's great. I, I'll make this website.

And oh, I like learned some things along the way. And like, I'll make the next website better. There's a finite number of websites that that I can make on this planet. But that ability to just go a little, a little further out and say, I'm just gonna put this here, put this idea out here, put this thing I learned out here, put this like whatever, you just see this cascade of, of, of just. It's, it's staggering.

And like, when we're talking about like the web, like that's why I love this thing so much all these years later is that you're like I. idea, like literally travels around the world.

And then you're like, Oh, it becomes addicting, but in the best, in most positive way possible, because it's creativity plus community, plus this this kind of like shared vulnerability slash we're working through it and we're building on each other's idea we're collaborating, E even if it's not explicitly called collaboration in that same way, um, but just holy smokes, like I write an article, someone else rebounds that article.

It's like, here's my thoughts on it and I freaking love it whenever they're like disagreeing and stuff too. But it's like, here's what I do instead and I'm like, yeah, like that's. That's it right there. It's like we we're just all kind

Denise

Building on top of each other. Exactly.

Brad FrostBrad Frost

Yeah.

Denise

love that. Like I remember once somebody said back in the soap making days and they were like, aren't you worried that you're like creating competition for yourself? And I was just like, I was like, okay, first of all, no, because Even if somebody exact same recipe of soap as I did, wouldn't be the same. It wouldn't have the same feel to it. It wouldn't, was like, number one. Number two, soap is something that you consume. You go through it. That I was like, I buy soap from other soap makers.

I, I don't wanna just use myself. It's like eating your own cooking all the time. You're like, I don't wanna just eat my own food all the time. I like eating other people's food 'cause it tastes different than mine.

Brad FrostBrad Frost

Yeah.

Denise

and not only that,

Brad FrostBrad Frost

Yeah.

Denise

like, you know, if other people wanna, I mean, they could teach it and everything. I was like, but I'm really good at teaching this.

Starting Out: Teaching Soap Making

Here's an interesting thing that's, that's kind of funny too, So when I decided to stop teaching soap making outta my house and wanted to it to more people. I was living in Seattle at the time and I went to the UDub extension, which is like the adult education extension that they

Starting the Soap Making Class

Brad FrostBrad Frost

Yeah.

Denise

night classes and stuff like that. And I went there and I.

Brad FrostBrad Frost

Beautiful.

Denise

a application to teach my soap making class through that and everything. you know, during the interview, they basically were just like, here are all the rules. Will you abide by the rules? And I was like, sure. And they're like, nice to have you on board. And I was like, okay, great. Well, I would like to have two sessions of the class. And they were like, oh, yeah. You know, when you're starting out.

What we recommend is that you just have one, you just have one session and you don't have two sessions because, if it doesn't take on and not that many people sign up, it's better to just have like one course, that's like partially full or almost full than like two courses that aren't very full at all. And I remember thinking to myself.

The Popularity of Soap Making Classes

you have no idea how popular this class is gonna be. But I was like, I was like, okay, that's cool. You know, whatever, we'll just do one. And they're like, yeah, you know, we'll just like, we'll see, and I can see if it builds up in popularity and all this stuff. I was thinking, mm-hmm. They put it into, they had, they used to do like this kind of like newspaper flyer thing that came out for the new quarter and everything. It

Brad FrostBrad Frost

Yep.

The Popularity of the Class

Denise

Three weeks after it came out. was before the quarter started, three weeks after it came out, I get a call from the woman who was the director of the A SUW. She was like, Hey, Denise, Tiffany. And I was like, Tiffany girl, what's going on? And she was like, well, your class is full has 16 people on the waiting list. Did you wanna open up another session? And I was like, yep. And basically from that point on, I always had two sessions of the class and they always filled.

And I always had people on the waiting list, always, every time. it was like, because I

Brad FrostBrad Frost

Beautiful.

Denise

was like, it was just, it was so timely and it was so like perfect. So it's interesting too when you say, oh, you know, for the people who are just like this all to myself and I don't wanna, and somebody's gonna steal it and all that stuff, it's just like, much more could you do and how much more could you grow things? If you share it, right? Like it's,

Brad FrostBrad Frost

Yeah.

Denise

of the thing that that helps just the thing itself grow, but it helps you grow.

The Joy of Teaching and Speaking

I started teaching and speaking and stuff because that the very first class that I taught to the 24 people.

The way I describe it to people is like, you know how when you jump on a trampoline and you jump up and that there's that beautiful moment where you go up in the air and you hit the highest point and then you come down and the higher you jump, the more that you can really feel that I was like, I felt like when the class started was when I jumped off of the trampoline and when the LA class ended was when I landed.

I. it was like that feeling of like elation and bouyance and, joy and lightness and brightness and everything. When I landed, it was just like, I have to do that. again. That was amazing. And I feel like that still. Like when I speak and when I go and I do a workshop, I still have that feeling of buoyancy and, and rightness and and do you know what I mean?

Brad FrostBrad Frost

Boy do I,

Denise

So maybe that's why it's like my first inclination is like, I'll make a workshop

Brad FrostBrad Frost

I mean, that's beautiful. Like, I, I love that visual of the trampoline, and I think once you experience that, that real feeling of flow and fulfillment and like, this is exactly as it needs to be. That's such a potent and powerful experience, 'cause once you have that, you know it's there, and you go looking for it,

Denise

what's

Brad FrostBrad Frost

and yeah,

Denise

right?

Brad FrostBrad Frost

and, That's what I want with this show, 'cause a a lot of people I think will look at people like you or look at people like me, it ends up being communicated in different ways. There's some sort of like, what are you doing? Like, I don't, I don't really get this, but like, I see you and you seem to be having a good time. Something like that. Right. And, and I think that those trampoline Zenith moments are available to everyone and.

Embracing Vulnerability and Curiosity

Enough people, I think, haven't read your book and they talk themselves out of things and they don't put themselves in situations, right? Because that requires a certain amount of vulnerability that requires a leaning in and what I tend to see with a lot of folks, even creative professionals, professional designers, they're like, Oh, I, I couldn't possibly, right?

It's it's this like total you are shutting the door just as soon as it's presented to it's like, just think about it even for a second, just consider it for a half a second and like bust through that knee jerk reaction of like, I don't know. That's that's unfamiliar. That's scary. That's whatever. Right? And because when you follow it and one when you sort of allow yourself to open the door to that curiosity and That interest in that pursuit, that's that high point of the trampoline.

Like you get there eventually, but you have to put yourself in situations that can give you the ability to have that. I kind of try to pick at it in just conversations that I have, it does just kind of seem like a lot of people just. expect it to just fall into their lap or for it to just show up or reveal itself. And it's like, nah, dude, you gotta, you gotta go find it. You gotta, you gotta go. You gotta do it.

Denise

I mean, I feel like it's kind of multiple parts, right? Sometimes things do fall in your lap, but I also think

Brad FrostBrad Frost

Sure.

Denise

the more you pay attention yourself, your process, your interests. What feels right, then the easier for you to recognize something that comes across your path you can be like, Oh, this is one of those things. This has a spark of opportunity. in it.

Recognizing Opportunities and Serendipity

I was at South by Southwest when I met my acquisitions editor and I met her 'cause she was had, um, friend of mine, she was his editor and so I ran into them and he introduced me to her. two days previous to running into her. I was talking to a friend and I was actually pathetic and pitiful and lamenting and whining and I was like, I just wanna speak at web conferences. I don't know why I can't speak at web conferences. I'll be so good of a speaker. Why can't I just do that?

most of the people I know who speak at web conferences have a book. dude, I was like, the only book that I could write is a book on HTML, and Lord knows the world doesn't need another one of those. And she was like, listen, I'm just telling you what I've observed. And I was just like, well, point taken. Thank you. Appreciate your input. Two days later, I'm on the stairs. I run into Wendy Sharp. she was like, oh, we're always looking for authors.

And I was like, oh yeah, I could like write a book on stuff. He was like, what? And I was like, well, I have this idea about like talking about this, like weight loss. We do tech books. I was like, right. I used to teach web design and web development, blah, blah, blah, blah, blah. And she was like, have an idea about this book about troubleshooting CSS. And I was like, I could write that book. now.

Had I not had the conversation with my friend two days ago, I might not have even been primed mentally to try to say

Brad FrostBrad Frost

Yep.

Denise

about writing a book. Right?

Brad FrostBrad Frost

Yep. Yep.

Denise

you know what I mean? So did it fall into my lap? Kind of Did I have a process of making it clear to me that that was an opportunity? when I recognized that I saw it, when she said that I was like, Oh me, me. I'll write a book. Me.

Brad FrostBrad Frost

Yeah.

Denise

please.

Brad FrostBrad Frost

that priming is fantastic. Like, it's we feel it in our consciousness. Or, or a lot of times those things that do feel like serendipity, right? it's because we passed that billboard, it's because we heard that thing, or it's because we read that article, or it's because we did this thing. And that stuff matters, and I've been thinking about it a lot.

Recently, just because of it goes both ways that psychological priming right when all you hear and all that's around you and all the news says and all that the just sort of general zeitgeist. Is negativity, is threat, is fear, is whatever. When things happen, go, Ah, ah, there it is! We notice that, right?

And so, one of the things that I am, I'm contemplating, and I know that we're all struggling right now, and maybe we can maybe use that as an opportunity to get into that, because there's this like, total incongruency. With what we're talking about, and what this moment in time is seemingly at this, at this kind of macro level. And that priming, and that like, the, the water is poisoned, just the air is poisoned, the water is poison.

everything that we are just bathing in, is so unhealthy, and so negative, and that primes our brains, collectively. To be looking for threats, to be more fearful, to be more disconnected, to be less trusting. And I find myself, right? 'cause I'm a human being and I, and I'm susceptible to went to my niece's basketball game last night. And I'm like scanning the bleachers just kind of going, I caught myself doing it.

and I'm just like, there it is, The, the things that we are primed for, what our brains are primed for, impacts how we operate in the world, how we're thinking, who we're talking to, what we pick up, what we don't pick up, and it's just so incredibly toxic, the whole everything right now, it seems, And you mentioned this before we started recording, not jumping into the toxic river seems to be a pretty sensible, coping mechanism in this moment in time. Right.

Denise

right.

Creating Safe Spaces and Community

I mean, one of the things I, I think we have to do to maintain our sanity and to create a barrier between ourselves and this toxicity is. how can we create safe spaces for ourselves? right? How can we create sanctuary? how can we create Safe insulation. one of the things that I feel that we can do that with is through community and is through connecting with other like-minded

Brad FrostBrad Frost

Yes.

Denise

that's how

Brad FrostBrad Frost

yes.

Denise

create kind of mental and actually even potentially defacto physical um, and safety

Brad FrostBrad Frost

I love that. I'm hearing like there's protection involved and there's creating a place where, where you have reprieve

Denise

Yes,

Brad FrostBrad Frost

from

Denise

like,

Brad FrostBrad Frost

the, the mess.

Denise

you did this when you did your Frostapalooza. Like, you created this lovely gathering of like-minded, supportive people to come together and be in a celebratory space for a weekend. And, like, how wonderful and special. that. Now is a particularly important time for us to be seeking out and, or creating those spaces. ourselves, for having our own kind of place of safety and reprieve and sanctuary, and then. In a grander sense for,

Brad FrostBrad Frost

Yes. Yes.

Denise

people.

Brad FrostBrad Frost

Yeah. A hundred percent agree. I think a lot of the messaging I've seen around sort of self care and stuff like that is it's really weak sauce in my opinion. And like, I am, I am like, so much of it is maybe once in a while, take a quick step out of the Toxic River, and like, dry yourself off before you jump back in, or it's this like, You build a moat and you, or or you duck your head in the sand. And I, I think that's a bit of a cop out too.

And where I'm starting to realize is the way to fight. Is through putting love and positivity out into the world. And that's not some hippie dippy shit there. Like that's like actually like a really profound, it's really hard to do. It's, but it's really important work. So it's like, yes, there's sanctuary, but there's this, there's this outwardness to it that isn't just like, Oh, we're circling the wagons and we have like our little tribe that's here.

It's like, no, no, no. We need to like demonstrate. to others, that there are different ways of being that reject this, this just absolute toxic reality that, that I see everyone in my life consumed by right now.

And, and again, It's, there's no fault there, but like what I'm finding is like a personal mission as someone who I feel like has like this perspective and this ability to exude positivity and to put that stuff out there, like I feel a real drive and responsibility, just like you're talking about with like, with teaching that instinct, I'm like, my instinct is going. I'm not gonna get out there and start railing on things. That's not going to help the dialogue. That's not gonna help anything.

I'm going to show another way of, of existing, of being, of showing up, of, of fighting. I'm gonna, I'm gonna fight with some dollars. I'm gonna like, Uh, this is, this is something I'm gonna try this out on you. And I really wanna get your take on it because People get outraged because there's real harm being done to real people. So putting your head in the sand and just being like, I'm not, just not going to pay attention to it. It's not acceptable. That's not an option.

But also, what I've learned is that these, these ghouls, who are very deeply psychologically unwell, attention is their lifeblood. That is their fuel, right? So recognizing those two things, real harm is being done to real people. And these people want nothing more than me to just be thinking about them all day, every day. And I refuse to give them that fuel. But I also need to keep and pay attention to the real harm of the

real thoughts, words, actions . So, what I'm trying to do and it's very, very difficult is to create it, create a separation where I'm able to stay laser focused on like the real things. And that's going to help me understand. Who do I need to donate money to? Who do I need to show up for support and, how should I cast my vote? How should I exist in my community? Like, et et cetera, et cetera, that stuff matters. But at the same time, I'm just going to be like.

Yeah, somewhere out there, bad people are doing bad things, and they could just kind of stay in amorphous blob that's like off in the distance or behind a curtain somewhere. Like, I'm gonna be over here trying to care about people and those people that are having harm done to get them. But I'm also going to just recognize this, this negative presence, encounter it by showing up with positivity. So I don't know

Denise

what you're doing, and like I said, you've already started doing it, before things went very sideways. but you're also having these conversations, by talking to people like me about what it is that makes them excited to get up in the morning, through that you are a building community and you are a building connection and with your, kind of analogy of poison river and poison air and everything.

Yes, and there's a source of poison in the river and if we can get to the source and neutralize those poisons. Then we have a chance.

Transforming Spaces: The Edible Food Forest

I wanted to say that the second thing that uh, makes me excited to wake up is having turned my whole yard into an edible food forest,

Brad FrostBrad Frost

I am so glad that you went there 'cause as soon as you're like, take the poison outta the air, convert it, like, I'm like, Oh, now we get to talk about your garden. Fantastic.

Denise

is a very, very, tangible way that I am contributing to transforming or removing toxins from the air and removing toxins from the earth and putting back good and necessary things there. and also a really good example of sanctuary and also a. Potentially having it be a gathering place for people to experience some moments of peace, to experience some moments of wonder, to experience some moments of learning.

one of the things I love about gardening is having this opportunity to learn a thing all the time. So, you know, every single plant in my yard, I myself in tank, which means. went out and I found it. I, you know, I bought, I sourced it. I bought it. I planted it. I, you know, some things I had in pots for a long time before they actually went into the ground into their kind of final place.

And then some things got moved because it turns out that in the process of and paying attention and looking at it, I realized that it actually wasn't in the right place, that I didn't put it in a place where that would allow it to thrive. And that's also something that I think is, you know, very valuable is having time to observe something. So that you can figure out how to make the most of it and get the best out of it.

if that's a plant, if that's a person, if that's a team, so I mean, I think that that's also a really important, a really important part of kind of all of this contributing to encountering kind of grander level of levels of toxicity that awareness, being grounded for yourself then being able to, from a grounded place, being able to make observations and then make changes and take action based on your observations, I think is a really powerful combination.

Brad FrostBrad Frost

Amazing. And the end result is this, I mean, just gorgeous looking oasis, so it's like, yeah, like, the before and after is stunning, is is absolutely stunning, and Shit. I mean, it looks like it's like out of a textbook where it's just like, here's deforestation and then here's reforestation or whatever. So it's like, it, it's like very, very like visceral before and after picture of like this really lush environment. And it's just, it's gorgeous. It's amazing.

Upcycling and Creative Constraints

Denise

you know, one of my extreme points of pride with this place is the fact that most of the materials are, have all been upcycled. So I made raised beds out of Oakwood flooring that came from my neighbor's house across the street I have a deck with an outdoor shower and

Brad FrostBrad Frost

Sure.

Denise

in it. And I really, really wanted that deck to be made out EPE wood, but EPE is extraordinarily expensive. And then I found a guy who had taken apart his Epay deck and was selling the pieces at a fraction of the cost. And so I got all this stuff and had folks, like, sand it down, and, like, make it renew and reuse it. And so now I have this gorgeous outdoor shower and deck and actually had enough to wrap my, my cement, uh, and tile porch. And now my porch is, um, is wood.

And I mean, just all of these things, you know, some wood for free, Off of Offer Up from this guy who took apart his mom's cedarwood, cabana in her backyard. and was like, hey, if you can pick it up, come and take it. And I was like, I will be there tomorrow with pickup truck. all of this. Wouldn't have been possible without, first of all, creative constraints, second of all, without being like, what have I got?

how can I take this thing that somebody literally would've put in landfill and how can I take

Brad FrostBrad Frost

Yeah,

Denise

and and make something with it? And that's one of the things that I am so proud of is that these things were all going to be thrown away. You

Brad FrostBrad Frost

yeah,

Denise

And then

Brad FrostBrad Frost

Yeah.

Denise

up making this, this oasis with it. what's being at as. Not valuable as garbage, as broken, as unusable. And how can reframe that and say, no, no, we can, we can use this part. Okay. Maybe that part I can't use. Maybe I have to sand it down. Maybe I have to cut that part off 'cause that part's too far gone, but we

Brad FrostBrad Frost

Yeah.

Denise

have a lot we can work with. We still have materials that are valuable. We still have something that that can be put to use. And if we just look at it properly, if we put, add a little bit of creativity and some ingenuity, We can figure, how to, we can figure out how to nurture and make it gorgeous.

Brad FrostBrad Frost

yeah, not, not just make it good enough, like literally take it way better than it would be otherwise. Right. And those, Ingredients matter a great deal and I I think that's just so so beautifully said and it really doesn't require that much extra work if at all. In fact, it's a hell of a lot easier half the time, right? It's certainly cheaper, as you're saying.

The immediate thing that comes to mind is like whenever you, you look at just the, the stark juxtaposition of how much it takes to to educate someone versus to jail them, there's where like the the money is is, is far better spent. the fact that this is just available, and all it really does is to kind of take a bit of a shift in perspective. That to me is so incredibly powerful that is like with the exact same materials, with the exact same resources, infrastructure, people, whatever.

And that's where that idea of of vision of being able to imagine, to be creative, So I live in Pittsburgh. There's all these bridges. Anytime there's any sort of thing about like bike lanes or, or, getting rid of any stretch of road in order to make it a little bit friendlier for non-car, it's this big uproar. It's this big thing. My neighbor was just showing me Had a rendering of like, what if we were to just take one of the bridges and like turn that into a park?

And so like, you know, there was a, a, a really beautiful artistic rendering of this thing. It would just be a pedestrian bridge. It's the bridge right by the, the baseball stadium. So all these people, whenever a baseball game's happening, all these people are walking across that bridge anyways. And she's like, just do that all the time, right? And plant some trees and it'll be freaking great. it's a very inexpensive.

investment, but would radically transform the, a space that desperately needs some, some more green space. and it's just like, that's, that's the kind of thing it's like kind of coming back to, it's just like there's this negativity, lack of imagination, lack of, of just can-do attitude versus the qualities that you embody so perfectly, I think, I, I feel like that before and after is just like a real exercise in here's what vision Gets to you.

Here's here's what this this kind of attitude can yield and I think it's such like just a beautiful embodiment of the spirit of, of the show and what we're like, kind of trying to do here is to just be like, what is that like, after picture Can we teach people to be more curious? When we look at these moments and what's in front of us, a lot of times. It doesn't necessarily show itself as, as totally obvious, but there's this kind of instinct.

And again, this is kind of something that I'm picking at there's this instinct that it's like, it's, it seems like challenging the moment at hand or trying to change the moment at hand. By way of just, like, trying to, make people happy or trying to, like, sort of promote positivity, or creativity, or, like, it feels almost insulting, especially as, like, real people are, like, being harmed in this moment, right?

And so it seems shallow or naive to, to be like this actually doesn't feel like a trite, peace, love, dove, kind of, like, weird sentiment, but it actually feels like more potent and, and has more, like, gravity than I think that I. we, we give it credit for. And I don't know, I, I'm kind of, like, feeling around here, but it's like my overwhelming instinct as I'm like, like, this has to be met

Denise

I

Brad FrostBrad Frost

with an equal and opposite reaction,

Denise

It

Brad FrostBrad Frost

I guess.

Denise

And I, I think, What's happening in this moment is that people are feeling incredibly disempowered. having conversations like this, Exposing your audience to other people who are actually doing something and have kind of tapped into kind of way to exist in the world in a more empowered way will help other people see how they can potentially do the right. It's

Brad FrostBrad Frost

Yeah.

Denise

you glossing over, toxic river. It's not what we're doing is we're, like you said, we're providing a counterpoint, then I think that

Brad FrostBrad Frost

Mm-hmm.

Denise

start to feel empowered in one area of their life and feel like they, they can start to have more agency in one area of their life, then that can potentially spill over into other areas. at me, even for myself, I can look outside to be like, you did that on like a shoes string budget with like a skeleton crew. You did all of that. If you can do that, what else can you do? I remember I'm not even gonna apologize for it.

I know I keep talking about my, first book and stuff like that, kind of this lovely moment, you know, now that I have this.

Empowerment Through Creativity

Vantage point of gosh, that was 15 years ago, and so much has happened since 15 and 16 years ago, but it's like now I have a really clear, way of looking back at this and kind of seeing all the things that were happening that I just couldn't see at the time. And, I remember when I was. trying to write my book that it was just like, you know, who am I to write a book? Like, who am I to do this? And how can I possibly do this? And I don't even know if I can.

And then at the end of it, when I did it, I was just like, Oh my God, I wrote a book. Not only did I write a book, but I like designed like websites as examples, which I wasn't even sure if I was a very good web designer, but I was actually able to design these things and break them and build them and write about it in story format. I was just like, well, Jesus, if I can do this, what else can I do?

the empowerment that I got from being able to do this thing that I wasn't sure I was able to do made it so that it transferred. And I was like, if I can do this, what other thing that I didn't think I could do or wasn't sure I could do, can I actually do?

Brad FrostBrad Frost

Yeah.

Denise

feel like

Brad FrostBrad Frost

Uh, that's beautiful.

Denise

been kind of a series of in some cases, exploring and finding out like, oh, I didn't know I could do that. but I could do that. that's kind of again, like the through line. that's, I think, the importance of getting in touch with, getting empowered, finding something. Maybe it's not directly doing something to, you know, dismantle the toxic river, maybe it's something else.

But then that will guide you to a place of inner strength, that you didn't know that you had, and that you could start to address those things.

Brad FrostBrad Frost

the, the irony is that these things might seem like it's a, it's a distraction or it's trite, or it's like how in the world is like, screen printing gonna change the world or whatever, but it's like, it's the same as planning, vegetation you put in your, that soaks up the toxicity, everything is connected. Right.

And, and so there is this, you know, the ecosystem that is, it's like, Oh, the reason why the plants are, are failing down here is because like, you know, 30 miles upstream There, you know, there's this like kind of gross industrial plan or whatever, like, so it's all. It's all connected, even if it feels very indirect, and it doesn't necessarily feel like you're, you're fighting things head on.

That's like a bit of my like frustration with like, a lot of the response to the toxic river is that it's like, ah, yes, we need to fight fire, with, with fire, and we need to fight everything, like, head on. And don't get me wrong, like, they're absolutely Like, people need to be doing that, certain people are wired for that, and they're like really good at it. I learned through the, like, the last round of this, like, I'm actually not wired that way, like, I'm, I'm not a fighter.

Like but I think that there's there's a lot of danger in the, if you're not attacking this, if you're not outraged by this, if you're not addressing it head on. Then, uh, you're part of the problem. And I think that there's like a lot of ways that we can, we can show up and, and, and counter the negativity that, that isn't maybe as, as obvious as like, I'm gonna go toe to toe with this, with this issue head on.

And that stuff that feels like it's again, like a little like, Oh, I'm just tinkering off to the side. I love how you said it. It's like, what you're doing is you're cultivating this sense of self-empowerment, of this ability, this, this, attitude that allows you to start showing up 'cause literally once you do it once, obviously, and you're the one that wrote the book on it, but it's like, it's always there. But like, it gets easier. It gets easier over time with each rep right with each round.

By the time you're building a deck for your hot tub, you're not super worried.

Denise

right.

Brad FrostBrad Frost

what I mean? Like, it's, it's like, it gets, it gets easier over time. And like, I think like anyone listening to this, you already have, have these wins and you can do a little exercise that basically is like, just crawl back through the last couple years of your life,

Denise

Yep.

Brad FrostBrad Frost

done some really. important things that you should be proud of. You've built something, you've created something, you've showed up in a certain way, done some sort of charitable deed, like guarantee you that there's that. And then, so the question then becomes the, just like you, I like, I love that through line. of your like, co. once you get it, once you get like, Oh, that's the feedback loop. Like I could do this. I could then extend that to the next thing and extend that to the next thing.

Like, that's how you grow. That's how you show up. That's how you live authentically. And in a way that, that kind of snowballs upon itself in a positive direction.

Denise

Absolutely,

Music That Inspires: Moon Child

percent.

Brad FrostBrad Frost

perhaps unsurprisingly, uh, as a musician, I'm always super interested in learning about hearing new music and especially music that other people are excited about. So what music are you excited about or that you, that you want more people to, to know about?

Denise

so, band crush has actually been going on for the last five years, you know how there's sometimes there's music that you listen to and it's like, It's like you just feel like it's got in a worn blanket it's so soothing and calming and my latest group that has been doing that for me is Moon Child. first favorite of theirs is called Little Ghost, the second one, Voyager. third one is Plea Please. Re, and then the fourth one after that is their first album.

so basically, I like all Start with Little Ghost and then work Your Way, kind of just backwards through their albums. like soulful and stuff, but, when you see them, you're just like, these people are making this music and it's just like, yeah, they are, They're

Brad FrostBrad Frost

Their album art looks amazing. Like, it's, it's like, it's got a whole aesthetic.

Denise

awesome.

Brad FrostBrad Frost

Beautiful.

Denise

three folks and, um, they're all multi instrumentalists It's just warm and great. And I love the boy and the harmonies, everything It's just so, so good. go and find some moon child and listen to it and it'll change your life and you're welcome.

Brad FrostBrad Frost

beautiful. that is such a perfect way to end, so go listen to some Moon Child.

Where to Find Denise Jacobs

get inspired, uh, and, and Denise, one, one last thing is like, where could people find you or what do you wanna draw people's attention to of like sort of what, what you're up to besides, or or maybe including your, your forthcoming cast iron, uh, class.

Denise

So, uh, people can still find me@denisejacobs.com. I think the place that I would probably be posting the most publicly is like LinkedIn and maybe potentially some on Facebook, but not so much anymore, and occasionally on Instagram. most definitely what you should do is if you're interested in My book, banish Your Inner Critic, of course, you should get it. but also, I have several courses on LinkedIn Learning, that are fantastic.

And so, if you have a premium LinkedIn account, then you should be also getting LinkedIn Learning. If not, you can always do courses a la carte, But I have a baner in a Critic Course. a Creative Collaboration course, Developing Creativity as a leader. the Business case for Creativity, Unique Ways to Generate Creative Ideas and Productive Creativity, well as Hacking the Creative Brain as part of the creativity every day series.

So all of those courses are nice digestible ways of, getting to know me and my content. and then, if you need a great keynote speaker for your conference to talk about creativity and or the inner critic, I'm your woman

Brad FrostBrad Frost

And or cast iron

Denise

And okay,

Brad FrostBrad Frost

skillets and gardens.

Denise

I could do like a little, a little, uh, breakout session on

Brad FrostBrad Frost

Uh, that's so great. Well, thank you so much for coming on here. You were the first person that I'm like, I need to talk to Denise, like I, and I'm so glad that I did well, thank you. Thanks so much for being here. Thanks for listening. And, uh, until next time, take care. Thanks.

Denise

Brad.

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