EP40: Mess Free Honey w/HoneyTwig's Jigar Mehta
Episode description
In this episode, I invited Jigar Mehta - founder of Honey Twigs, a company that is reshaping how we think and consume honey.
Honey has a lot of nutrients. Rich in anti-oxidants. Better for blood sugar. Helps in healing.
Honey is a segment which has not been disrupted for a VERY long time. The first thought that I get when I think about honey, is that it is a medicine. We're not really motivated to consume it daily.
With Honey Twigs - Jigar is on a mission to change that perception. They make aesthetic looking 'twigs' which are mess free, naturally sourced and make consuming honey a lot of fun!
I had a lot of fun talking to Jigar on this episode, and it was like a crash course into the business of honey. We spoke about:
(01:58) How did Jigar get a taste of entrepreneurship & the idea to enter the world of honey?
(06:52) The 0 to 1 journey of HoneyTwigs — creating innovative honey variants
(14:42) Strategy to create mass market flavors for consumers
(18:42) Disrupting the way people consumed honey
(27:00) THE SHARK TANK EFFECT
(32:22) Competition from new players?
(34:13) Crystallisation = Pure Honey
(39:12) Mythbusters on Honey
(46:38) Key takeaways running HT
(48:12) RAPID FIRE Qs