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Tech PR Agency focused on Strategy. Execution. Results.

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Episodes

Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Foss: “Companies are not thinking ‘big picture’ for online marketing, just as they do for off-line marketing.” Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in you...

Sep 17, 2012

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

Fordwich: “You need to know what the government’s mission is. Right now, it’s all about efficiencies and cost savings.” We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s more demand than ever for efficiencies and savings, she says. As host of the new WUSA Channel 9 program, Gove...

Sep 05, 2012

Five Minutes With … Tom Resau on How “the Rules” are Changing for Information Security

Resau: “The bull’s eye has shifted to the end user, particular with social media and devices. There’s a lot more the end user can do to get in trouble.” Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For starters, organizations need to take a good, close look at what internal users are doing to let the bad guys in. In this “TechConnections: Five Minut...

Aug 27, 2012

Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. Smallman: “It’s a matter of simply applying existing tools to understand your Web properties as a digital hub for all of this content — a center of the conversation you’re having with your customer.” So when you invest into this form of content marketing , how do you know whether on not you’re getting results — results that benefit your bottom line? Yes,...

Aug 13, 2012

Five Minutes With … Molly Huie on the Federal Mobile Technology Market

Huie: “There’s a disconnect between those who are paying for mobile advancements and who’s seeing the benefits of those advancements.” Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market Connections -commissioned survey conducted by AOL Government reveals answe...

Jun 25, 2012

Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

Dezzutti: “Print absolutely is not dead.” In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to the 2012 Federal Media and Marketing Study from Market Connections Inc . So companies seeking IT contracts...

Jun 04, 2012

Five Minutes With … Shashi Bellamkonda on the future of social media

Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda of Network Solutions in Herndon. Content curation can distinguish the value of your social-media efforts. Company ambassadors are the users out there who will passionately promote a company’s products a...

May 21, 2012

Five Minutes With … Mona Anita Olsen on Northern Virginia’s Entrepreneurial Community

Olsen: “Business planning, marketing and finance help technology organizations move forward.” Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation get assistance with business plans, marketing strategies, financial analysis, capital ac...

May 14, 2012

Five Minutes With … Wayne Schepens on “Go to Market” IT Strategies

Wayne Schepens Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with Welz & Weisel Communications, Wayne Schepens oversees new business development. Specifically, he heads up the firm’s “go to market” ...

Apr 09, 2012

Five Minutes With … Rufus Manning on Why SEO Matters

Manning: “Having an integrated SEO and content strategy is key” It’s not enough to simply produce good content marketing . There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a large sea of competing messages. Let’s face it: If you’re not on the first page of a search-results screen, you may as well not exist. Ruf...

Mar 28, 2012

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