EP33 [P2]: Crafting premium beverages w/Sober & Co's Sharan Kripalani

I enjoyed the conversation with Sharan so much that we created content equal to two episode. This is the second part where we spoke about the following:

(00:13): What does it take to build a company in India? Talking about challenges + key learnings

(06:04): How to get your product placed in supermarkets and offline distribution channels?

(08:49): How does the FMCG business work?

(11:58): BOOTSTRAPPING VS FUNDRAISING

(20:07): How do you compete with a player who is funded when you’re bootstrapped?

(24:15): How is it like having a sibling as a Co-Founder? How do the dynamics play out while running the business?

(28:12): Creating a logo to create engagement + capture attention

(31:52): Story behind the name ‘Sober & Co’

(34:53): Success Factor: LUCK VS HARDWORK