S1 E72: The Value of an Idea
In this episode, Wágner discusses the value of an idea in relation to its execution. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 13, 2017•20 min
Wagner Live
A business and marketing podcast that tells it like it is without the fluff. It's honest, direct, and raw. Hosted by Wágner dos Santos, an advertising agency veteran who has owned multiple businesses since the age of 17. You might say that he's a tad bit qualified.
Catch the live recording of new episodes every Wednesday on YouTube, LinkedIn, Facebook, and Twitch.
To submit a question or join the conversation be sure to use #WagnerLive on your favorite social media destination.
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Episodes
S1 E71: Is Your Online Privacy at Risk?
In this episode, Wágner discusses the debate over online privacy and whether or not you should be concerned. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 12, 2017•23 min
S1 E70: The Importance of a CRM
In this episode, Wágner discusses the value of customer relationship management (CRM) systems and why every business should have one. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 11, 2017•19 min
S1 E69: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 10, 2017•30 min
S1 E68: Client Partnerships
In this episode, Wágner discusses the importance and effectiveness of client partnerships along with six strategic measures to change how a client views you and your team's capabilities. References are made to a former Advertising Age article entitled Agencies: Stop Thinking Like a Vendor and Act Like a Partner and The Art of Client Service by Robert Solomon. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Oct 09, 2017•19 min
S1 E67: Beware of False Teachers
In this episode, Wágner blows the lid off of the fakes and imitators that pollute social media with teachings despite their lack of experience. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 08, 2017•28 min
S1 E66: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 08, 2017•24 min
S1 E65: The Future of Television Advertising
In this episode, Wágner discusses the evolution of the television, both in the physical sense and the content it displays. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 07, 2017•16 min
S1 E64: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 05, 2017•18 min
S1 E63: Midweek Update
Wágner covers what made the news during the week of October 3, 2016 with expert and frank commentary. Topics covered include: • Netflix • Ad Blocking • Facebook • Google • KFC and Yum! Brands • Snapchat • Pinterest • MTV Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Oct 05, 2017•21 min
S1 E62: Midweek Update
Wagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Digital Advertising • Artificial Intelligence • Twitter • Facebook • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 04, 2017•31 min
S1 E61: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Apple • Facebook • Google • Victoria’s Secret • Amazon • Pokémon Go • Samsung Note 7 • Saatchi & Saatchi Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Oct 02, 2017•21 min
S2 E60: Working From Home Rocks!
Wágner discusses the growing trend toward home-based and virtual businesses in addition to the benefits of employers offering telecommuting options for their employees. References made to: https://twa.link/wfh Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Oct 01, 2017•28 min
S1 E59: Why Some Businesses Succeed While Others Fail
According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn. In this episode, Wágner, discusses the many pitfalls that businesses must avoid in order to succeed and what the most successful businesses have done to get them to where they are today with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Oct 01, 2017•24 min
S1 E58: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Pokémon Go • Artificial Intelligence • Snapchat • Spotify • Brexit’s impact on advertising • Dollar Shave Club • Slack • New ads for Gardasil, the vaccine for HPV • Facebook Messenger • Nike Women’s Instagram Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 30, 2017•24 min
S1 E57: The Future of Retail
In this episode, Wágner dos Santos discusses how retail is evolving beyond brick and mortar and the rise of mobile shopping. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 29, 2017•14 min
S1 E56: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • 10 Media and Advertising Predictions That Didn’t Come True in 2016 • Facebook • Twitter • Ad spending stats • Netflix • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 28, 2017•29 min
S1 E55: Midweek Update
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • TV industry trends • Streaming video meets traditional media buying • Facebook • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 27, 2017•19 min
S1 E54: Personal Branding Tips
In this episode, Wágner dos Santos discusses the effective use of personal branding with 5 key steps. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 26, 2017•18 min
S1 E53: The Biggest Social Media Marketing Mistakes
Wágner discusses the biggest mistake businesses are making with social media marketing and what they should be doing instead. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 25, 2017•15 min
S1 E52: Wine Education Through a Podcast
In this episode, Wágner interviews Jenn Nelson, executive producer and co-host of the live-streaming show, Wine Antics LIVE on Thursdays at 9 pm EDT. In addition to being a passionate and certified wine lover, Jenn is also one of the organizers behind Ladies Go Live Virtual Live Summit 2017 on August 25th. — with Wine Antics and Jenn Nelson. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 24, 2017•59 min
S1 E51: A Near-Death Experience Gives Life to a New Brand
Wágner interviews Andy Hnilo, CEO of Alitura. A near-death experience led Andy to develop a cutting-edge natural skincare line that is revitalizing the skincare market. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 23, 2017•43 min
S1 E50: The Power of Listening to Your Audience
Have you noticed that the most interesting person/brand you want to talk to is usually a better listener than a talker? In this episode of Wagner Live, we talk about the power of listening to your audience and crafting your messaging to what is relevant to them. Listen in to learn why brands that harness listening are going to be more successful than those that don’t. What You’ll Discover: - Why it’s time to stop talking about yourself and instead listen. - Get to know your audience and listen t...
Sep 22, 2017•4 min
S1 E49: Free Wi-Fi is Good For Business
In this episode, Wágner shares the value of businesses offering free Wi-Fi to their customers. Some of the benefits may not seem as obvious as one may think. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 21, 2017•13 min
S1 E48: Emerging Technology's Impact on Retail
With Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact. How will we shop in the future? Will all shopping be online? Wágner addresses a growing shift from brick-and-mortar retail to eCommerce by answering these questions and more. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 20, 2017•19 min
S1 E47: The Danger For Women in Creative Jobs
The Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men. In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism, demoralization, and sexual assault and what can be done to make it stop. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....
Sep 19, 2017•33 min
S1 E46: The Reality of Virtual Offices
In this episode, Wágner discusses how offices have evolved from traditional models to fully functional mobile offices and coworking spaces. What's the future of the office and should you even consider one? Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 18, 2017•22 min
S1 E45: Ad Agencies Must Think Like Consultants
What's the point of sending customers to your clients if they are not prepared to handle or keep them? In this episode, Wágner dos Santos discusses how today's marketing and advertising agencies need to be part business consultants as well. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 17, 2017•19 min
S1 E44: The Growing Importance of Hispanic Marketing
In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising. Hernan's latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com. Become a supporter of t...
Sep 16, 2017•46 min
S1 E43: Hustle is a Dirty Word
Do you do the hustle or should you be a hustler? What does it all mean and should you even care? In this episode, Wágner discusses a word that has arguably taken on a new meaning over the last couple of years - hustle. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .
Sep 15, 2017•12 min
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