Wagner Live - podcast cover

Wagner Live

WGNR Soundswagner.live
A business and marketing podcast that tells it like it is without the fluff. It's honest, direct, and raw. Hosted by Wágner dos Santos, an advertising agency veteran who has owned multiple businesses since the age of 17. You might say that he's a tad bit qualified. Catch the live recording of new episodes every Wednesday on YouTube, LinkedIn, Facebook, and Twitch. To submit a question or join the conversation be sure to use #WagnerLive on your favorite social media destination.
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Episodes

S1 E12: Branding Who You Are, Not Who You Aren’t

Wágner dos Santos discusses the importance of defining who you are, not who you are not in both business and personal brands. Reference is made to a recent Marketo blog post "The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t." Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .

Jul 28, 201717 min

S1 E11: An Interview with Jessica Korthuis

Wágner interviews Jessica Korthuis, a powerhouse brand strategist with a systematic approach to marketing and a robust understanding of brand management, user-experience, agile and lean methodologies, the customer buying journey and building sustainable business models. Jessica most recently launched SOHUIS, a digital communications consulting company that designs comprehensive communication strategies for global initiatives dedicated to sustainability, innovation and social impact. Become a sup...

Jun 19, 201749 min

S1 E10: Beware of False Teachers

In this episode, Wágner blows the lid off the fakes and imitators that pollute social media with teachings despite their lack of experience. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .

May 19, 201728 min

S1 E9: The Future of Television Advertising

In this episode, Wágner dos Santos discusses the evolution of television, both in the physical sense and the content it displays. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .

Apr 19, 201716 min

S1 E8: An Interview With Tara Hunt

Wágner interviews Tara Hunt – author, influencer, YouTube personality, and principal of Truly Social Inc. Tara Hunt was named one of the Most Influential Women in Technology (Fast Company) as well as a Woman to Watch in Entrepreneur Magazine. She wrote The Whuffie Factor/The Power of Social Networking (published in 7 languages), is a conference speaker and co-founded the international Coworking movement. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/su...

Mar 19, 20171 hr 18 min

S1 E7: An Interview With Ross Brand

Wágner interviews Ross Brand – a former radio on-air personality, reporter, and show host. Given his passion for live video, Ross created Livestream Universe to highlight those broadcasters and brands producing high-quality content via various live streaming platforms. Ross hosts 3 monthly shows: #LivestreamNews, #LivestreamSports, and #AskTheExpert. He is also the co-founder of HR Avant-Garde. A popular guest lecturer on social media, HR, and career-related topics at NYU, Ross helps organizatio...

Feb 19, 20171 hr 11 min

S1 E6: The Importance of Client Partnerships

In this episode, Wágner discusses the differences between client service and client partnership and how to forge successful relationships with clients. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support .

Feb 18, 201711 min

S1 E5: The Digitization of The Media/Arts Industry

Have you ever wondered how technological advancements have impacted the arts and media industry? Whether positive or negative, there’s no denying that the digitization of the media industry has completely evolved over the past few decades. In this episode of Wagner Live, we have Carlos Phoenix talk about his career in the arts industry and how it has shifted as technology evolved. Carlos is an art director, illustrator, film and video producer, live video personality, former advertising agency p...

Jan 18, 201744 min

S1 E4: Top 4 Guidelines for Keeping The Social In Your Social Media

Where do you fit as a marketer on social media? Are you properly being social? You’ll be surprised that your brand isn’t at all keeping the social in your social media. It’s a turn-off when all you talk about as a brand is yourself, that’s the last thing people on social media want to hear. How then do you properly socialize with your audience without turning them off? In this episode of Wagner Live, we talk about the guidelines to help you properly socialize with your audience on social media. ...

Jan 17, 201720 min

S1 E3: The Benefits of a Pet-Friendly Workplace

Did you know that ninety percent of employees in pet-friendly workplaces feel highly connected to their company’s mission? Not only that, they’re fully engaged with their work and are willing to recommend their employer to others. This is according to a recent study conducted by Nationwide in partnership with the Human Animal Bond Research Institute. In this episode of Wagner Live, we talk about the benefits of pet-friendly workplaces. Listen in to learn why you should start thinking of ways to ...

Jan 16, 20174 min

S1 E2: How To Select the Right Ad Agency for Your Business

Have you used an ad agency for your business before, and why would you consider using one? An advertising/marketing agency is a company responsible for helping you execute your marketing plan in order to meet your goals and objectives. In this episode of Wagner Live, we talk about advertising agencies and how to find the right one to help move the needle for your business. Listen in to learn why you shouldn’t look at an ad agency as an expense but as an investment toward the growth and success o...

Jan 03, 201718 min

S1 E1: Should You Talk About Politics at Work

In this episode, Wágner discusses a topic that is timely and relevant, considering all the emotions people are feeling regarding the new President of the United States of America, Joe Biden and his administration. Is it ok to talk about politics at work and with colleagues? Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support ....

Jan 01, 201718 min
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